The effect of geographic indication in advertising background pictures on product evaluation: The moderating role of familiarity

This study investigates whether geographic indications in the backgrounds of advertising pictures might affect the viewer's evaluation of a product. The findings reveal that participants in the proximal geographic indication evaluated the product more favourably than those in the distal geographic indication when they were exposed to feasibility‐related information. By contrast, participants in the distal geographic indication evaluated the product more favourably than those in the proximal geographic indication when they were exposed to desirability‐related information. However, familiarity with geographic indications eliminated this effect.     

视觉工作记忆中的加工与存储机制:回顾与思考

在视觉工作记忆的研究中,是否可能划分出视觉空间工作记忆和视觉物体工作记忆两个子系统还没有定论.子系统划分成立的基本前提是以特征为存储单位.当前关于存储单位的理论有特征理论、客体理论和双重存储等不同观点,多数视觉信息加工与存储机制的研究支持双重存储说.注意与视觉信息的加工和存储相互影响,因此,加工及存储机制的研究就要在具体的注意水平上进行.     

Infants' reasoning about others' false perceptions

Prior research suggests that children younger than age 3 or 4 do not understand that an agent may be deceived by an object's misleading appearance. The authors asked whether 14.5-month-olds would give evidence in a violation-of-expectation task that they understand that agents may form false perceptions. Infants first watched events in which an agent faced a stuffed skunk and a doll with blue pigtails; the agent consistently reached for the doll, suggesting that she preferred it over the skunk. Next, while the agent was absent, the doll was hidden in a plain box, and the skunk was hidden in a box with a tuft of blue hair protruding from under its lid. Infants expected the agent to be misled by the tuft's resemblance to the doll's hair and to falsely perceive it as belonging to the doll. These and other results indicate that 14.5-month-old infants can already reason about agents' false perceptions.     

The Study of College Students’ Beliefs in China

Pastoral Psychology - The beliefs of college students is an important issue that is followed closely by the Government of China (GOC). In recent years, the GOC increasingly has encouraged the...     

Sequence effects by non-predictive arrow cues

Previous studies have found that attention orienting is influenced by the orienting processes of previous trials in a spatial cueing paradigm. This study mainly investigated whether this sequence effect could happen for a non-predictive arrow cue and whether it was influenced by the cue-target SOAs in previous and current trials. A significant sequence effect was observed for arrow cues even when voluntary control was not required, and it was significantly influenced by the SOAs of previous trials. The present results support the automatic memory check hypothesis and may reflect some temporal characteristics of the memory mechanism in sequential processes. In addition, contrary to the previous findings, we found an overall response facilitation following a catch trial, suggesting that the influence of preceding catch trials may be sensitive to experimental contexts.     

The effect of relational benefits in loyalty programmes: Evidence from Chinese milk formula customer clubs

Although the value of relational benefits has been recognised in customer relationship management, the impact of these benefits on loyalty behaviours is yet to be investigated in the context of loyalty clubs. Little is known why some loyalty programmes outperform others. By using both qualitative and quantitative research approaches, this research developed and estimated a conceptual model that describes the interaction of key relational benefits and their contributions to customer loyalty in a set of milk formula customer clubs in China. Data were collected from 300 Chinese infant milk formula buyers, including both customer club members and nonmembers. This study confirms that the customer‐confidence benefits and identity‐related benefits precede other loyalty rewards and strengthen other loyalty incentives in a loyalty programme. The economic benefits and information‐sharing benefits play a mediating role and contribute directly to customer loyalty. The findings of this research help better understand the mechanism behind loyalty behaviours in customer clubs.     

Do People Use Their Implicit Theories of Creativity as General Theories?

This study examines whether people use the general implicit theories of creativity or not when applying them to themselves and others. On the basis of the actor–observer asymmetry theory, the authors propose that conception of creativity would be differently constructed depending on the targets of attention: general, self, and other. Three studies attempted to examine this hypothesis. In the preliminary study, a measure was developed to assess the characteristics that describe general creativity. In Study 1, exploratory and confirmatory factor analyses found the conceptual factors of general creativity. In Study 2, the common and specific factors of general, self, and others’ creativity concepts were compared through invariance tests. As a result, it was revealed that the invariance test failed, which means that the general conception of creativity may not be applicable to monitor self and others’ creativity in a consistent way. Implications and limitations of this study are discussed at the end of the study.     

比较视阈的中美医学伦理学教学——以武汉大学与芝加哥大学为例

中美两国都很重视医者人文素质的培养, 都重视医学伦理学教学。在与芝加哥大学的交流活动中, 武汉大学积极总结经验, 锐意改革, 取得了若干成果。其值得推广的经验包括:注重医学伦理教育的持续性, 构建长效教育机制;注重医学基础课程的道德教化功能, 形成隐性的医德渗透机制;注重临床医生的参与, 确立理论与实践的融通机制;审视中国传统文化特色与医疗现状, 培育域外教学方法的本土化机制;重视医学伦理学学科建设, 建立生命伦理学与医学伦理学的整合机制。