How a maximizing orientation affects trade-offs between desirability and feasibility: The role of outcome- versus process-focused decision making

This research examines how maximizers make decisions when they must trade-off between desirability and feasibility attributes. Across four studies, we demonstrate that maximizers tend to prefer choices offering more desirability to those offering more feasibility and respond more favorably to a product's advertising when it highlights desirability more than feasibility attributes. Furthermore, we show that maximizers' focus on outcomes rather than processes drives their preference for desirability, such that changing from an outcome to a process focus can redirect their interest from desirability to feasibility. By contrast, satisficers do not prefer products higher in desirability to those higher in feasibility and are not more receptive to ads highlighting desirability attributes. Furthermore, because satisficers may focus on both the outcome and the process, priming either one is redundant and does not alter their preference for desirability or feasibility.     

在回忆性同一判断中汉字信息提取的研究

继《再认性同一判断中汉字信息的提取》一文之后,我们作了《回忆性同一判断中汉字信息的提取》的研究,进一步研究了在同一性判断中汉字信息的提取问题,旨在比较在回忆与再认条件下人们对汉字信息提取的特点。结果表明,在回忆条件下意同判断的反应时最长,音近其次,形似最短。形似与意同判断,音近与意同判断间反应时差异显著,音近与形似之间不显著。 与前次实验相比。在回忆条件下语音的作用提高了,但形的作用仍然很大,说明字形与字音的编码对提取语义信息都有重要作用。同时,在回忆条件下,特征干扰都大于一般分心物的作用,说明单词的各种特征都影响到汉字信息的提取。