Prior-entry: A review

The law of prior entry was one of E.B. Titchener’s seven fundamental laws of attention. According to Titchener (1908, p. 251): “the object of attention comes to consciousness more quickly than the objects which we are not attending to.” Although researchers have been studying prior entry for more than a century now, progress in understanding the effect has been hindered by the many methodological confounds present in early research. As a consequence, it is unclear whether the behavioral effects reported in the majority of published studies in this area should be attributed to attention, decisional response biases, and/or, in the case of exogenous spatial cuing studies of the prior-entry effect, to sensory facilitation effects instead. In this article, the literature on the prior-entry effect is reviewed, the confounds present in previous research highlighted, current consensus summarized, and some of the key questions for future research outlined. In particular, recent research has now provided compelling psychophysical and electrophysiological evidence to support the claim that attending to a sensory modality, spatial location, or stimulus feature/attribute can all give rise to a relative speeding-up of the time of arrival of attended, as compared to relatively less attended (or unattended) stimuli. Prior-entry effects have now been demonstrated following both the endogenous and exogenous orienting of attention, though prior-entry effects tend to be smaller in magnitude when assessed by means of participants’ performance on SJ tasks than when assessed by means of their performance on TOJ tasks.     

Evaluating the influence of the 'unity assumption' on the temporal perception of realistic audiovisual stimuli

Vatakis, A. and Spence, C. (in press) [Crossmodal binding: Evaluating the 'unity assumption' using audiovisual speech stimuli. Perception &Psychophysics] recently demonstrated that when two briefly presented speech signals (one auditory and the other visual) refer to the same audiovisual speech event, people find it harder to judge their temporal order than when they refer to different speech events. Vatakis and Spence argued that the 'unity assumption' facilitated crossmodal binding on the former (matching) trials by means of a process of temporal ventriloquism. In the present study, we investigated whether the 'unity assumption' would also affect the binding of non-speech stimuli (video clips of object action or musical notes). The auditory and visual stimuli were presented at a range of stimulus onset asynchronies (SOAs) using the method of constant stimuli. Participants made unspeeded temporal order judgments (TOJs) regarding which modality stream had been presented first. The auditory and visual musical and object action stimuli were either matched (e.g., the sight of a note being played on a piano together with the corresponding sound) or else mismatched (e.g., the sight of a note being played on a piano together with the sound of a guitar string being plucked). However, in contrast to the results of Vatakis and Spence's recent speech study, no significant difference in the accuracy of temporal discrimination performance for the matched versus mismatched video clips was observed. Reasons for this discrepancy are discussed.     

Can tactile stimuli be subitised? An unresolved controversy within the literature on numerosity judgments

There is a growing interest in the question whether the phenomenon of subitising (fast and accurate detection of fewer than 4-5 stimuli presented simultaneously), widely thought to affect numerosity judgments in vision, can also affect the processing of tactile stimuli. In a recent study, in which multiple tactile stimuli were simultaneously presented across the body surface, Gallace et al (2006 Perception 35 247-266) concluded that tactile stimuli cannot be subitised. By contrast, Riggs et al (2006 Psychological Science 17 271 275), who presented tactile stimuli to participants' fingertips, came to precisely the opposite conclusion, arguing instead that subitising does occur in touch. Here, we re-analyse the data from both studies using more powerful statistical procedures. We show that Riggs et al's error data do not offer strong support for the subitising account and, what is more, Gallace et al's data are not entirely compatible with a linear model account of numerosity judgments in humans either. We then report an experiment in which we compare numerosity judgments for stimuli presented on the fingertips with those for stimuli presented on the rest of the body surface. The results show no major differences between the fingers and the rest of the body, and an absence of subitising in either condition. On the basis of these observations, we discuss whether the purported existence of subitisation in touch reflects a genuine cognitive phenomenon, or whether, instead, it may reflect a bias in the interpretation of the particular psychometric functions that happen to have been chosen by researchers to fit their data.     

Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago

The consumption of spectacular experience is of increasing interest to consumer researchers. Much of this consumption occurs in themed environments. These environments arouse and motivate consumers in multifaceted ways. In this article, we explore the ways in which gendered behavior is elicited and enacted in a sports bar venue. Using ethnographic methods, we examine male role behavior as it is exhibited at ESPN Zone Chicago. We enfold our interpretation of this behavior in theorizing about sport, spectacle, and mass mediation     

Crossmodal associations between flavoured milk solutions and musical notes

A number of crossmodal associations have now been described in the context of food evaluation, such as between tastes or flavours and musical notes (Crisinel & Spence, 2010b). Here we extend these findings by presenting flavoured milk solutions of varying fat contents. The participants in the present study matched a series of milk samples to musical notes. They chose both the pitch and the class of instrument that they felt was most appropriate for each sample. Participants also rated various features of the samples, such as their pleasantness, bitterness, or familiarity. Consistent associations between flavours and both pitch and instruments were confirmed. However, fat content did not influence either the pitch or instrument chosen, although it did have an effect on pleasantness and intensity ratings. These results demonstrate that flavour–sound associations are not restricted to basic tastes and flavours presented individually, but are still present in the context of more complex food stimuli. The present study opens the way for further investigations into the nature and characteristics of crossmodal associations (or correspondences) between more complex stimuli, both in the auditory and gustatory/olfactory modalities. This novel approach could lead to new insights into the representation of chemosensory stimuli in humans.     

Using spatial vibrotactile cues to direct visual attention in driving scenes

We report two experiments designed to investigate the potential use of vibrotactile warning signals to present spatial information to car drivers. Participants performed an attention-demanding rapid serial visual presentation (RSVP) monitoring task. Meanwhile, whenever they felt a vibrotactile stimulus presented on either their front or back, they had to check the front and the rearview mirror for the rapid approach of a car, and brake or accelerate accordingly. We investigated whether speeded responses to potential emergency driving situations could be facilitated by the presentation of spatially-predictive (80% valid; Experiment 1) or spatially-nonpredictive (50% valid; Experiment 2) vibrotactile cues. Participants responded significantly more rapidly following both spatially-predictive and spatially-nonpredictive vibrotactile cues from the same rather than the opposite direction as the critical driving events. These results highlight the potential utility of vibrotactile warning signals in automobile interface design for directing a driver’s visual attention to time-critical events or information.     

Spatial cognition in zebrafish: the role of strain and rearing environment

Two strains of zebrafish, WIK and a second-generation wild strain were reared in either a structurally simple or complex environment and compared in their ability to locate a food reward in a five-chambered maze. There was a significant interaction within subjects between rearing environment and trial, indicating that the consistency of learning varied depending on rearing environment, with those reared in a structurally simple environment showing a slower rate of learning. Fish of both strains reared in a structurally complex environment were smaller than those reared in a simple environment. Our study demonstrates, for the first time in zebrafish, that performance in a learning task as an adult is sensitive to rearing conditions during development.