The Bright and Dark Sides of Performance-Dependent Monetary Rewards: Evidence From Visual Perception Tasks

Studies have shown that performance-dependent monetary rewards facilitate visual perception. However, no study has examined whether such a positive effect is limited to the rewarded task or may be generalized to other tasks. In the current study, two groups of people were asked to perform two visual perception tasks, one being a reward-relevant task and the other being a reward-irrelevant task. For the reward-relevant task, the experimental group received performance-dependent monetary rewards, whereas the control group did not. For the reward-irrelevant task, both groups were not rewarded. The two tasks were randomly intermixed trial by trial (Experiment 1) or presented block by block (Experiment 2) or session by session (Experiments 3a, 3b, and 3c). Results showed that performance-dependent monetary rewards improved participants' performance on the relevant task in all experiments and impaired their performance on the irrelevant task in Experiments 2, 3a, 3b, and 3c. These results suggested that monetary rewards might incur a cost on reward-irrelevant tasks. Finally, the benefit of monetary rewards disappeared when they were no longer provided during the final session. This is the first study that reveals both the bright and dark sides of the performance-dependent monetary rewards in visual perception.     

参照依赖和损失规避对个体收入分配公平判断的影响

收入分配公平判断是人们对自己收入所得公平与否的主观评价。通过对参照点和收入金额的控制,探讨参照依赖和损失规避对收入分配公平判断的共同影响。结果发现,(1)民众的收入公平判断受参照点的影响,在有参照点的情景下比无参照点情景下更感觉不公平;(2)不同工资水平下,民众的公平判断具有显著差异,而且民众对低于平均工资的“受损”比高于平均工资同等金额的“受益”赋予的公平感的权重更大,即存在得失感受的不对称;(3)不同的工资参照点、多得和少得的分配结果共同影响民众的公平判断,即损失规避在参照依赖对公平判断的影响中起调节作用。     

Assertive Ads for Want or Should? It Depends on Consumers’ Power

Advertisements using assertive language are commonly seen in marketing communications, yet assertive language has often been shown to be ineffective in communication and even decrease compliance. Recent research began to examine factors that influence the effectiveness of assertive advertising messages, but little research has studied the potential moderating role of consumer‐related factors. The current research fills this gap by investigating the moderating role of consumers’ power. Across five studies, the authors find that for high‐power consumers, assertive ads are effective in promoting want products but ineffective in promoting should products. For low‐power consumers, however, assertive ads are effective in promoting should products but ineffective in promoting want products. Moreover, the authors show that this pattern of results is driven (mediated) by consumers’ perception of the fit between the advertising message and the advertised product. Theoretical and practical implications of the findings are discussed.     

Just banter? Friendship,teasing and experimental aggression in adolescent peer networks

Aggressive behaviour serves many useful social functions, yet can also have damaging consequences. In line with evidence showing adolescent development in social cognitive abilities, we hypothesized that the use of aggression would become more sophisticated with age. We investigated adolescent aggression towards peers using an experimental, hypothetical aggression paradigm, the hot sauce paradigm, in a school‐based social network setting. Participants (N = 162 aged 11–17, 98 male) indicated which strength of imaginary hot sauce they would allocate to each of their classmates. A Social Network Questionnaire quantified participants’ perceived dyadic social tie strength with each classmate, and the incidence of mutual or unilateral dyadic real‐world aggression (e.g. teasing). Participants allocated weaker hot sauce to peers with whom they reported strong, positive social ties and an absence of self‐reported unilateral real‐world aggression. With increasing cross‐sectional age, there was a decrease in the impact of social tie strength and an increase in the extent to which hot sauce allocation was predicted by self‐reported mutual real‐world aggression. This pattern of findings is consistent with young (vs. late) adolescent use of experimental, hypothetical Hot Sauce aggression to reflect real‐world animosity, while late adolescents’ behaviour is more subtle. These findings extend our understanding of the dyadic social context of adolescent aggressive behaviour using a novel experimental aggression paradigm.     

Mapping differential responses to cognitive training using machine learning

We used two simple unsupervised machine learning techniques to identify differential trajectories of change in children who undergo intensive working memory (WM) training. We used self‐organizing maps (SOMs)—a type of simple artificial neural network—to represent multivariate cognitive training data, and then tested whether the way tasks are represented changed as a result of training. The patterns of change we observed in the SOM weight matrices implied that the processes drawn upon to perform WM tasks changed following training. This was then combined with K‐means clustering to identify distinct groups of children who respond to the training in different ways. Firstly, the K‐means clustering was applied to an independent large sample (N = 616, M_age = 9.16 years, range = 5.16–17.91 years) to identify subgroups. We then allocated children who had been through cognitive training (N = 179, M_age = 9.00 years, range = 7.08–11.50 years) to these same four subgroups, both before and after their training. In doing so, we were able to map their improvement trajectories. Scores on a separate measure of fluid intelligence were predictive of a child's improvement trajectory. This paper provides an alternative approach to analysing cognitive training data that go beyond considering changes in individual tasks. This proof‐of‐principle demonstrates a potentially powerful way of distinguishing task‐specific from domain‐general changes following training and of establishing different profiles of response to training.     

La Bella Figura: The role of a cultural philosophy on Italian consumerism

The La Bella Figura concept extends to many Italian cultural dimensions including physical appearance, perception of self, and behaviours. La Bella Figura plays an essential role in shaping Italian consumer behaviour and consumerism. The current study sought to understand how women living in Italy conceptualize La Bella Figura and how it affects their day‐to‐day lives, attitudes, and consumption behaviours. This research extracted concepts from Consumer Culture Theory to construct a qualitative codebook and structure thematic data analyses. Semi‐structured interviews were conducted with 30 women aged 18–50 years living in Florence, Italy. Participants were recruited through study flyers, social media, and snowball sampling. Open and axial coding were facilitated by HyperRESEARCH 4.0.1 software to generate key themes. Data were collected and analyzed by trained researchers living in Florence, Italy, who utilized grounded theory techniques to identify emergent themes. Results indicated various components of La Bella Figura contributed to consumer behaviour, namely its influence on identity (i.e., appearance, confidence), lifestyle goals (i.e., health, consumerism), and social norms (i.e., perceptions of others, media). Findings offer practical recommendations for marketers and retailers to appeal to the Italian market through effective and informed mediums.