Betting on a brand: How can trust game experiments inform a brand trust research agenda?

For brands to succeed, they often need consumers to trust them. This has prompted marketing and consumer behaviour researchers to examine what makes certain brands more trusted and how brands can identify themselves as trustworthy. For over 25 years, experimental economists, behavioural scientists and others have examined interpersonal trust using an exercise — the trust game — where participants put money at risk based on how trustworthy they think other people are. This research has remained largely separate from work on brand trust, but this critical review aims to identify findings and concepts from trust game-based research that are relevant to brand trust, and starts to develop an integrated research agenda for the future. In particular, it looks at how brand trust is measured, how brand trust might (or might not) be distinguished from transactional risk, and the heuristics and biases behind brand trust judgements and how these relate to brands' attempts to signal their trustworthiness.     

The effect of name category and discriminability on the search characteristics of colour sets

Within (and between) cultures, people tend to agree on which parts of colour space are easiest to name and what the names for these regions are. Therefore it is likely that the manipulation of ease of naming (nameability) of colours should change performance in tasks where categorisation by colour name is important. More specifically? highly 'nameable' colour sets should lead to better performance than metrically equivalent but less categorically distinct sets, when the task requires categorisation. This hypothesis was investigated by testing observers on a name-based task, the naming and subsequent identification by name of colour sets with up to sixteen members. These sets were designed to be easy to name (nameable), maximally discriminable, or matched discriminable. The first were derived from previously generated data, the second by a standard algorithm to space colours widely in colour space, and the latter by closely matching their metric characteristics to those of an easy-to-name colour set. This final condition was metrically (but not categorically) equivalent to the nameable set. It was found that sets designed to be nameable did indeed lead to superior performance as measured by response times, confidence ratings, and response accuracy. Perceptual colour similarity, measured by a AE metric, did not predict errors. Nameability may thus be a valid, manipulable, aspect of sets of colours, and one which is not otherwise duplicated in the metric characteristics of such sets.     

Exercise therapy for depression in middle-aged and older adults: predictors of early dropout and treatment failure.

Psychosocial factors predicting treatment dropout or failure to benefit from treatment were identified in a randomized trial of exercise therapy and pharmacotherapy for major depression. One hundred fifty-six men and women over age 50 diagnosed with major depressive disorder were assigned to a 16-week program of aerobic exercise, medication (sertraline), or a combination of exercise and medication. Thirty-two patients (21%) failed to complete the program and were considered treatment "dropouts." At the end of 16 weeks, 83 patients (53%) were in remission; the remaining patients not in remission were considered treatment "failures." Baseline levels of self-reported anxiety and lift satisfaction were the best predictors of both patient dropout and treatment success or failure across all treatment conditions.     

Systems change as an outcome and a process in the work of community collaboratives for health

The widespread development of comprehensive community initiatives that aim to improve community health is driven by the need to change the systems charged with delivering the services and creating the policies related to a variety of health outcomes. Georgia's Family Connection initiative is the nation's largest statewide network of community collaboratives for health, with collaboratives operating in 159 counties. Data on community context, collaborative processes, engagement in systems change, and changes in programs and activities implemented, gathered consistently at the collaborative level over 3 years, will be used to answer the following questions. How do community contexts and the structure and processes of collaboratives affect implementation of systems change? How do systems changes affect intermediate outcomes such as the type of programs offered in a community? Longitudinal change in systems change and program implementation is described and significant predictors of between‐collaborative variation in longitudinal change for each outcome are identified.     

Attitudes of Master's‐Level Counseling Students Toward Gay Men and Lesbians

The authors examined variables that could be predictive of attitudes toward gay men and lesbians. A survey was conducted with 132 counselors‐in‐training in a program accredited by the Council for Accreditation of Counseling and Related Educational Programs (2001). Participants attended a medium‐size, regional university in the southwestern portion of the United States. Religiosity, political views, and previous experience with lesbians were the strongest predictors of attitudes toward gay men and lesbians. Future research ideas and implications for counselor education programs are discussed.