ATTENTION AS AN ESTABLISHING OPERATION AND AS REINFORCEMENT DURING FUNCTIONAL ANALYSES

Results of functional analyses for 36 individuals whose self-injurious behavior (SIB) was maintained by attention indicated that SIB was highest during a condition in which the individual was deprived of attention (establishing operation) except as a consequence (reinforcer). Deprivation in the absence of reinforcement produced marginal increases in SIB in 5 individuals, and a relatively rich schedule of noncontingent attention produced the lowest levels of SIB. These results suggest that clearer functional analysis outcomes are likely to be obtained when test conditions contain both an establishing operation to evoke behavior as well as a reinforcement contingency to maintain it.     

Contributions of surface and conceptual information to recognition memory

The present experiments were designed to determine whether memory for the voice in which a word is spoken is retained in a memory system that is separate from episodic memory or, instead, whether episodic memory represents both word and voice information. These two positions were evaluated by assessing the effects of study-to-test changes in voice on recognition memory after a variety of encoding tasks that varied in processing requirements. In three experiments, the subjects studied a list of words produced by six voices. The voice in which the word was spoken during a subsequent explicit recognition test was either the same as or different from the voice used in the study phase. The results showed that word recognition was affected by changes in voice after each encoding condition and that the magnitude of the voice effect was unaffected by the type of encoding task. The results suggest that spoken words are represented in long-term memory as episodic traces that contain talker-specific perceptual information.     

Voice-specificity effects on auditory word priming

This research explores the nature of the memory traces that support spoken word identification. Specifically, do voice-specificity effects in implicit memory depend on information in a perceptual representational system or, alternatively, on the similarity of study and test exemplars? Memory for words and voices was assessed with two perceptual identification tests—the identification of words in noise and the identification of low-pass filtered words—after two encoding conditions (identification of words in noise and of words in the clear). At test, a word was presented in the same voice as at study or in a different voice. The data from the two experiments showed that study-to-test changes in voice reduced priming and that voice-specificity effects were greatest when the type of processing engaged at study overlapped with that required at test. Taken together, the results implicate the goodness of the processing match between encoding and test as the primary determinant of voice-specificity effects on perceptual identification tests and support the hypothesis that both voice and word information is represented within a single episodic memory system.     

Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes

This research examines the effect of target marketing on members of the advertiser's intended audience as well as members not in the target market: the nontarget market. The results of 3 experiments show that unfavorable nontarget market effects are stronger for members of nondistinctive groups (e.g., Caucasian individuals, heterosexual individuals) and favorable target market effects are stronger for members of distinctive groups (e.g., African American individuals, homosexual individuals). The results of Experiment 2 demonstrate that the psychological processes by which target and nontarget market effects occur differ by viewer group: Felt similarity with sources in an advertisement drives target market effects for distinctive viewers, whereas felt targetedness drives target market effects for nondistinctive viewers. Finally, Experiment 3 shows that these consumer feelings of similarity or targetedness are associated with underlying processes of identification and internalization. Theoretical implications regarding the impact of distinctiveness theory in consumer persuasion effects and potential social effects of target marketing are discussed.     

Will They Listen to Me? An Examination of In-Group Gender Bias in Children’s Communication Beliefs

Sex Roles - We assessed developmental and gender differences in children’s beliefs about their peers’ communication styles. We hypothesized that children hold more favorable beliefs...     

Examining the relation between PTSD and insomnia on aggression

Posttraumatic stress disorder (PTSD) symptoms and poor sleep have been identified as potential causals factor in aggression, violence, and impulsive behavior. Given the high cost of aggression to society and public health, identifying modifiable factors related to aggression, such as insomnia, may guide treatment strategies to help decrease aggression. Participants were 143 Veterans seeking treatment for PTSD at a VA outpatient PTSD clinic. Linear and logistic regression analyses were used to examine the relation between PTSD and insomnia on aggression. Results from bivariate analyses indicated that while both PTSD and insomnia severity were associated with higher aggression scores independently, when PTSD and insomnia were examined together, PTSD severity was the only significant predictor of aggression. Interaction effects yielded nonsignificant results suggesting that poor sleep did not moderate the PTSD and aggression relation. Results suggest that addressing PTSD symptoms as a first treatment target may be more important for decreasing risk for aggression than targeting insomnia. More research is needed to understand whether treating PTSD and insomnia reduces aggression in Veterans.     

Do Cross‐Cultural Values Affect Multisource Feedback Dynamics? The Case of High Power Distance and Collectivism in Two Latin American Countries

In this investigation we report results of a study designed to test the effect of cross‐cultural values on multisource feedback (MSF). With the participation of a sample of 501 managers from Venezuela and Colombia, two collectivistic and high power distance countries, results of the study indicate that cultural values distort the evaluations involved in MSF systems. Specifically, unlike reports of studies conducted in individualistic and low power distance environments, we found that (a) peers are the least discrepant source of information, (b) subordinates tend to provide the highest evaluations across feedback sources, and (c) there is an excessive emphasis on people‐oriented behaviors. Results are discussed in light of the conflict between our findings and those in existing literature. The practical implications of MSF in multi‐cultural workplaces are addressed.