Luminance control of a small computer CRT display: A very cheap technique

An inexpensive way to produce continuous variation in the luminance of a computer-controlled CRT display is described. One application of that system to the study of motion-analyzers in human vision is discussed briefly.     

Visual search under conditions of very rapid sequential Input rates

The purposes of the present experiment were to provide information on rate of information processing in visual perception and to determine the degree to which the “sequential blanking” effect found by Mayzner. Tresselt, and Cohen (1966) constituted a limitation on rapid sequential input rates. A 10-channel tachisto scope was employed that permitted controlled durations of each of the 10 channels and the 9 inter channel intervals. The S’s task was one of visual search or detection in which he searched for a target letter among noise letters. A temporal interval forced-choice procedure was used. In addition to varying the rate at which letters were sequentially presented, various irregular temporal spatial orders of presentation of the letter sequences were employed and the direction and orientation of the display in the visual field was varied as was also the spacing between adjacent stimuli. No evidence of “sequential blanking” was found either in terms of the detection criterion or in the Ss’ phenomenal reports. Detection performance was as good at a rate of 2 1/2 msec per letter as it was at a rate of 30 msec per letter.     

The Behavioral Dyscontrol Scale and Functional Status Among Elderly Medical and Surgical Rehabilitation Patients

This research was conducted in a sample of 150 older adults (mean age = 78.0) who were inpatients receiving rehabilitation services for a variety of medical and postsurgical conditions. The purpose of the study was to test the hypothesis that the Behavioral Dyscontrol Scale (BDS), a measure of the ability to use intentions to guide purposeful activity, would be strongly associated with concurrent functional status after controlling for age, sex, education, severity of pain, medical comorbidity, depression (Geriatric Depression Scale), and general mental status (Mini Mental State Exam [MMSE]). Functional status was assessed by rehabilitaion nurses' ratings of patients on 11 individual Activities of Daily Living (ADL) items and the Barthel Index. The hypothesis, tested by means of multiple regression analysis, was supported by the results. The BDS was the independent variable most strongly associated with all 11 ADL items and the Barthel Index. The MMSE contributed significantly to none of the models. Other covariates made minimal contributions to the variance shared with functional ability. Consistent with prior results in other samples, the ability to use intentions to guide purposeful behavior appears to be an important contributor to everyday functioning among older adults.     

Episodic and semantic memory in accounts of food intolerance

It was hypothesized that accounts of occasions of eating followed by adverse symptoms (i.e. perceived food intolerance) would contain greater detail when based on recall of actual events, using episodic memory. Where accounts lacked detail it was hypothesized that recalled events were based on knowledge about food intolerance, without personal experience of a plausible incident. These hypotheses were tested by categorizing the contents of interviews of respondents to a randomized survey of the electorate in the Birmingham area, who attributed one or more adverse symptoms to one or more foods. The majority of interview records provided evidence for semantic memory rather than recall of actual episodes of food ingestion followed by symptoms(s). Vagueness of recollection correlated negatively with patho‐physiological plausibility of the perceived food intolerance. Greater detail and specificity in accounts of food‐symptom episodes was positively correlated with plausibility. Rareness of food‐symptom(s) contingencies also correlated with detail and specificity in accounts of episodes and with plausibility of food intolerance. Detail and specificity of accounts of the eating of foods followed by symptoms, when coupled with rareness of the contingency of that food being followed by those symptoms, may prove to be a better predictor of physically diagnosed food intolerance than plausibility by patho‐physiological criteria alone. Copyright © 1999 John Wiley & Sons, Ltd.     

Demonstrating the effect of context on order effects for an army air defense task using the patriot simulator

The results reported herein support the hypotheses that (1) situation-specific, contextual features of a task can cause people to use explanation-based reasoning (Pennington and Hastie, 1993); (2) such reasoning can cause experienced personnel, both individually and in two-person teams, to reinterpret the meaning of the same information when it is presented in two different ordered sequences; and (3) the result will be primacy or recency (or no) effects depending on whether the most recent conflicting information can be explained away or not, respectively. These results extend the belief-adjustment model proposed by Hogarth and Einhorn (1992), which does not address information reinterpretations, and always predicts recency effects for an evaluation task with a short series of conflicting information. More generally, the results demonstrate the importance of situation-specific, contextual features in understanding judgment processes. © 1997 John Wiley & Sons, Ltd.     

Neuromarketing as a scale validation tool: Understanding individual differences based on the style of processing scale in affective judgements

This paper revisits a well-cited and widely applied consumer scale, Style of Processing (SOP) (Childers et al., Journal of Consumer Research, 1985, 12 , 125), that has been used to investigate individual differences in processing visual versus verbal information in marketing. The scale has advanced knowledge in fields related to marketing communications, product development, psychology, advertising, education and learning theories, shedding light on our understanding of consumer psychology related to persuasion, comprehension, memory, and other consumer cognitive processes involving information. In a research dialog that took place in 2008, a need for further SOP validation was suggested using a neuromarketing approach. We took this call forward and conducted an event-related-potential (ERP) experimental research study using electroencephalogram (EEG) to validate the SOP scale, focusing on differential affective processing between verbalizers and visualizers. We not only demonstrate how neuromarketing tools can be utilized to provide evidence for scale validity, providing advantages over self-reported measures; but more importantly, address issues related to understanding differential fluency effects that exist between visualizers and verbalizers. Behavioral data revealed varying reaction times to emotional stimuli of a pictorial nature. We further identify two ERP components in our data, early left anterior negativity (ELAN) and late negative slow wave (LNSW), that differentiate individual processing fluency in affective versus evaluative-based judgements. Findings confirmed the construct validity of the SOP scale and enhance our understanding of individual differences in emotional processing of pictorial information.