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61.
- The study suggests an alternative conceptualization for understanding adoption behavior over time, based on Optimal Distinctiveness Theory. This theory states that social identity derives from a fundamental tension between human needs for validation and similarity to others—the need for assimilation—and a countervailing need for uniqueness and individuation—the need for differentiation. The present study proposes that the effect of the size of the group of consumers who have already adopted a new product on an individual consumer's decision to adopt this product is contingent upon the consumer's two predispositions: the need for assimilation and the need for distinctiveness. Results of empirical research suggested that differently perceived subgroup sizes fulfill consumers' dual needs for distinctiveness and assimilation differently. The influence of the adopters' group size on a consumer's decision to adopt a new product varied among individuals with different levels of needs for distinctiveness and assimilation: when need for distinctiveness was low, the higher was the need for assimilation and the larger was the perceived group size, the higher was the probability of adopting the product. When the need for distinctiveness was high, the lower was the need for assimilation and the larger was the perceived group size, the lower was the probability of adopting the product. In addition, when the need for both distinctiveness and assimilation were high, the probability of adopting the product rose as the perceived group size increased. Implications for product variation, marketing communication, and target groups are discussed.
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Daniel Bar‐Tal 《European journal of social psychology》2004,34(6):677-701
Social psychology emerged in the early part of the last century as a distinct discipline that focused on the study of social behaviour of individuals and collectives. Over time, however, social psychology has relatively ignored the ‘social’ part of the equation and has become mainly concerned with individual behaviour. The major part of social psychological research was carried out in the artificial context of the experimental laboratory. Studying social behaviour in real life contexts is essential, not only to return social psychology to its roots, but also to ensure that our contributions are both theoretically rich and socially valuable. Observation of real life situations is essential if we want to advance our understanding of how individuals and collectives behave. To illustrate the importance of a contextually rich social psychology and the usefulness of natural observations, the recent violent confrontation between the Israelis and the Palestinians is described and analysed, focusing on social behaviours of Israeli Jews. In conclusion, it is argued that social psychology should strive towards equilibrium between natural and experimental approaches, between personal and contextual emphases and between micro and macro perspectives. Copyright © 2004 John Wiley & Sons, Ltd. 相似文献
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Motivation and Emotion - Distinct positive emotions signal adherence to specific goals: pride signals the successful pursuit of long-term goals, while joy signals the successful pursuit of... 相似文献
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In the present study we examined conservatism, openness to change, transcendence and self-enhancement as reflected in the relationships among teachers' values, attitudes and behaviors that presumably share common motivations, in daily life as well as in school situations. It is assumed that values cannot be fully understood and meaningfully measured without reference to the attitudes and behaviors which express them. In this study we hypothesized that the relationships among values as expressed in Schwartz's theory (e.g., 1992), also guide relationships among the respective attitudes and behaviors. We expected more consistency among values, attitudes and behaviors in daily-life as compared to school situations. Participants were 130 Israeli female teachers. Findings revealed compatibility between values and attitudes sharing common motivations and partial but nevertheless lawful relationships between values, attitudes and behaviors. We found that teachers' conservative behavior in daily life and their openness to change and transcendence in school situations were explained both by values and attitudes. However, attitudes were mediators between values and behaviors only with regard to conservatism in daily life and openness to change in school situations. We also found that across the motivational themes, values explained behaviors in daily life situations whereas attitudes explained behaviors in school situations. 相似文献
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Tal Makovski 《Memory & cognition》2018,46(1):58-67
People easily learn regularities embedded in the environment and utilize them to facilitate visual search. Using images of real-world objects, it has been recently shown that this learning, termed contextual cueing (CC), occurs even in complex, heterogeneous environments, but only when the same distractors are repeated at the same locations. Yet it is not clear what exactly is being learned under these conditions: the visual features of the objects or their meaning. In this study, Experiment 1 demonstrated that meaning is not necessary for this type of learning, as a similar pattern of results was found even when the objects’ meaning was largely removed. Experiments 2 and 3 showed that after learning meaningful objects, CC was not diminished by a manipulation that distorted the objects’ meaning but preserved most of their visual properties. By contrast, CC was eliminated when the learned objects were replaced with different category exemplars that preserved the objects’ meaning but altered their visual properties. Together, these data strongly suggest that the acquired context that facilitates real-world objects search relies primarily on the visual properties and the spatial locations of the objects, but not on their meaning. 相似文献
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The connections between creative effort at work and four measures of subjective well-being are studied using data on a sample of 922 Jewish Israeli adults who are salaried employees. The paper finds that self-reported creative effort aimed at making work more enjoyable is positively associated with global evaluation of life; with purpose and meaning in life, and with positive emotions. No significant link with negative emotions was found. This study also finds significant associations with three additional intrinsic features of work-creative tasks; independence at work and intellectual work-and various measures of subjective well-being, even when controlling for age, gender, marital status, having children, education, time worked, financial satisfaction, subjective health and religiosity. The robustness of the links between intrinsic features of work and subjective well-being demonstrate that work serves not only as a means to material ends, but also as a direct source of personal happiness, meaning and satisfaction. 相似文献
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Gal Raz Alexandra Touroutoglou Christine Wilson-Mendenhall Gadi Gilam Tamar Lin Tal Gonen Yael Jacob Shir Atzil Roee Admon Maya Bleich-Cohen Adi Maron-Katz Talma Hendler Lisa Feldman Barrett 《Cognitive, affective & behavioral neuroscience》2016,16(4):709-723
Recent theoretical and empirical work has highlighted the role of domain-general, large-scale brain networks in generating emotional experiences. These networks are hypothesized to process aspects of emotional experiences that are not unique to a specific emotional category (e.g., “sadness,” “happiness”), but rather that generalize across categories. In this article, we examined the dynamic interactions (i.e., changing cohesiveness) between specific domain-general networks across time while participants experienced various instances of sadness, fear, and anger. We used a novel method for probing the network connectivity dynamics between two salience networks and three amygdala-based networks. We hypothesized, and found, that the functional connectivity between these networks covaried with the intensity of different emotional experiences. Stronger connectivity between the dorsal salience network and the medial amygdala network was associated with more intense ratings of emotional experience across six different instances of the three emotion categories examined. Also, stronger connectivity between the dorsal salience network and the ventrolateral amygdala network was associated with more intense ratings of emotional experience across five out of the six different instances. Our findings demonstrate that a variety of emotional experiences are associated with dynamic interactions of domain-general neural systems. 相似文献
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Four female Holocaust survivors were interviewed in order to investigate how they coped prior to the Holocaust, during the Holocaust years, following the end of World War II, and during integration within emerging Jewish society prior to the establishment of the State of Israel. Antonovsky’s (1987) concept of sense of coherence (SOC) and thematic analysis were employed. The analysis suggests that their ability to navigate these life-changing circumstances as young women was the result of the elasticity of the SOC components and the meanings ascribed to them, depending on the situations encountered. 相似文献
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Evidence suggests that focus of attention and cognitive load may each affect emotional processing and that individual differences in anxiety moderate such effects. We examined (a) fear-potentiated startle (FPS) under threat-focused (TF), low-load/alternative-set (LL/AS), and high-load/alternative-set (HL/AS) conditions and (b) the moderating effect of trait anxiety on FPS across these conditions. As predicted, redirecting attentional focus away from threat cues and increasing cognitive load reduced FPS. However, the moderating effects of anxiety were specific to the LL/AS condition. Whereas FPS was comparable for high-anxiety and low-anxiety subjects in the TF and HL/AS conditions, FPS was significantly greater for high-anxiety than for low-anxiety subjects in the LL/AS condition. These results suggest that affective processing requires attentional resources and that exaggerated threat processing in anxious individuals relates to direction of attention rather than emotional reactivity per se. 相似文献