Book review

Science and Its Fabrication A. Chambers (1990) Milton Keynes, Open University Press, £22.50 ISBN 0335 09318 3     

The antinomy of science and democracy in modern China

Up to now Chinese academia has been addicted to inviting the twin goddesses of democracy and science, but has regrettably ignored the innate incongruity between them, which has led to the rise of scientism. May 4th pioneers first introduced this value system, but tension between these values subsequently led to a prevailing preference for science over freedom. The early Marxists defined freedom as obedience to social laws formulated in Marxist ‘science’, while Maoism finalized the Sinicization of Marxism with a belief in iron‐bound social laws and in human beings as mere political means, mercilessly suppressing any expression of free will.     

Sensorimotor and working memory systems jointly support development of perceptual rhythm processing

We studied the role of sensorimotor and working memory systems in supporting development of perceptual rhythm processing with 119 participants aged 7–12 years. Children were assessed for their abilities in sensorimotor synchronization (SMS; beat tapping), auditory working memory (AWM; digit span), and rhythm discrimination (RD; same/different judgment on a pair of musical rhythm sequences). Multiple regression analysis revealed that children's RD performance was independently predicted by higher beat tapping consistency and greater digit span score, with all other demographic variables (age, sex, socioeconomic status, music training) controlled. The association between RD and SMS was more robust in the slower tempos (60 and 100 beats-per-minute (BPM)) than faster ones (120 and 180 BPM). Critically, the relation of SMS to RD was moderated by age in that RD performance was predicted by beat tapping consistency in younger children (age: 7–9 years), but not in older children (age: 10–12 years). AWM was the only predictor of RD in older children. Together, the current findings demonstrate that the sensorimotor and working memory systems jointly support RD processing during middle-to-late childhood and that the degree of association between the two systems and perceptual rhythm processing is shifted before entering into early adolescence.     

Using humor to increase COVID-19 vaccination intention for the unvaccinated: The moderating role of trust in government

Since COVID-19 was declared a global pandemic, scholars and practitioners have put much effort into testing effective advertising strategies for COVID-19 vaccinations. Guided by humor theories, this study aimed to examine (1) the effect of humor on persuading COVID-19 vaccination and (2) the moderating role of trust in government for the unvaccinated population. Across two studies (college students and general adult populations), for lower trust in government individuals, through greater public service advertisement (PSA) processing depth and believability, there was a higher vaccination intention after the humor (non-humor) advertisement. For higher trust in government individuals, there was evidence that the vaccination intention was lowered after the humor (vs. non-humor) message through lowered PSA processing depth and believability. This study expands humor theory into testing COVID-19 vaccination messages while considering an individual psychological factor, trust in the government, that has emerged as an essential determinant to COVID-19 messaging. The contributions to COVID-19 vaccination advertising strategy and advertising to the unvaccinated population, in general, are discussed.     

Phonological short‐term memory and vocabulary development: further evidence on the nature of the relationship

The nature and generality of the developmental association between phonological short‐term memory and vocabulary knowledge was explored in two studies. Study 1 investigated whether the link between vocabulary and verbal memory arises from the requirement to articulate memory items at recall or from earlier processes involved in the encoding and storage of the verbal material. Four‐year‐old children were tested on immediate memory measures which required either spoken recall (nonword repetition and digit span) or recognition of a sequence of nonwords. The phonological memory–vocabulary association was found to be as strong for the serial recognition as recall‐based measures, favouring the view that it is phonological short‐term memory capacity rather than speech output skills which constrain word learning. In Study 2, the association between phonological memory skills and vocabulary knowledge was found to be strong in teenaged as well as younger children, indicating that phonological memory constraints on word learning remain significant throughout childhood. Copyright © 1999 John Wiley & Sons, Ltd.     

Preferences for and evaluation of self‐relevant information depending on the elaboration of the self‐schemata involved

Previous findings have shown that some reactions (e.g. satisfaction with feedback) are guided by self‐enhancement theory, whereas other reactions (e.g. perceived feedback accuracy) have been shown to follow predictions of self‐consistency theory. The Integrative Self‐Schema Model (ISSM) assumes that these effects should be moderated by the elaboration of the self‐schema involved: This assumption was tested in an experimental study: 72 participants received fictitious feedback on different personality dimensions allegedly based on an adjective checklist. This feedback was either consistent with self‐perceptions, more positive than expected, or more negative than expected, and addressed highly elaborated (schematic) or less elaborated (aschematic) personality dimensions. Satisfaction, feedback accuracy and interest in further information were analysed as dependent variables. The experimental results clearly confirmed the hypotheses derived from the ISSM for satisfaction and perceived feedback accuracy. A self‐consistency effect regarding perceived feedback accuracy was found only for feedback on schematic dimensions but was attenuated on aschematic dimensions. A self‐enhancement effect regarding satisfaction was found only on aschematic dimensions. This finding was reversed on schematic dimensions. Finally, interest in further information did not follow the predictions made by the ISSM. Copyright © 1999 John Wiley & Sons, Ltd.     

The effect of shopping channel (online vs. offline) on message framing of naturalness

Naturalness is a significant driver of food-related choices. However, there is scarce knowledge of how textual cues could be utilised to enhance the effectiveness of naturalness claims. Drawn from construal level theory, we attempted to examine how different methods of framing naturalness affect consumers in online vs. offline shopping contexts. Study 1 employed a 2 (abstract vs. concrete) × 2 (online vs. offline) experiment with 127 respondents and demonstrated that concrete framing heightens positive attitudes via increased perceived concreteness of the message, especially in offline shopping situations. Study 2 employed a 4 (abstract vs. control vs. concrete without mentioning natural vs. concrete mentioning natural) × 2 (online vs. offline) experiment with 173 respondents and replicated findings from Study 1. Furthermore, Study 2 ruled out alternative explanations of message authenticity, transparency and credibility and indicated that the effect of message framings is truly driven by the congruency between consumers' construal level and message framings. Interestingly, no significant effect of abstractly framed naturalness claims was observed in online shopping situations, contradicting existing studies. This suggests that other psychological mechanisms may interplay and hinder the effectiveness of abstract framing in our study. Taken together, the current research demonstrate that consumers' mental representation varies across shopping platforms and how it affects their evaluation of different methods of message framing.     

Social Discrimination in a Personnel Selection Context: The Effects of an Authority's Instruction to Discriminate and Followers' Authoritarianism1

Social discrimination in a personnel‐selection context was studied using an in‐basket exercise. West German participants had to select personnel from an applicant pool that included West German applicants (in‐group members) and East German applicants (out‐group members). As predicted, we found a main effect for an authority's instruction to discriminate against out‐group members. This main effect was, as predicted, qualified by an Instruction Right‐Wing Authoritarianism (RWA) interaction effect. Only high scorers on RWA discriminated against out‐group members when instructed to do so.