Attitude‐behaviour consistency: the role of group norms,attitude accessibility,and mode of behavioural decision‐making

The interplay between two perspectives that have recently been applied in the attitude area—the social identity approach to attitude‐behaviour relations (Terry & Hogg, 1996 ) and the MODE model (Fazio, 1990a )—was examined in the present research. Two experimental studies were conducted to examine the role of group norms, group identification, attitude accessibility, and mode of behavioural decision‐making in the attitude‐behaviour relationship. In Study 1 (N = 211), the effects of norms and identification on attitude‐behaviour consistency as a function of attitude accessibility and mood were investigated. Study 2 (N = 354) replicated and extended the first experiment by using time pressure to manipulate mode of behavioural decision‐making. As expected, the effects of norm congruency varied as a function of identification and mode of behavioural decision‐making. Under conditions assumed to promote deliberative processing (neutral mood/low time pressure), high identifiers behaved in a manner consistent with the norm. No effects emerged under positive mood and high time pressure conditions. In Study 2, there was evidence that exposure to an attitude‐incongruent norm resulted in attitude change only under low accessibility conditions. The results of these studies highlight the powerful role of group norms in directing individual behaviour and suggest limited support for the MODE model in this context. Copyright © 2003 John Wiley & Sons, Ltd.     

Factual and Affective/Evaluative Recall of Pretrial Publicity: Their Relative Influence on Juror Reasoning and Verdict in a Simulated Fraud Trial1

This study investigated the relationship between recall of real‐life pretrial publicity (PTP) in a high‐profile fraud case and subsequent reasoning about the trial evidence and verdict decisions. Tracking the reasoning and verdict judgments of 50 mock jurors during a video simulation of the trial material, the effect of factual recall of PTP was compared with recall indicating an affective or evaluative response from the PTP. Affective/evaluative recall, but not factual recall, was significantly associated with anti‐defendant reasoning and confidence in guilt. This effect was partially mediated by reasoning developed during the course of evidence presentation. The potentially prejudicial effect of affective/evaluative recall of PTP is discussed in terms of it activating an explanatory structure that frames evidence interpretation.     

Metaphor and Persuasive Communication: A Multifunctional Approach

Metaphors are pervasive in both mass communication and interpersonal exchanges and can play an important role in persuasion. Metaphor serves multiple functions in persuasive communication, and the effect of metaphor on persuasion is potentially mediated by multiple psychological process mechanisms. Nevertheless, we propose that past and future research in this area can be organized or grouped into three simple categories. First, metaphorical statements can activate information that is directly applied to the communication topic and thereby influence attitudes toward the communication topic. Second, metaphorical language may influence impressions of the communication source and thereby impact attitudes toward the communication topic. Third, metaphors may affect attitudes toward the communication topic by influencing the direction or amount of elaboration that takes place when recipients process literal statements contained in the communication. A review of past research is organized into these three categories, and proposals for future research in each category are introduced. It is concluded that future research within each of these domains should focus on two related questions: under what conditions does metaphor elicit a given psychological process in the receiver (e.g., attribute mapping, valence transfer), and under what conditions will a given process result in an increase versus decrease in persuasion?     

The perception of surface curvature from optical motion

Observers viewed the optical flow field of a rotating quadric surface patch and were required to match its perceived structure by adjusting the shape of a stereoscopically presented surface. In Experiment 1, the flow fields included rigid object rotations and constant flow fields with patterns of image acceleration that had no possible rigid interpretation. In performing their matches, observers had independent control of two parameters that determined the surface shape. One of these, called the shape characteristic, is defined as the ratio of the two principle curvatures and is independent of object size. The other, called curvedness, is defined as the sum of the squared principle curvatures and depends on the size of the object. Adjustments of shape characteristic were almost perfectly accurate for both motion conditions. Adjustments of curvedness, on the other hand, were systematically overestimated and were not highly correlated with the simulated curvedness of the depicted surface patch. In Experiment 2, the same flow fields were masked with a global pattern of curl, divergence, or shear, which disrupted the first-order spatial derivatives of the image velocity field, while leaving the second-order spatial derivatives invariant. The addition of these masks had only negligible effects on observers’ performance. These findings suggest that observers’ judgments of three-dimensional surface shape from motion are primarily determined by the second-order spatial derivatives of the instantaneous field of image displacements.