Consequential validity of the implicit association test: comment on Blanton and Jaccard (2006)

Numeric values of psychological measures often have an arbitrary character before research has grounded their meanings, thereby providing what S. J. Messick (1995) called consequential validity (part of which H. Blanton and J. Jaccard now identify as metric meaningfulness). Some measures are predisposed by their design to acquire meanings easily, an example being the sensitivity measure of signal detection theory. Others are less well prepared, illustrated by most self-report measures of self-esteem. Counter to Blanton and Jaccard's characterization, the Implicit Association Test (IAT) has properties that predispose it to acquire consequential validity rapidly. With the IAT as the subject of over 250 publications since 1998, there is now much evidence for its consequential validity. The IAT has attracted more scholarly criticism than have other measures designed for similar purposes. The authors speculate as to why the IAT is an attractive target.     

Effects of Online Christian Self‐Disclosure on Impression Formation

This experiment examined the effects of online Christian disclosure. Respondents (N = 233) viewed a fictional social networking profile containing one of three levels of Christian disclosure frequency: none, nominal, and extensive. Respondents made few distinctions between nondisclosure and nominal disclosure. Most notably, respondent religiosity moderated impressions. Regardless of disclosure level, religious respondents rated profile owners as more likeable and less stereotypically negative than less religious respondents. The least religious respondents tended to rate the extensively disclosing Christian as least romantically desirable and with more negative stereotyping. The most religious respondents rated the extensively disclosing Christian as most likeable and as most romantically desirable. Christian identity tended to be assumed when not disclosed. Nominal disclosure may constitute a socially acceptable level of online Christian disclosure.     

Exploring Well-Being among Mental Health Professionals in India

An exploratory mixed methods study was designed to understand the construction and experience of happiness and well-being among Mental Health Professionals (MHPs) in India. Through non-probabilistic sampling techniques, 17 MHPs were selected from three government hospitals in a city in North India. Qualitative interview data were triangulated with scores from the Mental Health Continuum-Long Form (MHC-LF). Analysis showed that despite happiness being a desirable and pleasurable state, participants rarely devoted time thinking about it. Happiness was a multidimensional phenomenon which affected personal, interpersonal, social and environmental realms. Happiness was synonymous with contentment and satisfaction and was understood as the opposite of unhappiness. Although recognised as a universal phenomenon, happiness had a subjective and individual-specific understanding, experience and manifestation. Data from the MHC-LF provided scores on overall well-being, and emotional, psychological and social well-being, and indicated that 14 participants had flourishing mental health, and three were moderately mentally healthy. The personal and professional lives of the MHPs were closely intertwined and impacted well-being in multiple ways. Certain temperamental qualities, personal insight from the field, supportive interpersonal relations and management of time, work, thought, behaviour and affect were protective factors of well-being. Additional responsibilities at work, negativities in client narratives, stigma and myths associated with the profession, biases from other professionals, lack of opportunities for personal development and growth, insufficient infrastructural and human resources were threats to well-being. The findings of the study have implications for policy, education and training, and practice for mental health practitioners.     

What if Web site editorial content and ads are in two different languages? A study of bilingual consumers' online information processing

This study examined banner ads' communication effects when they were written in the same or different language from the editorial content of a Web site. A total of 60 bilingual consumers who spoke both Chinese (as their first language) and English (as their second language) participated in an experiment, in which they viewed a designated news story Web site. The editorial content of the Web site and the banner ads on it were written in either Chinese or English. It was found that the participants considered the Chinese Web sites to be more readable. However, they generated higher recalls and purchase intentions for the ads on the English Web sites. Moreover, they revealed more favorable attitudes toward the brands when the ads were written in English than in Chinese. Copyright © 2012 John Wiley & Sons, Ltd.     

When Fatigue Turns Deadly: The Association Between Fatigue and Racial Bias in the Decision to Shoot

Racial bias in the decision to shoot can be minimized if individuals have ample cognitive resources to regulate automatic reactions. However, when individuals are fatigued, cognitive control may be compromised, which can lead to greater racial bias in shoot/don't-shoot decisions. The current studies provide evidence for this hypothesis experimentally using undergraduate participants (Study 1) and in a correlational design testing police recruits (Study 2). These results shed light on the processes underlying the decision to shoot and, given the high prevalence of fatigue among police officers, may have important practical implications.     

Enhanced Information Scent,Selective Discounting,or Consummate Breakdown: The Psychological Effects of Web-Based Search Results

We report results from three experiments that broadly examined Web users' psychological responses to search results featured on a mock search engine. Study 1 examined the interplay between search result relevance and ad relevance and showed that the former is the critical variable in affecting user attitudes toward both the search engine and the ad. Study 2 offered further evidence regarding the overwhelming influence of search relevance, with study results suggesting that neither individual motivations nor ad relevance played a significant role in affecting user attitudes. Finally, Study 3 supported the proposition that the persuasiveness of a relevant text-based ad appearing with relevant search results can be enhanced by adding a visual image to the ad. We point out the implications of the findings and recommend future directions for media effects research in the domain of search engines.     

Novice therapist,the client and therapy: Integrating the triad

Therapy process research focuses on understanding how therapy is conducted by professionals in the field. It is a nascent field of psychotherapy enquiry in India. This paper explores how novice therapists in India perceive their clients, and how this influences the process of therapy. In depth interviews were conducted with ten novice therapists, with less than six years of practice experience, from Mumbai, India. The data was thematically analysed. The data revealed that therapists' perceptions of their clients were defined by socio-demographic features of age and gender, along with presenting complaints and personal attributes. Participants had defined beliefs about good clients as contrasted with difficult ones. Distinct preferences for particular client types were identified. The antecedents to these beliefs were attributed to the therapist's worldview, their training and the supervision received. These views, and the conceptualisation of the client, influenced the choice of client, the process of therapy and how they proceeded with sessions, and their methods of referral. The data from the study has implications for therapist training, supervision and further research.     

“I,Me, Mine” or “Us,We, Ours?”: The Influence of Cultural Psychology on Web-Based Customization

A profusion of recent research on consumer responses to individualized messages points to an enduring interest in the psychology of web-based customization. Across disciplines, the consensus is that highly individualized messages will generate more favorable outcomes than less individualized ones because they match message recipients' need for unique self-identity. We challenge this popular notion by arguing that highly individualized messages will not be as effective in collectivistic cultures that discourage unique self-identity. We test this proposition in a 2 × 3 experiment by randomly assigning participants (N = 120) representing either an individualistic or collectivistic culture (American, Chinese, respectively) to one of two levels of a customized message (highly individualized vs. less highly individualized) or a noncustomized, generic message (control condition). The experimental findings suggest a significant mediated moderation effect: Culture moderates the relationship between message type and attitude such that American participants report a more favorable attitude toward highly individualized messages and Chinese participants report a more favorable attitude toward less highly individualized messages, and this moderation is mediated by a psychological sense of community. Besides theoretical implications, we also highlight an original methodological procedure for manipulating customized messages in online environments.     

Faulty assumptions: A comment on Blanton, Jaccard, Gonzales, and Christie (2006)

Blanton, Jaccard, Gonzales, and Christie [Blanton, H., Jaccard, J., Gonzales, P., Christie, C. (2006). Decoding the Implicit Association Test: implications for criterion prediction. Journal of Experimental Social Psychology, 42, 192-212.] assert that the Implicit Association Test (IAT) imposes a model that portrays relative preferences as the additive difference between single attitudes. This assertion is misplaced because relative preferences do not necessarily reduce to component attitudes. BJGC also assume that the IAT conditions represent two indicators of the same construct. This assumption is incorrect, and is the cause of their poor-fitting models. The IAT, like other experimental paradigms, contrasts performance between interdependent conditions, and cannot be reduced to component parts. This is true whether calculating a simple difference between conditions, or using the IAT D score. D—an individual effect size that is monotonically related to Cohen’s d—codifies the interdependency between IAT conditions. When their unjustified psychometric assumptions are replaced with plausible assumptions, the models fit their data very well, and basis for their poor-fitting models becomes clear.