What's in a name?: popular names are less common on frontiers

Voluntary settlement on a frontier may promote values of independence. At present, however, researchers know little about the behavioral consequences of this process. In this study, we examined regional variations in baby naming. Because baby naming is an act of considerable personal and familial significance, it reflects prevalent cultural values. In support of the hypothesized link between frontier settlement and independence, we found that babies receive popular names less frequently in western regions of the United States than in its eastern regions (Study 1). The same pattern holds in Canada (Study 2), with popular names being less frequent in western provinces than in eastern provinces. Moreover, popular names are less frequently given to babies in world regions in which Europeans have settled (e.g., Australia, the United States) than in European countries (Study 3). These findings have implications for cross-generational transmission of cultural values.     

Perceiving an object and its context in different cultures: a cultural look at new look

Abstract - In two studies, a newly devised test (framed-line test) was used to examine the hypothesis that individuals engaging in Asian cultures are more capable of incorporating contextual information and those engaging in North American cultures are more capable of ignoring contextual information. On each trial, participants were presented with a square frame, within which was printed a vertical line. Participants were then shown another square frame of the same or different size and asked to draw a line that was identical to the first line in either absolute length ( absolute task ) or proportion to the height of the surrounding frame ( relative task ). The results supported the hypothesis: Whereas Japanese were more accurate in the relative task, Americans were more accurate in the absolute task. Moreover, when engaging in another culture, individuals tended to show the cognitive characteristic common in the host culture.     

Cultural variation in implicit independence: An extension of Kitayama et al. ()

Previous research shows that European Americans are consistently more independent (or less interdependent) than Japanese when implicit indices are used to assess independence (vs. interdependence). The present work extended this evidence by including a novel implicit association test (IAT), as an index of implicit attitude towards independence and interdependence. Consistent with the previous findings, as compared to Japanese, Americans were significantly higher in multiple indices of implicit independence (vs. interdependence) including personal (vs. social) self‐definition, experience of disengaging (vs. engaging) emotions and personal (vs. social) form of happiness. Furthermore, as compared to Japanese, Americans had a significantly more positive implicit attitude towards independence assessed with the IAT. As also observed in the previous research, explicit measures showed inconsistent cross‐cultural patterns. Lastly, we observed little statistical within‐culture coherence among the implicit measures of independence (vs. interdependence), consistent with a view that the implicit indices capture alternative ways for individuals to achieve the cultural mandate of independence or interdependence.     

Inclusion of additional studies yields different conclusions: Comment on Sedikides, Gaertner, & Vevea (2005), Journal of Personality and Social Psychology

In a Journal of Personality and Social Psychology article, Sedikides, Gaertner and Vevea (2005) presented two meta-analyses that included eight papers to investigate the question of whether people from Eastern cultures self-enhance more for traits that they view to be important compared to those that they view as unimportant. The results supported their hypothesis: Self-enhancement appears to be pancultural. However, this conclusion is severely compromised by six relevant papers that are not included in their meta-analyses. Importantly, all of these six studies contradicted their hypothesis. When complete meta-analyses are conducted which include all of the relevant papers, a very different pattern of results emerges. Eastern and Western cultures do not differ from each other in the pattern of their self-enhancement of independent and interdependent traits. Furthermore, whereas Westerners self-enhanced significantly more for traits that they viewed to be especially important, East Asians did not. Contrary to the Sedikides et al. (2005) suggestion, the existing evidence suggests substantial cross-cultural variation in self-enhancement, with Westerners being far more self-enhancing than Easterners. Reasons for the conflicting pattern of findings across methods and meta-analyses are discussed.     

Spontaneous attention to word content versus emotional tone: differences among three cultures

A Stroop interference task was used to test the hypothesis that people in different cultures are differentially attuned to verbal content vis-à-vis vocal tone in comprehending emotional words. In Study 1, Americans showed greater difficulty ignoring verbal content than ignoring vocal tone (which reveals an attentional bias for verbal content); but Japanese showed greater difficulty ignoring vocal tone than ignoring verbal content (which reveals a bias for vocal tone). In Study 2, Tagalog-English bilinguals in the Philippines showed an attentional bias for vocal tone regardless of the language used, suggesting that the effect is largely cultural rather than linguistic. Implications for culture-and-cognition research are discussed.     

American and Japanese women use different coping strategies during normal pregnancy

In this longitudinal study, pregnant women in Japan and the United States reported on three coping strategies. Two are individually phrased: personal influence over outcomes and acceptance of outcomes. The third, social assurance, is grounded in relationships, noting that close others can influence outcomes. A European American sample rated acceptance highest as a strategy, whereas Japanese women rated social assurance highest. For Americans, acceptance correlated with better pregnancy outcomes (less distress over time, better prenatal care, and less weight gain). For Japanese women, social assurance predicted a more positive maternal relationship. Acceptance correlated with less Time 1 distress in both samples. Surprisingly, personal influence generally did not predict positive outcomes in either sample, perhaps because normal pregnancy is a time-limited event with a positive prognosis. The findings are consistent with the view that well-being is related to individual variables in the United States but also to features of social relationships in Japan.     

Cultural Differences in Visual Search for Geometric Figures

While some studies suggest cultural differences in visual processing, others do not, possibly because the complexity of their tasks draws upon high‐level factors that could obscure such effects. To control for this, we examined cultural differences in visual search for geometric figures, a relatively simple task for which the underlying mechanisms are reasonably well known. We replicated earlier results showing that North Americans had a reliable search asymmetry for line length: Search for long among short lines was faster than vice versa. In contrast, Japanese participants showed no asymmetry. This difference did not appear to be affected by stimulus density. Other kinds of stimuli resulted in other patterns of asymmetry differences, suggesting that these are not due to factors such as analytic/holistic processing but are based instead on the target‐detection process. In particular, our results indicate that at least some cultural differences reflect different ways of processing early‐level features, possibly in response to environmental factors.     

Is perceived emotional support beneficial? Well-being and health in independent and interdependent cultures

Previous studies show there is little or no association between perceived emotional support and well-being in European American culture. The authors hypothesized that this paradoxical absence of any benefit of perceived support is unique to cultural contexts that privilege independence rather than interdependence of the self. Study 1 tested college students and found, as predicted, that among Euro-Americans a positive effect of perceived emotional support on subjective well-being (positive affect) was weak and, moreover, it disappeared entirely once self-esteem was statistically controlled. In contrast, among Asians in Asia (Japanese and Filipinos) perceived emotional support positively predicted subjective well-being even after self-esteem was controlled. Study 2 extended Study 1 by testing both Japanese and American adults in midlife with respect to multiple indicators of well-being and physical health. Overall, the evidence underscores the central significance of culture as a moderator of the effectiveness of perceived emotional support.