The abstraction of linguistic ideas in “meaningless” sentences

It was proposed that the Bransford and Franks linear effect is unrelated to semantic processes and will, therefore, occur even when “meaningless” sentences (i.e., sentences containing nonsense instead of meaningful content words) are employed. Within the Bransford and Franks format, Ss were given either the meaningless sentences or control sentences. Results showed a significant linear effect for the meaningless sentences. Furthermore, although the slope of the effect for meaningless sentences was flatter than that of the control, other data ruled out a semantic integration explanation based on the availability of semantic information contained in sentence structure. A simple guessing strategy hypothesis was offered to account for the linear effect.     

Developmental aspects of memory for spatial location

The purpose was to show whether or not the encoding of location met criteria defining an automatic process (L. Hasher & R. T. Zacks, 1979, Journal of Experimental Psychology: General, 108, 356-388; 1984, American Psychologist, 39, 1372-1388). Among other criteria, automatic processes are not expected to show developmental changes beyond an early age, to be unrelated to intelligence level, and to be unaffected by instructions. In the first experiment preschool through sixth-grade children were compared on a 40-picturebook task following incidental (remember the names of pictures) or intentional (remember location) instruction. Subjects viewed and named pictures in sets of four, arranged in quadrants in the opened book, and then attempted to recall names of the objects pictured and to relocate pictures on blank pages. In the second experiment, second and sixth graders, college students, elderly persons, and mentally retarded persons were compared on a 60-picturebook task following either incidental or semantic incidental instructions (give the function of objects pictured). Memory for location was invariant across age groups and intelligence level. The only exception was that 3 and 4 year olds were more accurate following intentional instructions. Otherwise there were no differences between intentional and incidental instructions. Semantic instructions resulted in slightly more accurate locations. The results were interpreted as supportive of the Hasher and Zacks' automaticity hypothesis.     

Experimental Tests of Normative Group Influence and Representation Effects in Computer‐Mediated Communication

Two experiments addressed the questions of if and how normative social influence operates in anonymous computer‐mediated communication (CMC) and human‐computer interaction (HCI). In Experiment 1, a 2 (public response vs. private response) × 2 (one interactant vs. four interactants) × 3 (textbox vs. stick figure vs. animated character) mixed‐design experiment (N = 72), we investigated how conformity pressure operates in a simulated CMC setting. Each participant was asked to make a decision in hypothetical social dilemmas after being presented with a unanimous opinion by other (ostensible) participants. The experiment examined how the visual representation of interaction partners on the screen moderates this social influence process. Group conformity effects were shown to be more salient when the participant's responses were allegedly seen by others, compared to when the responses were given in private. In addition, participants attributed greater competence, social attractiveness, and trustworthiness to partners represented by anthropomorphic characters than those represented by textboxes or stick figures. Experiment 2 replicated Experiment 1, replacing interaction with a computer(s) rather than (ostensible) people, to create an interaction setting in which no normative pressure was expected to occur. The perception of interaction partner (human vs. computer) moderated the group conformity effect such that people expressed greater public agreement with human partners than with computers. No such difference was found for the private expression of opinion. As expected, the number of computer agents did not affect participants' opinions whether the responses were given in private or in public, while visual representation had a significant impact on both conformity measures and source perception variables.