Effects of degree of interpersonal similarity on physical distance and self-reported attraction: A comparison of uniqueness and reinforcement theory predictions

The apparently divergent similarity-attraction findings of the reinforcement theory and uniqueness theory researchers were investigated by exposing male (N = 45) and female (N = 45) subjects to conditions of slight, moderate, or high similarity relative to one comparison other. Similarity was manipulated by means of a bogus personality and attitude inventory. For the self-report measures, results consistent with reinforcement theory were obtained in that greater self-reported attraction to the partner was linearly related to increased similarity. Additionally, interpersonal distance was curvilinearly related to similarity. This distancing pattern reflected the fact that moderate similarity subjects positioned themselves relatively closer to the other person's chair than the slight or high similarity subjects. The physical distance results support the uniqueness theory notion that high similarity may have some aversive properties. The discrepancy between the physical distance and self-report results is discussed in terms of an implicit causal theory that subjects may have about interpersonal similarity (i.e., greater similarity is good).     

Avoidance of the handicapped: an attributional ambiguity analysis.

We demonstrated a general strategy for detecting motives that people wish to conceal. The strategy consists of having people choose between two alternatives, one of which happens to satisfy the motive. By counterbalancing which one does so, it is possible to distill the motive by examining the pattern of choices that people make. The motive used in the demonstration is the desire we believe most people have to avoid the physically handicapped. Because they do not wish to reveal this desire, we predicted that they would be more likely to act on it if they could appear to choose on some other basis. In two studies we found that people avoided the handicapped more often if the decision to do so was also a decision between two movies and avoidance of the handicapped could masquerade as a movie preference.     

Orthography and familiarity effects in word processing

Both orthographic regularity and visual familiarity have been implicated as contributors to the efficiency of processing visually presented words. Our studies sought to determine which of the internal codes representing words in the nervous system are facilitated by these two variables. To do this, sets of letter strings in which orthography and familiarity were factorially combined were used as the basis for physical, phonetic, semantic, and lexical judgments. The data indicated consistent effects of orthography on the activation of all codes. These effects were seen in same-different matching and in judgments of stimulus orientation, which are based on visual codes; in judgments of pronounceability based on phonetic codes; in judgments of meaningfulness based on semantic codes; and in lexical decisions, which are based on phonetic and semantic codes together. Familiarity, on the other hand, had a clear influence on the activation of semantic codes and to a lesser extent affected phonetic codes. Despite previous positive results found in matching letter strings, however, no influence of familiarity occurred in judgments based on visual codes once evidence for criterion shifting was eliminated. Our negative results included direct tests of facilitation in matching acronyms (e.g., FBI) and in matching both regular and irregular strings familiarized by specific training. It now appears that earlier findings of visual familiarity effects may be attributed to response biases resulting from the activation of higher level codes sensitive to familiarity, and to the use of small sets of training stimuli that allowed subjects to induce orthographic-like rules. The results obtained so far with our methods seem to reconcile an inconsistent literature by showing that speeded decisions based on visual codes are most strongly influenced by rule-governed processing mechanisms sensitive to orthographic structure, whereas decisions based on phonetic and semantic codes are affected about equally by rule-governed mechanisms and by stimulus-specific mechanisms sensitive to familiarity. This conclusion may lead to changes in notions of how effective various kinds of visual training are likely to be at different stages in the acquisition of reading skill.