Anticipatory eye movements when approaching a curve on a rural road depend on working memory load

Where do drivers look when approaching curves on a winding road? Existing models on visual processes in curve driving have focused on path-controlling behavior. Another aspect in curve driving is the visual anticipation of potential oncoming vehicles, obstacles and road alignment. We define the occlusion point of a curve as the nearest point where the view of the road is blocked by some obstacle (e.g. vegetation). Monitoring the occlusion point is relevant for safe driving because potential oncoming vehicles or obstacles on the road will come into view on the occlusion point.In the current on-road study, 10 participants drove an instrumented car at their own pace on a low standard rural road while their eye-movements were recorded. We investigated anticipatory glances towards the occlusion point while approaching open sight curves and how anticipatory glances are affected by a cognitive secondary task without explicit visuo-spatial or motor components.The results demonstrate that drivers indeed look at the occlusion point while approaching open curves on rural roads, and that working memory load leads to a significant decrease in visual anticipation. Previously, it has been shown that cognitive secondary tasks lead to reduction of looking at the speedometer and mirrors and of safety critical visual scanning at street crossings. We show that the effect is also present in the anticipation of road curvature and hazards on rural roads.     

Student perceptions of classroom achievement goals as predictors of belonging and content instrumentality

The goal of the current study was to examine the predictive relationships among a set of cognitive-motivational variables that have been found in previous studies to support academic achievement. Student perception of a classroom’s achievement goal structure (classroom mastery, classroom performance-approach, classroom performance-avoidance) was used as the primary set of predictor variables, while student perceptions of belonging and subject matter instrumentality were used as dependent variables. There were 227 participants in the current study each of whom were enrolled in a rural high school in the Midwestern United States. Results indicated that the classroom level goal orientation was, in fact, predictive of belonging and perceived instrumentality. Specifically, classroom mastery goals and classroom performance-approach goals were found to positively relate to both belonging and perceived instrumentality. Implications of the aforementioned relationships are discussed.     

Finding MAPs using strongly equivalent high order recurrent symmetric connectionist networks

Belief revision is the problem of finding the most plausible explanation for an observed set of evidences. It has many applications in various scientific domains like natural language understanding, medical diagnosis and computational biology. Bayesian Networks (BN) is an important probabilistic graphical formalism widely used for belief revision tasks. In BN, belief revision can be achieved by finding the maximum a posteriori (MAP) assignment. Finding MAP is an NP-Hard problem. In previous work, we showed how to find the MAP assignment in BN using High Order Recurrent Neural Networks (HORN) through an intermediate representation of Cost-Based Abduction. This method eliminates the need to explicitly construct the energy function in two steps, objective and constraints. This paper builds on that previous work by providing the theoretical foundation and proving that the resultant HORN used to find MAP is strongly equivalent to the original BN it tries to solve.     

Acquired equivalence of cues by presentation in a common context in rats

It is well established that humans and other animals may treat two perceptually different cues alike, if the cues have been individually paired with a common antecedent or a common consequence. Recently, Molet et al. (Psychon Bull Rev 18:618–623, 2011) reported evidence for a new form of acquired equivalence in human conditional discrimination, namely context-mediated equivalence. In the present research, using a flavor conditioning procedure, we asked whether rats would show similar context-mediated equivalence to demonstrate that this new form of acquired equivalence is a general phenomenon. Rats experienced two flavor cues A and B each presented either in the same context, X, or each in its own distinctive context, X or Y. Subsequently, the rats experienced B with sucrose in a third context, Z, and then the generalization of conditioning to A was assessed. When tested in Context Z, consumption of A was more marked when A and B had both been presented in the same context than when they had been presented in two different contexts. Thus, importantly, in the absence of the training context, cues that shared a common context at different times came to be treated as equivalent. This represents the first evidence of context-mediated equivalence in a nonhuman species.     

Scenting movie theatre commercials: The impact of scent and pictures on brand evaluations and ad recall

We utilize a novel advertising context—commercials seen in a simulated movie theater setting while ambient scent is emitted into the atmosphere—to explore the effects of multisensory cues on brand evaluation and advertising recall. Although both pictorial and olfactory cues enhance brand evaluations and ad recall overall, we find that olfactory (vs pictorial) cues generate more positive feelings toward the brand and enhance recall to a greater extent. We also find that, after a long time delay, re‐experiencing the scent activates pictures' ability to facilitate recall. Theoretical and managerial implications are discussed. Copyright © 2012 John Wiley & Sons, Ltd.