Identifying the Creative Act in Advertising: A Study on Naïve People's Awareness of Restructuring

This study investigates whether laypersons can distinguish between creative and non-creative artifacts, identify when creativity emerges, and be aware of the merit to be attributed to those who conceive a creative idea. Study 1 analyzed a creative and a non-creative version of two advertisements. In the creative version, there was an ideational process of advertising drafts where the first meaning changed, whereas in the non-creative version the original meaning did not change. Forty undergraduates were asked to judge beauty and originality of each draft and the contribution that graphics managers gave to the outcome. Non-creative changes did not affect beauty and originality ratings, whereas creative modifications increased originality, but not beauty score. Merit was attributed to the graphics manager who transformed the original meaning. In Study 2, one hundred twenty-eight participants evaluated four combinations of textual (creative/noncreative) and iconic (creative/non-creative) elements which were added to the advertisements. Again, the creative, but not the non-creative, contribution to drafts was acknowledged regarding originality by participants. Findings suggest that people can recognize the presence of creativity when it develops and the restructuring mechanism that supports it.     

Can the Media Help Women Be Better at Math? Stereotype Threat,Selective Exposure,Media Effects,and Women's Math Performance

This study examines women's media selections when under the gender–math stereotype threat and the subsequent media effects on their math performance through the lens of the Selective Exposure Self‐ and Affect‐Management (SESAM) model, mood management theory, and social comparison theory. Female college students were randomly assigned to the stereotype threat condition or the control condition; then, they selectively browsed magazine pages showing female role models in stereotypical domains (beauty or family) and counterstereotypical domains (career or science) before taking the math test. The results show that women spent more time on career magazines when under threat, and this selective exposure's effect on their math performance was moderated by their assimilation to the role models.     

Does interview anxiety predict job performance and does it influence the predictive validity of interviews?

Interview anxiety is negatively related to interview performance; however, its relation to job performance is unknown. It could correlate negatively with job performance, and it could moderate the interview performance–job performance relation. In a sample of applicants for Residence Assistant positions, interview anxiety had near‐zero correlations with job performance, rated by supervisors and supervisees. It moderated the relation between interview performance and supervisor‐rated facilitating peer and team performance, such that interview performance did not predict this job performance component for anxious applicants. The moderation was not found for supervisor‐rated task proficiency, or for supervisee ratings of either job performance component, suggesting that the impact of interview anxiety depends on rater source and which job performance component is rated.     

Can We Identify with a Nation Low in Morality? The Heavy Weight of (Im)Morality in International Comparison

Research has shown that the perceived morality of the ingroup is a primary source of group pride and ingroup identification. The present research examined whether this is true even when a group has a poor reputation for morality in terms of dishonesty and corruption, such as in the case of Italians. To address this issue, two studies analyzed the role of the three fundamental dimensions of social judgment—morality, competence, and sociability—in predicting Italians’ identification with their nation when the salience of social comparison and the status of the comparison outgroup were varied. Findings showed that perceived morality predicted ingroup identification when participants did not engage in social comparison. Under salient social comparison, individuals based group identification on other dimensions: Perceived sociability was the main predictor of identification when respondents compared with a higher status outgroup (Germans; Study 1; N = 109), whereas perceived competence was the main predictor of identification when participants compared with a lower status outgroup (Romanians; Study 2; N = 121). Overall, findings showed compensation processes in social identification: When social comparison is salient, members of a low morality group base identification on the dimension which allows positive differentiation from the outgroup.