What Produces Television Attention and Attention Style?

Individual looks at television vary enormously in length, and this has previously indicated differences in ongoing cognitive processes. Furthermore, the relative frequency of looks of different lengths may indicate styles of attention to television. This article compares visual attention of 152 subjects across a variety of genres and examines differences located by situation, person, and media perception variables. Attention style was not consistent for individuals but varied for different types of programming and between‐program breaks. Situational, person, and media belief variables did not predict the proportions of four types of looks. They did, however, predict differences in the proportion of moderately short (orienting) looks across types of content, but not the previously more important very short (monitoring) or moderately long (engaged) looks. The overall importance of type of content in these results suggests that further research should examine within‐program differences in message construction and assess attentional style as patterns or sequences of looks.     

Early communication in dyads with visual impairment

The ability of dyads with restricted access to the visual channel of communication to establish a reliable pre‐linguistic communicative signalling system has traditionally been viewed as problematic. Such a conclusion is due in part to the emphasis that has been placed on vision as central to communication by traditional theory. The data presented in this paper question these assertions. The results of a longitudinal study exploring the nature of early dyadic interactions in dyads with visual impairment are presented. The dyads' use of three types of non‐visual behaviour—touch, vocalizations and facial orientation—were investigated in terms of their potential as alternatives to visual communication. It is argued that the results are evidence that visually impaired dyads engage in sophisticated communicative exchanges prior to infants' acquisition of language. Copyright © 2005 John Wiley & Sons, Ltd.