Although differences in consumption patterns across countries are often inferred to be the result of different cultural values and religious orientations, they raise issues of validity because of the many country‐specific factors that may affect behavior. Furthermore, the effects of religiosity are confounded with those of variables that are associated with religiosity such as age. This paper examines the effects of religiosity on well‐being and changes in consumer preferences of 645 adults age 50 and older living in different regions of Malaysia who were surveyed via personal interviews. The results confirm the positive effects of religiosity on well‐being but show differences across the three main ethnic subcultures of Malaysia (Malays, Indians, and Chinese), and they provide little support for the hypotheses that the consistency of consumer brand and store preferences is influenced by religious values. It is suggested that the relationship between religiosity and consumer behaviors warrants additional research, focusing also on variables that relate to religiosity, method of analysis, and on mechanisms that link religiosity to consumer behaviors.
This study explores whether and how gratifications and psychological traits impact people's Facebook use. First, a factor analysis of an online survey (N= 437) outlined a unique set of gratifications obtained from the use of Facebook. Six aspects of gratifications (i.e., social surveillance, entertainment, recognition, emotional support, network extension, and maintenance) were identified. Results from regression analyses showed that psychological traits (i.e., collective self-esteem, online emotional openness, and traitlike communication apprehension) were strong predictors of most Facebook gratifications. Additionally, gratifications and, to a lesser extent, psychological traits significantly predicted Facebook usage, both in perceived importance and different indicators in the level of Facebook use. 相似文献
Target probability has a well-known effect on detection times: Targets that occur with lower probability are detected more slowly than their higher-probability counterparts. A long-standing issue of interest is what causes this effect. In the two experiments of this study, we examined the possibility that the target probability effect has an attentional locus. We report two key findings that are consistent with this hypothesis. First, we observed a magnification of the effect when the attentional resources available for target detection were limited. Second, we also observed the complementary pattern: an attenuation of the effect when more attentional resources were available for detection. We propose that the target probability effect is caused by an asymmetry in the attentional demands made by targets that occur with different probabilities, with low-probability targets being more attentionally demanding than high-probability ones. 相似文献
Judging an object’s value based on relevant cues can be challenging. We propose a simple method to improve judgment accuracy: Instead of estimating a value after seeing all available cues simultaneously, individuals view cues sequentially, one after another, making and adjusting their estimate at each step. The sequential procedure may alleviate computational difficulties in cue integration, leading to higher judgment accuracy. We tested this hypothesis in two real-world tasks in which participants judged either the price of diamonds or the fuel economy of cars. Two studies with professional jewelers and car salespeople show that most participants indeed judged more accurately with a sequential than with a simultaneous procedure. Another two studies with college students further support this finding and show additionally that the sequential procedure could raise the judgment accuracy of inexperienced students to the same level as that of professionals judging with the simultaneous procedure.