Anthropomorphizing brands: The role of attributed brand traits in interactive CSR communication and consumer online endorsements

Consumers tend to relate to brands in similar ways as they relate to individuals and groups. However, relatively little is known about the attribution of human traits to brands in online contexts. The current research focused on the role of attributed brand traits in interactive corporate social responsibility (CSR) communication and positive electronic word‐of‐mouth intentions. Results of an online survey (N = 174) revealed that higher levels of perceived interactivity were associated with stronger attributions of morality, sociability, and competence traits to brands. Yet only attributed brand morality was associated with consumers' willingness to endorse the brand and its CSR message on social networking sites. These findings underline the importance of brands' openness to dialogue regarding the promotion of CSR activities. Furthermore, these findings suggest that consumers are most likely to feel that brands can represent their identity when brand morality is considered to be high.     

Reflective practice and work-based research: a description of micro- and macro-reflective cycles

The role and importance of reflective practice have been thoroughly documented and its benefits are well established. When coupled with research in a higher education context, a similar importance for reflection can be extended to professional development, leadership, and work-based learning. However, the relation of reflective practice to work-based research, specifically when defined as an element of methodology in higher degree research awards, has yet to be fully examined. In this paper, we explore the basic principles of reflective practice as they relate to work-based learning and highlight the interfaces or ‘bridges’ between reflective cycles, showing their centrality to work-based research. As an example of how these principles might be applied, we also introduce the role of each micro- and macro-reflective cycle in the Professional Studies program at University of Southern Queensland, a relatively new academic approach which utilises both work-based learning and work-based research.     

Teaching in contexts: Designing a competency‐based religious studies program

Over the last decade, the discipline of religious studies has promoted religious literacy as both an invaluable contribution to curriculum and an indispensable social good. While much has been written on the importance of the study of religion for the development of religious literacy, little attention has been given to the identification of the disciplinary skills and content knowledge (or what we refer to as religious studies competencies) a student develops through extended study of religion. In this essay, we present an example of how to integrate a religious studies competency‐based model into program design and implementation. We argue that the transition to a competency‐based religious studies program has two potential benefits. First, competency program design provides an opportunity to redesign and update religious studies programs in a more responsible manner that aligns with our students, institution, discipline, and profession. Second, competency program design facilitates the conditions where we can better avoid duplicating the much criticized world religions paradigm.     

The piloting of a brief relational psychodynamic protocol (psychodynamic addiction model) for problem gambling and other compulsive addictions: A retrospective analysis

The paper describes a treatment pilot for gambling and compulsive addiction within an NHS problem gambling clinic. The pilot study used a brief relational psychodynamic treatment protocol specifically designed to meet the needs of a group of patients who had not responded to CBT and who had other addictions or co‐morbidities. Seventy‐two (n = 72) patients were offered 12 sessions of therapy by four psychodynamic counsellors. Results were assessed using scores from a pre‐ and post‐treatment patient health questionnaire, the generalised anxiety disorder—7 (GAD‐7) and the Problem Gambling Severity Index (PGSI). Weekly feedback and supervision from counsellors and patients were used to assess the treatment model. The results highlighted that the psychodynamic addiction model was associated with reduced depression (Mean = 14.9; SD: 6.7), anxiety (Mean = 11.5; SD: 5.9), and gambling severity (p < .001), suggesting that a relational psychodynamic treatment is needed for complex patients with compulsive addiction, where CBT had not been successful. These results also highlight the importance of the therapeutic relationship as a critical factor in the treatment of patients with compulsive addiction problems.     

Item Parameter Drift in Context Questionnaires from International Large-Scale Assessments

The purpose of the current study was to examine the impact of item parameter drift (IPD) occurring in context questionnaires from an international large-scale assessment and determine the most appropriate way to address IPD. Focusing on the context of psychometric and educational research where scores from context questionnaires composed of polytomous items were employed for the classification of examinees, the current research investigated the impacts of IPD on the estimation of questionnaire scores and classification accuracy with five manipulated factors: the length of a questionnaire, the proportion of items exhibiting IPD, the direction and magnitude of IPD, and three decisions about IPD. The results indicated that the impact of IPD occurring in a short context questionnaire on the accuracy of score estimation and classification of examinees was substantial. The accuracy in classification considerably decreased especially at the lowest and highest categories of a trait. Unlike the recommendation from literature in educational testing, the current study demonstrated that keeping items exhibiting IPD and removing them only for transformation were appropriate when IPD occurred in relatively short context questionnaires. Using 2011 TIMSS data from Iran, an applied example demonstrated the application of provided guidance in making appropriate decisions about IPD.     

Addressing two blind spots of commonly used experimental designs: The Highly‐Repeated Within‐Person approach

Two well documented but still neglected blind spots of often‐used study designs limit a researcher's ability to make inferences about psychological phenomenon. First, typical designs focus on effects of conditions at the group level and are not able to assess the extent to which effects characterize each participant in the study. This blind spot can lead to erroneous (or incomplete) conclusions about the effects of manipulations both for a given participant and at the group level. Second, commonly used research designs often use a limited sample of stimuli, constraining conclusions to the particular stimuli. This blind spot can lead to non‐replication when different stimuli are used. We propose that the Highly‐Repeated Within‐Person (HRWP) approach helps mitigate these limitations. Using a study on the effects of anti‐smoking messages, we illustrate how the HRWP approach helps alert researchers when the conclusions at the group level may not apply to all (or any) participant, quantifies the heterogeneity of effects of manipulations across people, and increases confidence regarding the generalizability of the effects. We discuss how the HRWP approach may help conceptualize issues of replicability in a new light.