Creating Nostalgic Advertising Based on the Reminiscence Bump: Diachronic Relevance and Purchase Intent

Nostalgic advertising uses images relevant to past periods in individuals' lives to market products. The current study examines the reminiscence bump in a new context: reactions to nostalgic advertising. We examine diachronic relevance and its influence on purchase intent using a 3 (time frame: bump advertisements, non‐bump past advertisements, present‐focused advertisements) × 2 (age group: Generation X, late‐stage baby boomers) between‐subject design. Results show that advertisements for a fictional camera brand (i.e., Optimax) that focus on a bump year (i.e., 15–24 years) have more diachronic relevance than advertisements from either a non‐bump past year or present‐focused advertisements. In addition, advertisements focused on bump years elicit greater intent to purchase the advertised product than non‐bump past and present‐focused advertisements. Analyses show that intent to purchase the product is fully mediated by diachronic relevance of the bump‐year advertisement. These effects hold across both age groups.Copyright © 2016 John Wiley & Sons, Ltd.     

Predictors of Living in Precarious Housing Among Immigrants Accessing Housing Support Services

The purpose of this study was to identify factors that explain immigrant housing vulnerability, thereby contributing to the growth of a more substantial knowledge base on the intersection between immigration, housing and homelessness. Administrative data on housing support service recipients (n?=?4168) in Alberta, Canada, were analysed to determine the varied demographic, socio-economic and health-related factors that contribute to living in a precarious housing situation (such as homelessness, couch surfing, staying with friends or family etc.). Logistic regression analysis shows that being an immigrant is a protective factor from living in a precarious housing situation. For the immigrant subsample (n?=?525), logistic regression analysis demonstrates that living in a larger city, having a mental illness and being married were protective factors from living in a precarious housing situation. However, having an addiction and being precariously employed (such as only working part-time, having temporary employment or being unemployed) were risk factors for living in a precarious housing situation. Shared and distinctive vulnerabilities among the immigrant subsample and the full study sample are discussed, along with implications for specific policy and programmes that aim to address the housing needs of immigrants.     

丘处机的三教合一思想

丘处机是金元时期全真教龙门派的创始人,他的道教思想推动了全真教的发展,并通过全真教对中国道教的后期发展产生了重大的影响.融道、儒、释为一炉是全真教一贯的宗旨与特质,而丘处机赋予了"三教合一"以新意.丘处机站在道教立场上对"三教合一"思想的推扬,既丰富了全真教思想,也促进了传统道教的变革.     

澳门和东北地区夫妻沟通模式与婚姻满意度研究

采用问卷调查法对澳门（118对）和东北地区（266对）夫妻进行研究,以检验两地夫妻沟通模式的差异,及其对婚姻满意度的主客体效应。结果发现：澳门夫妻双方回避沟通显著少于东北夫妻;两地夫妻报告的妻子要求/丈夫回避行为多于丈夫要求/妻子回避行为;建设性沟通对两地夫妻婚姻满意度正向预测力最强;要求/回避沟通只对澳门夫妻的婚姻满意度有负向预测力。两地妻子的建设性沟通都能显著正向预测丈夫的婚姻满意度,而只有东北地区丈夫的建设性沟通能正向预测妻子婚姻满意度。     

大学生网络捐助的影响因素:求助者特征的视角

以往关于捐助的心理学研究主要聚焦于现实环境中的捐助行为,以及捐助者自身特点对捐助的影响,网络环境、求助者特征对捐助影响的研究较少。本研究以大学生为被试,比较不同信息发布者情境中,网络与现实中捐助的意愿,并确定求助者的身份特征和求助信息特征对网络捐助的影响。结果发现,在捐助意愿和捐助金额方面,网络渠道高于现实渠道、熟人发布高于陌生人发布;当求助者与捐助者同为大学生时,捐助者对求助者的理性求助信息比情绪性求助信息有更强的捐助意愿和更多捐助金额。以上结果与大学生网络社会支持水平较高、处理网络信息能力较强有关。     

How health motivation moderates the effect of vividness on consumption expectations of indulgent food

The current research examines how the vividness of food depictions affects consumers' consumption expectations of indulgent food items. Through three studies, we found that the level of motivation to be healthy plays a crucial role in determining how vividness impacts their consumption expectations of indulgent food items. Specifically, when consumers are less motivated to be healthy, vividness increases their consumption expectations due to increased attention-driven involvement with the food information. On the other hand, when consumers are motivated to be healthy, vividness is assumed to increase goal conflict, leading to reduced consumption expectations. Importantly, our research also found that the joint effect of vividness and health motivations on consumption expectations is attenuated when the indulgent food items contain healthy ingredients.     

Proposing and testing the contextual gender influence theory: An examination of gender influence types on trust of computer agents

The purpose of this research is to examine gender-based determinants of consumer trust towards computer agents. Employing multiple literatures, we propose a contextual gender influence theory (CGIT) which has direct bearing on trust in online exchange relationships. A set of studies is presented that begin to demonstrate how the effects of gender identity on human-to-computer interaction are not the same for person-to-person interaction. Indeed, employing both gaming and shopping exchange environments, the results reveal that while biological gender identity appears in a person-to-person interaction as concerns trust, psychological gender identity (specifically femininity) and not biological gender identity, influences relationship trust online.     

哲学怀疑论的意义与限度——对当代彻底怀疑论的哲学治疗

当代彻底怀疑论主张关于外部世界的知识是不可能的。回应怀疑论攻击尤为棘手的地方在于,怀疑论挑战看似以悖论的方式出现并且展现为知识理论内部的一个根深蒂固的矛盾。理想的反怀疑论方案不能仅仅拒绝这一怀疑论论证,还必须消解怀疑论者在认知层面塑造的虚假理想型。以J.奥斯汀(John Austin)和B·斯特劳德(Barry Stroud)关于两种认知评价之关系的争论为基础,借助维特根斯坦对于枢纽命题的讨论并结合当代知识论的最新发展,最终可以消解怀疑论者所塑造的虚假理想型并揭示哲学怀疑论的意义与限度。     

Representational specificity of within-category phonetic variation in the long-term mental lexicon

This study examines the potential encoding in long-term memory of subphonemic, within-category variation in voice onset time (VOT) and the degree to which this encoding of subtle variation is mediated by lexical competition. In 4 long-term repetition-priming experiments, magnitude of priming was examined as a function of variation in VOT in words with voiced counterparts (cape-gape) and without (cow-*gow) and words whose counterparts were high frequency (pest-best) or low frequency (pile-bile). The results showed that within-category variation was indeed encoded in memory and could have demonstrable effects on priming. However, there were also robust effects of prototypical representations on priming. Encoding of within-category variation was also affected by the presence of lexical counterparts and by the frequency of counterparts.     

Asian Couples in Negotiation: A Mixed‐Method Observational Study of Cultural Variations Across Five Asian Regions

The purpose of this study was to explore variations in how contemporary couples from five different Asian regions negotiate disagreements. Video recordings of 50 couples (10 each from Japan, Korea, Mainland China, Taiwan, and Hong Kong) discussing unresolved disagreements provided raw data for quantitative and qualitative analyses. First, teams of coders from each region used a common protocol to make quantitative ratings of content themes and interaction patterns for couples from their own region. An interregional panel of investigators then performed in‐depth qualitative reviews for half of these cases, noting cultural differences not only in observed patterns of couple behavior but also in their own perceptions of these patterns. Both quantitative and qualitative analyses revealed clear regional differences on dimensions such as overt negativity, demand‐withdraw interaction, and collaboration. The qualitative results also provided a richer, more nuanced view of other (e.g., gender‐linked) conflict management patterns that the quantitative analyses did not capture. Inconsistencies between qualitative and quantitative data and between the qualitative observations of investigators from different regions were most pronounced for couples from Korea and Japan, whose conflict styles were subtler and less direct than those of couples from the other regions.