The Semantics of Anchoring

Previous research has demonstrated that judgmental anchoring effects—the assimilation of a numeric estimate to a previously considered standard—are semantic in nature. They result because the semantic knowledge about the target object that is activated during the comparison with the anchor influences the absolute judgment. In addition to this semantic influence, the numeric anchor value itself may also yield an effect under specific conditions. The present research was designed to examine the relative strength of both mechanisms and explore their boundary conditions. Studies 1 and 2 demonstrate that semantic anchoring effects are more potent than purely numeric effects. Study 3 further suggests that purely numeric effects only operate if accessible semantic knowledge is inapplicable to the critical judgment so that semantic influences are incapacitated. The implications of these findings are discussed from the perspective of an integrative model which differentiates between two stages of anchoring. Whereas purely numeric influences appear to be limited to the stage of anchor selection, the actual comparison with the target involves more elaborate semantic processes.     

The "relative self": informational and judgmental consequences of comparative self-evaluation

Results of 5 studies demonstrated that self-evaluative comparisons have 2 distinct informational consequences with opposing judgmental effects: They selectively increase the accessibility of standard-consistent self-knowledge and provide an evaluative reference point. The first informational consequence produces assimilation in self-evaluative judgments, whereas the latter yields contrast. Using a lexical decision task, Study 1 demonstrated that a social comparison selectively increases the accessibility of standard-consistent self-knowledge. Study 2 showed that this effect also holds for comparisons with objective standards. Studies 3 and 4 revealed that the same comparison may lead to assimilation on objective and contrast on subjective self-judgments. Finally, Study 5 demonstrated that assimilation results for comparisons with relevant and irrelevant standards, whereas contrast occurs only for relevant standards.     

Approach and avoidance: the influence of proprioceptive and exteroceptive cues on encoding of affective information

In 3 experiments, the authors tested the assumption that perceived movements toward a person trigger the approach system and thereby facilitate the processing of positive affective concepts, whereas perceived movements away from a person trigger the avoidance system and thereby facilitate the processing of negative affective concepts. In the 1st study, participants categorized positive words more quickly than negative words while flexing the arm and negative words more quickly than positive words while extending the arm. The 2nd study revealed that positive words were categorized more rapidly than negative words if viewers had the impression that they were moving toward the computer screen, whereas negative words were categorized faster if viewers had the impression that they were moving away from the screen. These findings were replicated in Experiment 3 using a lexical decision task instead of an adjective evaluation task.     

"Mood contagion": the automatic transfer of mood between persons

The current studies aimed to find out whether a nonintentional form of mood contagion exists and which mechanisms can account for it. In these experiments participants who expected to be tested for text comprehension listened to an affectively neutral speech that was spoken in a slightly sad or happy voice. The authors found that (a) the emotional expression induced a congruent mood state in the listeners, (b) inferential accounts to emotional sharing were not easily reconciled with the findings, (c) different affective experiences emerged from intentional and nonintentional forms of emotional sharing, and (d) findings suggest that a perception-behavior link (T. L. Chartrand & J. A. Bargh, 1999) can account for these findings, because participants who were required to repeat the philosophical speech spontaneously imitated the target person's vocal expression of emotion.     

The use of category and exemplar knowledge in the solution of anchoring tasks

Five studies examine the role that category and exemplar knowledge play in the mediation of anchoring effects--the assimilation of an absolute estimate to a previously considered standard. Studies 1 through 3 demonstrate that comparing the target object with a plausible anchor (i.e., a standard that constitutes a possible value for the target) leads to a selective increase in the accessibility of anchor-consistent exemplar knowledge about the target. This easily accessible knowledge is then used to generate the absolute estimate, which leads to its assimilation to the standard. Studies 4 and 5 demonstrate that comparing the target with an implausible anchor, however, involves the activation of knowledge about the general category of the target, rather than exemplar knowledge about the target itself.     

Priming and communication: Social determinants of information use in judgments of life satisfaction

Two experiments examined the effects of answering a question about a specific component of life satisfaction on respondents' assessment of their overall satisfaction with life. The results suggest that the use of primed information in forming subsequent judgments is determined by Grice's conversational norms. In general, answering the specific question increases the accessibility of information relevant to that question. However, the effect that this has on the general judgment depends on the way in which the two questions are presented. When the two questions are merely placed in sequence without a conversational context, the answer to the subsequent general question is based in part on the primed specific information. As a result, the answer to the general question becomes similar to that for the specific question (i.e. assimilation). However, this does not occur when the two questions are placed in a communication context. Conversational rules dictate that communicators should be informative and should avoid redundancy in their answers. Therefore, when a specific and a general question are perceived as belonging to the same conversational context, the information on which the answer to the specific question was based is disregarded when answering the general one. This attenuates the assimilation effect. The conditions under which these different processes occur are identified and experimentally manipulated, and the implications of these findings for models of information use in judgment are discussed.     

Profile clusters for men and women on the personality adjective check list

This study examined the major personality profiles found for men and women on the Personality Adjective Check List (Strack, 1991b). Subjects were 1,058 men and 1,194 women from a number of samples of normal adults (Strack, 1991b). Ward's (1963) agglomerative hierarchical procedure yielded five clusters for men and four for women that were replicated in subsequent K-means nonhierarchical analyses. Correlates of cluster membership obtained from subgroups of subjects on four personality measures provided strong evidence for the classification.     

Social confirmation of dysphoria: shared and private reactions to depression

Social responses to dysphoria were investigated. Subjects conversed for 15 minutes with persons selected on the basis of the presence or absence of depressed mood. Following the conversations, mood measures were administered along with social perception questionnaires that were described as either being confidential or to be shared with the other person. Subjects who interacted with depressed persons were anxious, depressed, and hostile, and the subjects rejected them. Contrary to predictions, subjects were willing to share their negative responses with the depressed persons. The depressed persons correctly anticipated rejection and reciprocated. The authors argue that cognitive models of depression need to be integrated with a conception of the social environment as being active and responsive. Judgments of cognitive distortion cannot be made without an understanding of the feedback typically available from the social environment.     

The Laicism and Its Religious Limits

Public school as a constitutional condition of modern democracy can not deal with absolutistic and fundamentalistic claims of public morality in a neutral way. The problems resulting from this for a laicistic school are discussed in the context of liberal tradition in France and the école laïque as it originated in the 19th century.