Celtic marketing: Assessing the authenticity of a never ending story

Many consumers around the world are familiar with Celtic‐related themes having been exposed to them in their consumption practices. Identifying who the Celts were is relatively straightforward as, despite having no language, they have left their impression on the landscape and in artefacts. In this paper, we ask whether there is such a thing as a Celtic Feeling that consumers identify with and marketers can utilize. The authenticity of Celtic Marketing Practice is assessed using indexical and iconic cues, and the pursuit of personal goals as a framework applied to three case studies—Guinness, the Irish Pub Company and the Orkadian jewellery industry. Findings suggest an authenticity to Celtic Marketing in terms of brand positioning and, to a lesser extent, marketing management philosophy. Links are made to place marketing, storytelling and experiential marketing. Copyright © 2013 John Wiley & Sons, Ltd.     

Associative recognition and the list strength paradigm

When a subset of list items is strengthened, the discriminability of the nonstrengthened items is unaffected. This regularity has been dubbed the null list strength effect (LSE), and despite its many replications in item recognition, little research has investigated whether an LSE occurs in associative recognition. We conducted two experiments in which a set of pairs were studied once and a set of interference pairs were studied either once (pure-weak-list condition) or four times (mixed-list condition). Equivalent levels of performance for the nonstrengthened pairs were observed in both the pure-weak and mixed conditions using both yes–no and two-alternative forced choice testing. Additionally, equivalent false alarm rates were observed between rearranged pairs composed of weak and strong items. Both sets of results were found to be consistent with a matrix model that has no overlap among its item representations.     

Can we trust the phenomenological interview? Metaphysical,epistemological, and methodological objections

Phenomenology and the Cognitive Sciences - The paper defends the position that phenomenological interviews can provide a rich source of knowledge and that they are in no principled way less...     

Extending the Common Sense Model to Explore the Impact of the Fear of COVID-19 on Quality of Life in an International Inflammatory Bowel Disease Cohort

The aim of this cross-sectional study was to use an extended common sense model (CSM) to evaluate the impact of fear of COVID-19 on quality of life (QoL) in an international inflammatory bowel disease cohort. An online study involving 319 adults (75% female, mean (SD) 14.06 (15.57) years of symptoms) completed the Gastrointestinal Symptom Rating Scale, Brief Illness Perceptions Questionnaire, Fear of Contracting COVID-19 Scale, Brief-COPE, Depression, Anxiety and Stress Scale, and the EUROHIS-QOL. The extended CSM had an excellent fit (χ² (9)?=?17.06, p?=?.05, χ²/N?=?1.90, RMSEA?=?0.05, SRMR?=?0.04, CFI?=?.99, TLI?=?.97, GFI?=?0.99), indicating the influence of gastrointestinal symptoms on QoL was mediated by illness perceptions, fear of COVID-19, adaptive and maladaptive coping, and psychological distress. Interventions targeting the fear of COVID-19 in the context of an individual’s perceptions will likely enhance QoL during the pandemic.

     

Nationality, Distributive Justice and the Use of Force

To whom do we owe obligations of distributive justice? In the last decade a number of distinguished political theorists — such as David Miller and Yael Tamir — have defended a nationalist account of our distributive obligations. This paper examines their account of distributive justice. In particular, it analyses their contention (a) that individuals owe special obligations to fellow-nationals, (b) that these obligations are obligations of distributive justice and (c) that these obligations are enforceable. Miller and Tamir's justifications, I argue, do not support these claims. Moreover, I argue, (a) and (c) should only be accepted in a greatly qualified form and (b) should be rejected altogether. The paper thus concludes that the nationalists' preferred account of distributive justice is untenable.