Theory and Method of Social Representations

This paper gives an overview of social representation theory, definitions of the key terms and of the social processes leading to a representation and to social identity. Six empirical studies are presented and details of their methods and findings are given to illustrate this social psychological approach. These studies are about the ontogenesis of gender, the public sphere in Brazil, madness on British television, images of androgyny in Switzerland, individualism and democracy in post-communist Europe and metaphorical thinking about conception. The methods are ethnography, interviews, focus-groups, content analysis of media, statistical analysis of word associations, questionnaires and experiments. Finally, social representation theory is compared to theories of attitudes, schemata and social cognition.     

Cerebral Asymmetries in Processing Strategies for Letter and Symbol Trigrams

Several studies have shown that laterally presented consonant–vowel–consonant (CVC) strings produce both superior performance, and a more wholistic processing strategy in the right visual field/left hemisphere (RVF/LHEM), and a more sequential strategy in the inferior left visual field (LVF). To determine whether these strategies are applied to other types of trigrams subjects (n= 30) were asked to identify consonant and symbol trigrams briefly projected unilaterally to the LVF or RVF, or bilaterally (the same trigram in both fields—BVF). A second group of subjects (n= 30) first practiced pronouncing consonant trigrams and then viewed them tachistoscopically. Both tasks yield RVF advantages. Symbols are processed more wholistically in the LVF, more sequentially in the RVF and in an intermediate pattern when presented bilaterally. In contrast, subjects seem to chunk letters as bigrams, and do so equally well in all fields, and visual field differences in strategies emerge for consonants only when they are pronounced. Pronounceability of consonant trigrams, assessed with ratings and vocal reaction times, was predicted by orthographic regularity. Since the RHEM has limited phonetic skills, but it, like the LHEM, is privy to information on orthographic regularity, the error pattern on consonant strings indicates non-phonetic processing, whereas the RVF wholistic strategy for consonant–vowel–consonant strings appears to reflect phonetic processing.     

Memories of Morocco: The influence of age,schooling, and environment on memory

To what extent are models of memory general, in that they may be applied to children or to other cultural groups? In an attempt to answer this question, two experiments were undertaken in Morocco to investigate various cultural and experiential antecedents to memory development. A total of 384 children and young adults, ranging in age from 6 to 22 years, were tested in a design that contrasted schooled and nonschooled children in urban and rural environments. Three additional groups of subjects—Koranic students, Moroccan rug sellers, and University of Michigan students—were also studied because it was hypothesized that each might have particular “culture-specific” memory skills as a function of previous experience.A serial short-term recall task was used in Experiment I. Results showed that the recency effect or short-term store was generally invariant with age or experience. Control processes appeared to be a function of age, but only when coupled with schooling, and, to a lesser extent, urban environment. In Experiment II, a continuous recognition memory task was given with black and white photographs of Oriental rugs as stimuli. Forgetting rates were generally invariant with age and experience, while the acquisition parameter seemed to vary as a function of specific cultural experiences. Data from the three additional groups were useful in supporting the hypothesis of culture-specific memory skills.From Experiments I and II, and previous research, it was hypothesized that structural features of memory (e.g., short-term store and invariant forgetting rates) may be universal, while control processes or mnemonics in memory are probably culture-specific, or a function of a variety of experiential and cultural factors that surround the growing child.     

Personality correlates of Rorschach scoring determinants: hypotheses derived from structural analysis

A paradigm was presented whereby the meaning of some major Rorschach scoring determinants could be explicated in terms of a classification system based on Structural Analysis which indicates whether a response is intellectually or emotionally oriented and where it is located on a behavior-fantasy continuum. Implications of this analysis for resolving some interpretive issues and generating behavioral predictions were discussed.     

Stimulus familiarity,dogmatism, and the duration of attention

Thirtyeight males and 30 females viewed each of 30 black and white photographs for as long as they wished. Half the photographs were judged by the Es to be unfamiliar to college students. The remaining photographs were judged to be familiar. After the looking task all Ss cotnpleted the Dogmatism Scale. It was predicted that the open-minded Ss would spend more time looking at the novel stimuli than the closed-minded Ss, and, that all Ss would spend more time looking at novel stimuli than familiar stimuli. The results failed to confirm the hypothesis that open-minded Ss would look longer at the novel stimuli than closed-minded Ss. However, it was found that Ss spent more time looking at novel stimuli than familiar stimuli regardless of the degree to which their belief systems were opened or closed. The adwwtage of manipulating stimulus familiarity by E-selection of the stimuli was discussed.     

Organizational citizenship behavior and organizational commitment in Nepal

The present study examines the structure of organizational citizenship behavior (OCB) and its relation to organizational commitment in Nepal. Four-hundred and fifty employees of five Nepalese organizations filled out standardized questionnaires. Exploratory and confirmatory factor analyses revealed two factors of OCB, altruism and compliance, replicating Western models of extra-role behavior. Structural equation analysis showed a positive relation between affective and normative commitment on the one hand and both citizenship factors on the other. Continuance commitment was negatively related to compliance and unrelated to altruism. The findings thus confirmed the structure and usefulness of the concepts in an under-researched geographical area. Findings of the research are discussed within the Nepalese sociocultural context.     

Harmful help: the costs of backing-up behavior in teams

Prior research on backing-up behavior has indicated that it is beneficial to teams (C. O. L. H. Porter, 2005; C. O. L. H. Porter et al., 2003). This literature has focused on how backing-up behavior aids backup recipients in tasks in which workload is unevenly distributed among team members. The authors of the present study examined different contexts of workload distribution and found that, in addition to the initial benefits to backup recipients, there are initial and subsequent costs. Backing-up behavior leads backup providers to neglect their own taskwork, especially when workload is evenly distributed. Team members who receive high amounts of backing-up behavior decrease their taskwork in a subsequent task, especially when a team member can observe their workload. These findings indicate that it is important to consider both the benefits and costs of engaging in backing-up behavior.     

Children's understanding of directed motion events in an imitation choice task

We investigated children’s understanding of directed motion events using an imitation choice paradigm. A total of 34 children (mean age 33 months) watched a model act out an event containing a manner of motion (hopping or sliding), a motion path (up or down a ramp), and a goal (in or on a bowl). On the children’s apparatus, the locations of the goal objects were different from the model so that the children needed to choose whether to imitate the path or the goal of the model’s event. Children’s choice of which component to imitate, therefore, reflects how they prioritize these event components. Most children showed no bias to imitate the goal of the event and, instead, preferred to imitate the model’s path at the expense of the model’s goal. However, children who spontaneously played with the goal objects during a free play session showed a diminished path preference, choosing to imitate path and goal components equally often. We suggest that children’s prioritization of information within an event depends on how that information is structured within the event itself.