Eliciting salient beliefs in research on the theory of planned behaviour: The effect of question wording

The authors of the theory of reasoned action (TRA) and its extension, the theory of planned behaviour (TPB) recommend that researchers who use these theories to investigate the determinants of a given behaviour should first conduct an elicitation study to identify the modal salient beliefs in the target population. In spite of the importance accorded to salient beliefs by the TRA/TPB, the elicitation stage has received little research attention. This paper reports a detailed analysis of beliefs about “being more physically active in the next 12 months.” A general population sample of 213 adults completed a questionnaire while attending a research centre for a series of tests. The findings showed that the beliefs that were elicited by questions designed to prompt affective outcomes (like or enjoy, dislike or hate) differed systematically from those that were elicited by the traditional questions designed to prompt instrumental out-comes (advantages and disadvantages). Whether this resulted in different final sets of modal salient beliefs was found to depend on the particular decision rule that was employed. An alternative decision rule is proposed, based on maximizing the degree of overlap between the modal set and the full set of salient beliefs generated by the sample. The index of overlap can be used to gauge the adequacy of using a modal set of a given size to represent the salient beliefs of the whole sample. In the current dataset, the optimal modal set for “advantages and disadvantages” was associated with only 26 percent overlap with the salient beliefs of the whole sample, which was judged to be insufficient. In such cases, a better strategy may be to ask participants to generate and rate their own beliefs.     

MY BEST LEARNING EXPERIENCE WAS …

These selections are responses from recent enrollees of one Employability Development Team of the Concentrated Employment Program to the question: “What is your best or most important learning experience, and under what circumstances did it come about?” The words are theirs, the format is the writer's.     

Moral Individualism and Relationalism: a Narrative-Style Philosophical Challenge

Morally unequal treatment of different nonhuman species, like pigs and dogs, can seem troublingly inconsistent. A position Todd May calls moral individualism and relationalism appears to justify the moral discomfit attending such species-differentiated treatment. Yet some of its basic assumptions are challenged by a philosophical style Roger Scruton called narrative philosophy. Expanding upon Christopher Cordner’s discussion of narrative philosophy, this paper develops a narrative-style philosophical critique of Todd May’s moral individualism and relationalism, especially its reductionist understanding of moral reasons, consistency, and relevance. Such criticism opens up the possibility that the unequal treatment of nonhuman species like pigs and dogs is perfectly consistent and even justified. However, the paper then presents a narrative-style argument that such species-differentiated treatment may be morally inconsistent and unjustified after all.     

Managing Old Age: The Disciplinary Web of Power, Surveillance and Normalization

Health and welfare have emerged as key vehicles used to legitimize and position the identities that older people adopt in contemporary western societies. Both health and welfare contain specific yet continually changing technologies that function to mediate relations between older people and the state. Medico-technical and care management discourses have been presented as adding choice and reducing limitations associated with adult aging. However, they also represent an increase in professional control that can be exerted on lifestyles in older age and thus, the wider social meanings associated with that part of the lifecourse. This article presents a theoretical analysis based on a critical reading of the work of Michel Foucault; identifies the interrelationship between managers and older people in terms of power, surveillance and normalization; and highlights how and why older people remain the subjects of legitimizing professional gazes.