The influence of second language proficiency on bilingual parallel language activation in Hindi–English bilinguals

We investigated the spontaneous activation of phonologically related words in high and low proficient Hindi–English bilinguals during spoken word processing in an eye-tracking study. Participants listened to spoken words in L1/L2 and looked at a display (consisting of line drawings of phonological cohort of the translation equivalent of the spoken word and unrelated distractors). Both the groups were quick in orienting their attention towards the competitor with the onset of the spoken word. Furthermore, high proficient bilinguals showed higher and earlier activation of the competitor compared to low proficient bilinguals. Cross-language activations were higher in the L2–L1 direction for both the groups. The results strongly suggest language non-selective access of translation in Hindi–English bilinguals in both language directions. We discuss the results with regard to the predictions of the bilingual language processing models and the effect of language proficiency on conceptual access during listening in bilinguals.     

Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants

Artificially intelligent interactive voice assistants (AIIVAs) are developed to understand language, but there is limited insight into their ability to understand accents. While there have been substantial advancements in understanding multiple languages by AIIVAs, having an understanding of variety of accents is an emerging concern. To address these concerns, we contextualised our study in India, one of the world's most populated and diverse countries with varying accents and dialects. Study 1 collected qualitative data through semi structured interviews with participants, data was subsequently thematically analysed, and a typology was developed with respect to the context of use and consumers' emotional and rational reactions towards AIIVAs when interacting with accents. For Study 2, we implemented the quantitative research method. This was done to reiterate the conceptual model formulated from the qualitative research findings. Findings suggest that positive emotional action has emerged as the most significant factor, followed by rational action and negative emotional action. This study contributes significantly to the theoretical understanding of future consumer behaviour and human-computer interaction trends. It provides practical implications for managers, tech developers, and other companies working and using speech-to-text automatic speech recognition to know that while they train their algorithms with languages, they should be mindful of the diverse accents of their consumers.     

Exploring thematic influences on theme park visitors' satisfaction: An empirical study on Disneyland China

This study aims to explore thematic influences on theme park visitors' satisfaction through user-generated data. To this end, we first used an unsupervised machine learning method, structural topic modeling, and analyzed 112,000 reviews post by visitors to Shanghai Disney Resort from June 16, 2016 to March 4, 2022. Our findings are of great significance for reflecting consumer behavior through user-generated data. Specifically, we find that visitors' satisfaction is highly related to service in the theme park and their playing feeling, and early tourists pay more attention to the experience of specific playing items while later tourists focus on the overall playing experience. In addition, an empirical study is conducted by treating the ratings associated with each review as dependent variable and each topic represented by comments as independent variables, which shows that the relationship between the customer reviews and ratings by tourists becomes less pronounced over time. In other words, as time goes, customers review can reflect their subjective feelings or experience, but the rating is not. We discover the “dynamics” of user-generated data over time and gain a better understanding of the aspects and concerns of visitors' satisfaction over time. The findings of the study contribute to the literature on tourism, service, and consumer behavior while also providing valuable practical implications.     

Screening for major depressive disorders in adolescent psychiatric inpatients with the mood modules from the Primary Care Evaluation of Mental Disorders and the Patient Health Questionnaire.

The mood modules from the Primary Care Evaluation of Mental Disorders (PRIME-MD) and the Patient Health Questionnaire (PHQ) were administered to 17 (52%) female and 16 (48%) male adolescent (13-17 years old) psychiatric inpatients. The internal consistencies of both were good (KR-20 for PRIME-MD=.80, Cronbach coefficient alpha for Patient Health Questionnaire=.85). The correlation between the PRIME-MD and Patient Health Questionnaire total scores was .87 (p<.001), and the point-biserial correlation of both questionnaires' total scores with being diagnosed with a Major Depressive Disorder was .54 (p<.001). Both mood modules appeared to be equally effective in screening for a Major Depressive Disorder.     

Role portrayals of men and women in print ads

The study examines role portrayals of men and women in Indian magazine ads. Fourteen hundred ads of 2006–2007 were collected from men’s, women’s, and general interest magazines and were content-analyzed. Results reveal that women in Indian magazine ads are primarily portrayed in traditional roles such as concerned with physical attractiveness, housewives and sex objects. Contrarily, men are portrayed in sex appeal, authority figures, career-oriented, and outdoor roles. Men and women are also portrayed in egalitarian roles. While in most product categories, men are portrayed as sexually appealing, authority figures, in activities outside home, and as career-oriented, women are depicted as concerned with physical attractiveness, as housewives, and sex objects. Some product categories also depict women in egalitarian roles and as outdoor and adventurous. Men’s magazines portray men and women in highly traditional roles. Contrarily, women’s and general interest magazines portray women in more modern roles. Findings support an incremental change in contemporary role portrayals compared to past.     

Cognitive-behavioral stress management increases free testosterone and decreases psychological distress in HIV-seropositive men.

The effects of a 10-week group-based cognitive-behavioral stress management (CBSM) intervention on psychological distress and plasma free testosterone in symptomatic, HIV-seropositive men were examined. Participants were randomized to either CBSM (n = 42) or a wait-list control group (n = 23). Men in the CBSM intervention showed significant increases in testosterone, whereas control participants showed significant decreases. Those participating in CBSM had significant distress reductions, whereas controls showed no such change. Alterations in free testosterone were inversely related to changes in distress states over time, independent of any changes in cortisol. These findings demonstrate that a short-term CBSM intervention increases free testosterone levels among symptomatic, HIV-seropositive men, and alterations in free testosterone are associated with changes in psychological distress observed during CBSM.     

Media use, face-to-face communication, media multitasking, and social well-being among 8- to 12-year-old girls

An online survey of 3,461 North American girls ages 8-12 conducted in the summer of 2010 through Discovery Girls magazine examined the relationships between social well-being and young girls' media use--including video, video games, music listening, reading/homework, e-mailing/posting on social media sites, texting/instant messaging, and talking on phones/video chatting--and face-to-face communication. This study introduced both a more granular measure of media multitasking and a new comparative measure of media use versus time spent in face-to-face communication. Regression analyses indicated that negative social well-being was positively associated with levels of uses of media that are centrally about interpersonal interaction (e.g., phone, online communication) as well as uses of media that are not (e.g., video, music, and reading). Video use was particularly strongly associated with negative social well-being indicators. Media multitasking was also associated with negative social indicators. Conversely, face-to-face communication was strongly associated with positive social well-being. Cell phone ownership and having a television or computer in one's room had little direct association with children's socioemotional well-being. We hypothesize possible causes for these relationships, call for research designs to address causality, and outline possible implications of such findings for the social well-being of younger adolescents.