Semantic congruity effects in judgments of loudness

This research uses comparative judgments of the relative loudness of sounds to make a critical test of one theory of the mental representation of continuous physical attributes. The first two experiments find a semantic congruity effect, which is an interaction such that subjects can pick the louder of two loud sounds faster than the softer, and the softer of two quiet sounds faster than the louder. According to the theory under test, physical quantities are stored as points on a representational continuum, with a variance as well as a mean placement on it. The theory predicts the semantic congruity effect by assuming that the variance of placement of intensities on the representational continuum is a function of the direction of judgment: a soft sound will have less variance than a loud one when judged for softness and more when judged for loudness. Since the speed of making a judgment increases as variance decreases, the theory predicts a semantic congruity effect. However, for loudness, it can be shown that variance does not change in the manner assumed. The finding of a semantic congruity effect therefore disconfirms the theory. Alternative models are discussed. This research was supported by NSF Grant BNS 78-17442.     

Perceived objectivity and the effects of evaluative reinforcement upon compliance and self-evaluation in blacks

Two experiments were conducted to investigate the effects of positive and negative reinforcements upon black college students. In the first experiment subjects received either positive or negative reinforcement from a black or a white Evaluator. Behavioral change (compliance) was greater in response to negative reinforcement from a black Evaluator than in response to negative reinforcement from a white Evaluator, while there were no divergent effects of Evaluator's Race upon compliance with positive reinforcement. The same pattern obtained in subjects' self-evaluations. The second experiment offered a test of the hypothesis that the objectivity of black Evaluators was perceived as greater than that of white Evaluators, and that a manipulation aimed at equating the Evaluators on objectivity would attenuate the effects of Evaluator's Race upon compliance and self-evaluation in response to negative reinforcement. These hypotheses were generally supported by the results.     

Perceptual differences between reading handwritten and typed words

Perceptual differences between reading handwritten and typed words were investigated in a series of three experiments. In the first two experiments, a Sternberg memory search paradigm was employed, with either typed or handwritten probes. The reaction time to classify handwritten probes was slower than for typed probes, but memory search took place at the same rate for both kinds of probe. In the third experiment, the latencies for naming the written and typed words differed by the same amount of time as the overall difference between the same stimuli in the memory search task. These findings indicate that only perceptual processes are differentially affected by the differences between typed and written words. Furthermore, in these tasks the independence of encoding and memory search makes it unlikely that processes of perceptual indentification use expectations or analysis-by-synthesis based on the information in immediate memory