The Effect of Comparative Advertising on Consumer Perceptions: Similarity or Differentiation?

Purpose  

Comparative advertising is seen as an effective means of conveying the differentiating advantages of a brand. Nevertheless, several studies show that a primary effect of comparative advertising is to lead consumers to associate the advertised brand with the competitor brand identified within the ad: it seems that comparison generates perceived similarity among brands instead of differentiation, per se. In order to clarify the issue, the aim of the research is to investigate the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand.     

Knowing about not remembering: developmental dissociations in lack‐of‐memory monitoring

Children aged 7 and younger encounter great difficulty in assessing whether lack of memory for an event indicates that the event was not experienced. The present research investigated whether this difficulty results from a general inability to evaluate memory absence or from a specific inability to monitor one feature of memory absence that has been examined in previous studies, namely expected memorability. Seven‐, 8‐ and 9‐year‐olds, and adults (N = 72) enacted, imagined and confabulated about bizarre and common actions. Two weeks later, participants were asked to recognize the actions that had been enacted. Even 7‐year‐olds monitored the relative familiarity of rejected distracters (i.e. reported higher confidence for the rejection of novel versus imagined and confabulated distracters). However, only older children and adults exhibited the ability to monitor expected memorability (e.g. reported higher confidence for the rejection of bizarre versus common distracters). These results suggest that young children exhibit specific, rather than general, deficits in monitoring memory absence, and provide an indication of the specific domains in which lack‐of‐memory monitoring improves during childhood.     

Straight to heaven: Rectitude as spatial representation of morality

Abundant literature in cognitive sciences has shown that morality is grounded in bodily experience. Four studies tested the perceptual association between the spatial dimension of straightness and the abstract concept of morality. Study 1 (n = 61) employed an IAT and revealed an association between straight figures and moral related words. Study 2 (n = 83) employed a similar paradigm and further revealed that the effect we found in Study 1 cannot be attributable to the general association between straight figures and positivity. Study 3 (n = 64) revealed that participants showed a stronger preference for straight figures after recalling moral (vs. immoral) deeds. Study 4 (n = 183) showed the specific role of morality, in this sense, as recalling sociable (vs. unsociable) deeds had no significant influence on figure preferences. A small‐scale meta‐analysis confirmed the robustness of our findings. Results are discussed in light of the embodiment theory.     

More to it than meets the eye: how eye movements can elucidate the development of episodic memory

The ability to recognise past events along with the contexts in which they occurred is a hallmark of episodic memory, a critical capacity. Eye movements have been shown to track veridical memory for the associations between events and their contexts (relational binding). Such eye-movement effects emerge several seconds before, or in the absence of, explicit response, and are linked to the integrity and function of the hippocampus. Drawing from research from infancy through late childhood, and by comparing to investigations from typical adults, patient populations, and animal models, it seems increasingly clear that eye movements reflect item–item, item–temporal, and item–spatial associations in developmental populations. We analyse this line of work, identify missing pieces in the literature and outline future avenues of research, in order to help elucidate the development of episodic memory.     

Psychological,endocrine, and neural correlates of attentional bias in subclinical depression

Background: Our knowledge with respect to psychological, endocrine, and neural correlates of attentional bias in individuals with high vulnerability to developing depression – the subclinically depressed, still remains limited. Design: The study used a 2?×?2 mixed design. Methods: Attentional bias toward happy and sad faces in healthy (N?=?26) and subclinically depressed individuals (N?=?22) was assessed via a neuroimaging dot-probe attention task. Participants also completed trait and state psychological measures and provided saliva samples for cortisol analysis. Results: The subclinical group showed attentional bias toward happy faces; past use of problem-focused coping strategies when dealing with a personally relevant stressor as well as state levels of anxiety, together, contributed to this bias. In the control group, the happy attentional bias was positively correlated with activity in the right caudate. In the subclinical group, the bias was negatively associated with the left fusiform gyrus and positively with the left inferior parietal lobule and bilateral putamen. We observed group differences in association between cortisol levels during the task and neural activity during happy attentional bias processing within the key regions involved in attention. Conclusions: The attentional bias toward happy faces may reflect an active coping attempt by the subclinical participants.     

When the bullied peer is native-born vs. immigrant: A mixed-method study with a sample of native-born and immigrant adolescents

An increasing number of immigrant students attend Italian schools, with the possibility of being involved in bullying episodes. A few studies have investigated this phenomenon, providing some evidence that immigrant students may face an increased risk of being bullied compared to native-born students. The present study adopted a mixed-method design, which may better detect the dynamics of bullying towards immigrant peers. Participants were 692 native-born and immigrant students (20.5% with immigrant background; 54.8% females) who filled in self-report measures about their bullying experiences, popularity, acceptance of diversity at school, and prejudice. Thirty-five pupils (54% with immigrant background) were also interviewed. Two hypothetical bullying scenarios were presented: one depicting a native-born victim and one depicting an immigrant victim. After each scenario, adolescents were encouraged to reason about the motives for bullying. Quantitative data showed that general bullying was associated with perceived popularity status among peers, while racial bullying was associated with prejudice but not peer status. The relevance of anti-immigrant prejudices in driving racial bullying emerged also from adolescents’ interviews. The qualitative data indicated that among the reasons for bullying, adolescents mentioned a desire for dominance and popularity, in particular when the victim was non-immigrant. Findings suggest that, in addition to individual and peer group-related risk factors, prejudice also needs to be addressed in anti-bullying interventions aimed to counteract racial bullying.     

Do Feelings of Loneliness Mediate the Relationship between Sociocognitive Understanding and Depressive Symptoms During Late Childhood and Early Adolescence?

An interesting association between sociocognitive understanding and depression has been documented in clinical populations, with high levels of depression apparently related to theory-of-mind deficits. Yet no research has so far investigated this relationship among typically developing preadolescents. Therefore, the authors' main aim was to extend previous findings to the general population and to a younger age group. A secondary aim was to explore the role of feelings of loneliness referring to the previous link. A sociocognitive understanding task followed by self-report questionnaires on depressive symptoms and perceived loneliness were administered to a sample of 326 students attending primary and middle schools. Mediation analyses revealed that feelings of loneliness mediated the effect of sociocognitive understanding on depressive symptoms, but only among girls. In boys, depressive symptoms were directly linked to sociocognitive skills. In girls, on the contrary, the relationship between sociocognitive skills and depressive symptoms was significantly mediated by feelings of loneliness. Theoretical and practical implications of these findings are discussed.     

Integrating Dimensional and Discrete Theories of Emotions: A New Set of Anger- and Fear-Eliciting Stimuli for Children

The selection of appropriate stimuli for inducing specific emotional states has become one of the most challenging topics in psychological research. In the literature there is a lack of affective picture database specifically suited to investigate emotional response in children. Here the authors present the methodology that led us to create a new database (called Anger- and Fear-Eliciting Stimuli for Children) of affective stimuli inducing experiences of 3 target emotions (neutral, anger, and fear) to use in experimental session involving children. A total of 84 children were asked to (a) indicate the perceived emotion and its intensity and (b) rate the three affective dimensions of the Self-Assessment Manikin (SAM). Based on concordance between labeled and expected target emotion, the authors decided to select 15 stimuli to be included in Multivariate modeling techniques were applied to evaluate the association between expected target emotion and SAM ratings. The authors found that the hit rate for the neutral pictures was good (greater than 81%), for fear-eliciting pictures it was greater than 64%, and for anger-eliciting pictures it was moderate (between 45% and 56%). The study results reveal also an age effect only in the arousal scale. However, the authors did not find significant gender-related differences in SAM ratings.     

Processes underlying developmental reversals in false-memory formation: comment on Brainerd, Reyna, and Ceci (2008)

C. J. Brainerd, V. F. Reyna, and S. J. Ceci (2008) reviewed compelling evidence of developmental reversals in false-memory formation (i.e., younger children exhibit lower false-memory rates than do older children and adults) and proposed that this phenomenon depends on the development of gist processing (i.e., the ability to identify and process the semantic theme of word lists, events, etc.). A full understanding of development reversals, however, cannot be achieved without further characterizing the role played by complementary or opposing processes. Suggestions for future research are made from this perspective.     

The six dimensions of parenting and adolescent psychological adjustment: The mediating role of psychological needs

In accordance with the Self‐determination Theory (SDT), six dimensions of parenting (autonomy support vs. psychological control, structure vs. chaos, warmth vs. rejection) could be defined in their relation to adolescents’ adjustment. However, the mechanisms of these relations need to be further deepened. In accordance with SDT, the aims of this study were: (1) to examine the relationships between the six dimensions of parenting and the three psychological basic needs; (2) to examine the mediation role of basic psychological needs in the relation between parental practices, and positive and negative outcomes in a sample of Italian adolescents. In a sample of 342 adolescents, results suggest that supportive parenting practice (autonomy support, structure, and warmth) promotes need fulfillment and adjustment, while thwarting parenting practice (psychological control, chaos, and rejection) reduces need fulfillment and adjustment. Furthermore, the three psychological basic needs (autonomy, competence and relatedness) mediate the relations between parenting and adolescents’ adjustment. These findings highlight the role of parenting in adolescents’ adjustment and in line with SDT provide evidence of the dynamic between parenting, psychological needs and adjustment.