Finding stable support for computing in psychology: Lessons from innovation diffusion in organizations

We present the steps that the Psychology Department, the Academic Computing Center (ACC), and the central administration at St. Olaf College have taken to integrate computing support into the operating budget of the college. In hindsight, we also propose a model of the diffusion of innovations into an organization as a theoretical guide to stabilizing support for computing in academic departments. The theoretical framework highlights the commonality between our particular adaptations and those that would most help at other institutions.     

Improving the retrieval of information from external sources

A major barrier to successful retrieval from external sources (e.g., electronic databases) is the tremendous variability in the words that people use to describe objects of interest. The fact that different authors use different words to describe essentially the same idea means that relevant objects will be missed; conversely, the fact that the same word can be used to refer to many different things means that irrelevant objects will be retrieved. We describe a statistical method called latent semantic indexing, which models the implicit higher order structure in the association of words and objects and improves retrieval performance by up to 30%. Additional large performance improvements of 40% and 67% can be achieved through the use of differential term weighting and iterative retrieval methods.     

Second-order conditioning of the rabbit’s nictitating membrane response

Second-order conditioning of the rabbit’s nictitating membrane response (NMR) was investigated when second-order trials (CS1-CS2) were intermixed with first-order trials (CS2-US) from the outset of training. Experiment 1 showed that CR acquisition to CS1 was inversely related to the CS1-CS2 interval but nevertheless extended to an interval of 8,400 ms. Experiment 2 revealed that CR acquisition of CS1 was an inverted-U function of the number of CS1-CS2 trials relative to a fixed number of CS2-US trials. Experiment 3 directly contrasted second-order conditioning with a reinforced serial compound procedure (CS1-CS2-US) and a mixed procedure in which second-order trials were intermixed with the reinforced serial compound. Second-order conditioning was about half the strength of either the reinforced serial compound or the mixed procedure, which were similar. The present results are discussed with respect to the relative strength of excitatory and inhibitory processes in second-order conditioning.     

Performance of humans in concurrent avoidance/positive-reinforcement schedules

Performance maintained under concurrent schedules consisting of a variable-interval avoidance component and a variable-interval positive-reinforcement component was studied in three human subjects using points exchangeable for money as the reinforcer. The rate of responding in the avoidance component increased, and the rate of responding in the positive-reinforcement component declined, as a function of the frequency of point-losses avoided in the avoidance component. The performance of all three subjects conformed to equations proposed by Herrnstein to describe behavior in concurrent schedules. The logarithms of the ratios of the response rates in the two components, and the logarithms of the ratios of the times spent in the two components, were linearly related to the logarithms of the ratios of the frequency of loss avoidance in the avoidance component to the frequency of reinforcement in the positive-reinforcement component. When a changeover delay of 5.0 sec was imposed, the slopes of the linear functions were close to 1.0 in the case of two subjects, whereas the third subject exhibited significant undermatching. For two subjects the changeover delay was then reduced to 2.0 sec; in both cases the slopes of the linear functions were lower than under the 5.0-sec condition. One subject participated in a third phase, in which no changeover delay was imposed; there was a further reduction in the slopes of the linear functions.     

The acquisition of observing.

Pigeons were exposed to stimuli correlated with the presence or absence of a variable-interval 60-second schedule of reinforcement only while they depressed a crossbar or "perch." In the first experiment, the stimuli were different tilts of a line displayed on the key. When the difference in brightness between the line and the background (salience) was maximal, seven of eight birds acquired the discrimination, but when the difference was reduced by 50%, only one succeeded. In the second experiment, wavelength of chamber illumination served as the relevant dimension. Neither experiment showed a large effect attributable to the magnitude of the difference (disparity) between the positive and the negative stimulus. Individual differences in time spent observing were positively correlated with level of discrimination in the presence of the stimuli. All birds produced the positive stimulus for a greater proportion of the available time than they did the negative stimulus. This may be the mechanism that provides selective reinforcement of observing. Finally, the formation of a discrimination was analyzed in terms of changes in the proportion of time spent in contact with the discriminative stimuli.     

JOB ATTRIBUTES PREFERRED BY FEMALE HEALTH PROFESSIONALS, BEFORE AND AFTER ENTERING THE WORK FORCE

A longitudinal study of 125 female health professionals' preferences for 12 job characteristics was carried out at graduation and 20 months later. After employment respondents placed increased importance on skill development and respect received, and less emphasis on security and promotion opportunities. At follow-up the most valued attributes were skill development, chance to accomplish something worthwhile and friendliness of co-workers, while physical surroundings, pay and promotion were ranked as least important. Self concept measures derived from Bern's Sex Role Inventory (1974) had not changed since graduation. In both surveys, a significant association was found between masculinity and the importance attached to taking part in decisions. The results contribute to the debate concerning the intrinsic-extrinsic dichotomy in work motivation.     

On the locus of the stimulus suffix effect

Two experiments contrasted short-term memory and sensory memory (precategorical acoustic storage) explanations of the stimulus suffix effect. Experiment 1 attempted to interfere with recency recall by forcing subjects to encode nonverbal acoustic suffixes into a verbal, articulatory code. Subjects in this condition showed recall that was comparable to that of subjects who were told to ignore the suffixes. However, Experiment 2 showed that silently mouthed articulation of a suffix can produce interference on recall of recency items, although not as much as that produced by vocal articulation. The results are discussed in terms of current models of the stimulus suffix effect.     

What does naming a picture do? Effects of prior picture naming on recognition of identical and same-name alternatives

Three experiments investigated the effects of naming pictures of objects during study on the subsequent recognition of physically identical, name-match, and new objects. Prior naming improved correct classification of all three item types at recognition. For line drawings and for photographs of functionally distinct objects, prior naming reduced the tendency to confuse identical and same-name alternatives. In Experiment 2, prior naming eliminated the right visual field/left hemisphere advantage for speeded recognition of name-match pictures, suggesting that prior naming reduces the likelihood that pictures are named at recognition. The implications of these results for dual-encoding (Paivio, 1971) and sensory-semantic (Nelson, Reed, & McEvoy, 1977) models of picture and word processing are discussed. The results suggest that the semantic representations of objects that are perceptually distinct but share a common name are not identical, and that the effect of naming such objects is to insure that a distinct semantic representation becomes a part of the resulting memory code.