All Dressed Up With Something to Say: Effects of Typeface Semantic Associations on Brand Perceptions and Consumer Memory

In this research, a conceptual framework is developed that addresses the impact of typeface semantic cues within a marketing context. Visual properties of typefaces are conceptualized as communicating unique semantic associations to individuals distinct from the content of the written words they clothe. Typeface associations are investigated across varying levels of involvement in terms of their effect upon brand perceptions. These associations also influenced the memorability of advertised benefit claims. Memorability was enhanced as the degree of consistency among typeface semantic cues, advertisement visual cues, and advertisement copy claims increased. Extensions of this framework focus on obtaining a more complete understanding concerning the semantic pathways through which typefaces convey meaning.     

The Effect of Pastoral Care Services on Anxiety,Depression, Hope,Religious Coping,and Religious Problem Solving Styles: A Randomized Controlled Study

This randomized controlled study measured the effect of chaplain interventions on coronary artery bypass graft (CABG) patients over time. One hundred sixty-six CABG patients, received pre- and post-surgery testing at 1 month and 6 months with four instruments. Five chaplain visits were made to the intervention group, the control group received none. Comparison scores for anxiety, depression, hope, positive and negative religious coping, and religious coping styles were analyzed. Significant difference was found between groups in positive religious coping (PRC) (p = .023) and negative religious coping (NRC) (p = .046) scores over time. PRC increased in intervention group, decreased in the control group while NRC decreased in intervention group and increased in the control group. Demographics were comparable between groups. Moderate chaplain visits (average total visits time, 44 min) may be effective in helping CABG patients increase positive religious coping and decrease negative religious coping.

The structure of social relationships among captive female giraffe (Giraffa camelopardalis)

Giraffe herds have been characterized as random associations of individuals, but recent evidence suggests giraffe have a more complex social structure. The authors formulated 3 hypotheses designed to evaluate whether a herd of captive giraffe (Giraffa camelopardalis) associated randomly or patterned their behavior and proximity in a manner indicative of social relationships. Affiliative interaction, proximity, and nearest neighbors for 6 captive female giraffe living in a large outdoor enclosure were analyzed, and all three measures were nonrandomly distributed, indicating female giraffe had social preferences. Furthermore, preferences were consistent across measures and time, suggesting that adult female giraffe maintain relationships. Mother-daughter pairs and pairs with large age differences between members interacted and associated most often. The social structure of this captive herd is influenced by social relationships between individual adult females, and the social behavior of individual females should be examined more closely in the wild.     

Varying cautionary instructions, monetary incentives, and comorbid diagnostic training in malingered psychopathology research

In this article, we combine two analogue experiments in which we empirically examined three malingering methodological issues in individuals trained and instructed to simulate posttraumatic stress disorder (PTSD) on the Trauma Symptom Inventory (TSI; Briere, 1995). In Experiment 1, we examined TSI scale effects of the following manipulations using a 2 x 2 design with 330 college students: (a) inclusion or exclusion of cautionary instructions regarding believability of participants' simulation and (b) different financial incentive levels. In Experiment 2, we examined comorbid psychiatric diagnostic training with 180 college students who were either trained to simulate PTSD and comorbid major depressive disorder or trained to simulate only PTSD. Caution main effects were significant for all but two TSI Clinical Scales, incentive main effects and interactions were only significant for one Clinical scale each, and the comorbidity manipulation did not yield any scale differences. We discuss malingering research design implications regarding the use of cautionary instructions, financial incentive levels, and comorbid training.     

Morphological Rationalism and the Psychology of Moral Judgment

According to rationalism regarding the psychology of moral judgment, people’s moral judgments are generally the result of a process of reasoning that relies on moral principles or rules. By contrast, intuitionist models of moral judgment hold that people generally come to have moral judgments about particular cases on the basis of gut-level, emotion-driven intuition, and do so without reliance on reasoning and hence without reliance on moral principles. In recent years the intuitionist model has been forcefully defended by Jonathan Haidt. One important implication of Haidt’s model is that in giving reasons for their moral judgments people tend to confabulate – the reasons they give in attempting to explain their moral judgments are not really operative in producing those judgments. Moral reason-giving on Haidt’s view is generally a matter of post hoc confabulation. Against Haidt, we argue for a version of rationalism that we call ‘morphological rationalism.’ We label our version ‘morphological’ because according to it, the information contained in moral principles is embodied in the standing structure of a typical individual’s cognitive system, and this morphologically embodied information plays a causal role in the generation of particular moral judgments. The manner in which the principles play this role is via ‘proceduralization’ – such principles operate automatically. In contrast to Haidt’s intuitionism, then, our view does not imply that people’s moral reason-giving practices are matters of confabulation. In defense of our view, we appeal to what we call the ‘nonjarring’ character of the phenomenology of making moral judgments and of giving reasons for those judgments.

Licensure of Internationally Educated Nurses Seeking Professional Careers in the Province of Alberta in Canada

While the regulation of nursing practice through licensure ensures that nurses meet minimum standards for safe competent and ethical care, it also inhibits integration of immigrant internationally educated nurses (IENs) into the Canadian professional labour market. With projections of significant nurse workforce shortages by 2010, there is impetus to enhance the numbers of licensed professional nurses through multiple strategies. The licensure processes and accompanying tensions in the Canadian context are described. As professional nurse licensure in Canada is a provincial responsibility, the situation in the Province of Alberta is used as an example. Suggestions for policy development and research include needs for better data and for gender-based analysis to address barriers to IEN licensure. The ability to practice in one’s chosen profession can be a major factor in integration of immigrants into Canadian society and thus a powerful factor in attraction and retention of highly skilled immigrants.     

Multidimensional normative ratings for the International Affective Picture System

The purpose of the present investigation was to replicate and extend the International Affective Picture System norms (Ito, Cacioppo, & Lang, 1998; Lang, Bradley, & Cuthbert, 1999). These norms were developed to provide researchers with photographic slides that varied in emotional evocation, especially arousal and valence. In addition to collecting rating data on the dimensions of arousal and valence, we collected data on the dimensions of consequentiality, meaningfulness, familiarity, distinctiveness, and memorability. Furthermore, we collected ratings on the primary emotions of happiness, surprise, sadness, anger, disgust, and fear. A total of 1,302 participants were tested in small groups. The participants in each group rated a subset of 18 slides on 14 dimensions. Ratings were obtained on 703 slides. The means and standard deviations for all of the ratings are provided. We found our valence ratings to be similar to the previous norms. In contrast, our participants were more likely to rate the slides as less arousing than in the previous norms. The mean ratings on the remaining 12 dimensions were all below the midpoint of the 9-point Likert scale. However, sufficient variability in ratings across the slides indicates that selecting slides on the basis of these variables is feasible. Overall, the present ratings should allow investigators to use these norms for research purposes, especially in research dealing with the interrelationships among emotion and cognition. The means and standard deviations for emotions may be downloaded as an Excel spreadsheet from www.psychonomic.org/archive.     

Sexual Consent in Heterosexual Relationships: Development of a New Measure

The extensive research on date rape attitudes and experiences has left sexual consent itself largely unexamined. The objective of this study was to develop a measure to assess women’s and men’s attitudes and behaviors regarding sexual consent. Using both focus groups (N = 18) and a mail survey (N = 514) of undergraduate students at a Canadian university, two scales of sexual consent were developed: (1) a Sexual Consent Attitudes Scale, and (2) a Sexual Consent Behaviors Scale. Preliminary psychometric evidence suggested good reliability and validity. As hypothesized, women, more than men, preferred a more cautious approach to sexual consent by stressing the need to obtain consent more explicitly. Multiple regression analyses supported a reciprocal relationship between sexual consent attitudes and sexual consent behaviors.