The empirical link between relationship marketing tools and consumer retention in retail marketing

This article focuses on the key relationship marketing tools of customer service, loyalty/rewards programs, brand/store community, personalization and customization, and their relationship with customer retention. The relationship between customer service, loyalty/rewards programs, customization, personalization, brand/store community and customer retention were examined via an empirical investigation of 450 loyalty/reward program members of three retail stores in Malaysia. The administration of the survey was personally administered but self‐completed. Four of the five relationship marketing tools, namely, customer service, loyalty/rewards programs, brand/store community and personalization, had a significant positive relationship with customer retention. The findings provided valuable insights into the loyalty program management practices of retail stores in a developing country context. Copyright © 2013 John Wiley & Sons, Ltd.     

The process of forming a mobile media habit: results of a longitudinal study in a real-world setting

ABSTRACT

Media habits are central constructs in audience research. Yet, little is known about the formation of (media) habits. Based on theoretical elaboration and the results of a longitudinal study on the formation of a mobile media application habit—specifically the smartphone application of the Union of European Football Associations for the European soccer championship 2016—in a real-world setting, this article develops a comprehensive framework of media habit formation. The framework focuses on the core process of habit formation: Habits form with (regular) repetition of a behavior in a specific context that is perceived as rewarding. Yet, the findings of the study show that regularity in behavior performance and stable external circumstances are less crucial for the formation of a mobile media habit. Instead, gateway behaviors are proposed as relevant context features for the formation of mobile media habits.     

Relationship Formation and Early Risk Exposure: Diverging Associations with Romantic Self-Concept and Attachment

Early risk exposure reportedly influences romantic relationship formation via an increase in sexualized reproductive strategies and attachment insecurity. Because these are risk adaptations that predict differing interactions in romantic relationships and are complexly related to gender, two studies focused on these features in relation to relationship formation in emerging adulthood. Beyond confirming that self-reported early risk exposure was associated with a more sexualized romantic self-concept, greater numbers of relationships, and greater attachment insecurity, “Study 1” confirmed a hypothesized four-way interaction between gender, early risk, romantic self-concept, and attachment style. “Study 2” clarified the interaction through a regression model predicting a sexualized romantic self-concept differently for men and women. A structural equation model including all the study variables confirmed the hypothesis that pathways for men primarily predicted unrestricted sexuality (i.e., numbers of casual relationships), whereas the pathways for women included direct effects from risk and indicators of committed relationships.     

Resilience to Childhood Abuse and Neglect in College Students

This study examined the prevalence of a history of childhood maltreatment in a college sample and identified the relationship between being maltreated as a child and later college adjustment in men and women. Results indicate that men who had been maltreated in childhood had more resilient outcomes in college than women who had been maltreated in childhood. Negative life events and protective factors acted as mediators in the relationship between childhood maltreatment and college adjustment for women, and protective factors acted as a moderator in the relationship between childhood maltreatment and college adjustment for men.     

Effects of Data Noise on Statistical Judgement

People made forecasts from graphically presented time series. Series were sinusoids overlaid by a zero or positive linear trend and a zero, low, moderate, or high level of noise. Forecasting performance was affected by both these variables. However, it did not correlate with ability to identify the trend and correlated significantly with ability to detect the sinusoidal pattern only when series were noise-free. A second experiment showed that the effect of data noise was not influenced by the number of forecasts that people made from a series. These findings are consistent with the view that data noise does not affect the way that forecasts are made but that it impairs them for two reasons. First, it renders the anchor-and-adjust heuristics underlying them less effective. Second, it causes people to add more noise to their judgements in their attempts to make them representative of the data.     

Word recognition across orthographies: Another look at the interaction between context and degradation

Abstract

The performance of English and Spanish subjects was examined in two experiments using a lexical decision task in which the effects of semantic priming and stimulus degradation were systematically varied. The Orthographic Depth Hypothesis predicts that priming and degradation will interact in the orthographically “deep” language (English) but not in the “shallow” one (Spanish). In the first experiment, the two factors were found to interact in a similar way in both English and Spanish groups. In the second experiment, in which only Spanish subjects participated, the interaction was again present but only in those subjects who showed an overall facilitation effect on primed words. The results are consistent with the use of the so-called “direct” route in Spanish and are at variance with other previous findings which have suggested that reading in shallow orthographies occurs via the “indirect” phonological route. There was also evidence that nonword rejection times were slower in Spanish subjects and that the performance of the two groups was affected differently by the different types of neutral baseline primes (asterisks or unrelated words). Possible interpretations of these performance variations are briefly discussed.     

EMU Leadership: An egalitarian magnanimous undemocratic way for schools

This paper suggests that the nature of leadership as a significant human characteristic, derived from both philosophical and psychological theorizing, can appropriately be seen as egalitarian (in Macmurray's sense) and magnanimous (in Aristotle's sense), whilst remaining undemocratic. Empirical research carried out in schools supports the idea that, in particular circumstances, this model of leadership may indeed already be recognized in schools. In addition, there are brief references to the psychology of leadership, to the ways in which learning in schools might be theorized, and to the nature of schools as communities. Finally, implications for 'followers' as well as leaders, and for spiritual development in schools, are explored.     

Object individuation and event mapping: developmental changes in infants’ use of featural information

The present research examined the development of 4.5‐ to 7.5‐month‐old infants’ ability to map different‐features occlusion events using a simplified event‐mapping task. In this task, infants saw a different‐features (i.e. egg‐column) event followed by a display containing either one object or two objects. Experiments 1 and 2 assessed infants’ ability to judge whether the egg‐column event was consistent with a subsequent one‐column display. Experiments 3 and 4 examined infants’ ability to judge whether the objects seen in the egg‐column event and those seen in a subsequent display were consistent in their featural composition. At 7.5 and 5.5 months, but not at 4.5 months, the infants successfully mapped the egg‐column event onto the one‐column display. However, the 7.5‐ and 5.5‐month‐olds differed in whether they mapped the featural properties of those objects. Whereas the 7.5‐month‐olds responded as if they expected to see two specific objects, an egg and a column, in the final display the 5.5‐month‐olds responded as if they simply expected to see ‘two objects’. Additional results revealed, however, that when spatiotemporal information specified the presence of two objects, 5.5‐month‐olds succeeded at tagging the objects as being featurally distinct, although they still failed to attach more specific information about what those differences were. Reasons for why the younger infants had difficulty integrating featural information into their object representations were discussed.     

Prosodic structure and syntactic acquisition: the case of the head‐direction parameter

We propose that infants may learn about the relative order of heads and complements in their language before they know many words, on the basis of prosodic information (relative prominence within phonological phrases). We present experimental evidence that 6–12‐week‐old infants can discriminate two languages that differ in their head direction and its prosodic correlate, but have otherwise similar phonological properties (i.e. French and Turkish). This result supports the hypothesis that infants may use this kind of prosodic information to bootstrap their acquisition of word order.     

Effects of chronic administration with high doses of testosterone propionate on behavioral and physiological parameters in mice with differing basal aggressiveness

The effects of testosterone propionate, an anabolic‐androgenic steroid, on the behavior displayed during a social encounter by gonadally intact male mice were investigated. Animals were distributed into three groups according to their attack latency in a pre‐screening test (high‐, moderate‐, and low‐ attacking mice) and each group received weekly injections of 60 or 120 mg/kg of testosterone or sesame oil for 10 weeks. Behavioral tests were then carried out. Afterwards, organs were weighed and blood samples collected in order to obtain hormonal data. Treatment had a differential impact on attack in the three groups of animals. Only the high‐attacking testosterone‐treated mice showed lower total duration of attack than their controls. Those that received 60 mg/kg spent more time exhibiting exploratory behaviors. As an index of the anabolic activity of the drug, all testosterone‐treated mice had heavier kidneys and, as an index of the androgenic activity of testosterone propionate, they had heavier seminal vesicles, lighter testes, and showed higher testosterone levels in a dose‐dependent way than their controls. Hence, the effect of treatment on peripheral physiological parameters was similar in all three groups whereas behavioral effects differed depending on basal aggressiveness, considered a characteristic of coping style. Aggr. Behav. 29:173–189, 2003. © 2003 Wiley‐Liss, Inc.