Television Viewing and Public Perceptions of Attorneys

This investigation examines the way prime-time network television programming depicts attorneys, and the influence of these images on the public's perceptions of attorneys. In addition, the study examines some of the theoretical and methodological controversies identified with the cultivation explanation of the way television shapes perceptions of social reality. The results reveal that network prime-time television programming depictions of attorneys affect public perceptions of attorneys, particularly in terms of front region behaviors. The results involving attorneys’back region behaviors are mixed. In addition, the results indicate that content-specific viewing is a more reliable predictor than total viewing or select viewer sociodemographic variables of the public's tendency to perceive attorneys in the same way they are portrayed in prime-time television programming.     

THE DISCOURSE OF REQUESTS

A corpus of transcribed, oral requests used in a previous study of compliance-gaining strategies (Tracy, Craig, Smith, & Spisak, 1984) is examined interpretively from the perspective of the politeness theory of Brown and Levinson (1978). Findings include the following: (1) politeness strategies occur in great abundance and variety; (2) superstrategies are mixed in varyingly skillful ways; (3) goals are accomplished through multifunctional discourse; (4) the interpretation of politeness strategies confronts several kinds of indeterminacy; (5) facework strategies that fall outside the scope of the politeness theory, including aggravation and speaker-oriented strategies, are much in evidence. In response to the several theoretical problems that emerge in the course of the analysis, six tenets on which to build a new theory of facework are proposed.