Given the prevalence of imagery appeals in today’s marketplace, the current research studies the role of mental imagery in how consumers process and react to advertisements with different numbers of ad claims. Past research has proposed “three” as the magical number of ad claims that maximizes persuasion, with more than three ad claims increasing skepticism and reducing evaluation. In the current research, we replicate this so-called “charm of three” effect, but only when consumers do not engage in mental imagery; when they do, however, we find that the effect is moderated, in that more ad claims beyond three produces more favorable product evaluation. Additionally, we provide evidence that the moderating effect of mental imagery is driven by transportation and skepticism toward the ad claims, with mental imagery increasing transportation and decreasing skepticism when there are more than three ad claims. Our research contributes to a better understanding of the “charm of three” effect, its boundary conditions, and underlying mechanism. 相似文献
Life satisfaction is a key indicator of children’s healthy development. Although the developmental changes of life satisfaction during adolescence have been investigated, the developmental trajectories of life satisfaction and related predictors during childhood remain unclear. Thus, the current study aimed to identify the developmental trajectories of life satisfaction covering the period from middle to late childhood as well as to examine the predictive roles of environmental factors (i.e., family dysfunction and basic psychological needs satisfaction at school), personality factors (i.e., neuroticism and extraversion), and their interactions in these developmental trajectories. An accelerated longitudinal design was used with Chinese elementary school students (N?=?1069, 45.8% girls, Mage?=?9.43, SD?=?0.95) of 3 cohorts (grade 3, grade 4, and grade 5) on 4 occasions at 6-month intervals. Growth mixture modeling analyses revealed three distinct trajectories of life satisfaction: “High-Stable” (88.8%), “High-Decreasing” (6.8%), and “Low-Increasing” (4.4%). Multivariate logistic regression analyses revealed that family dysfunction and neuroticism served as risk factors for adverse developmental trajectories of life satisfaction; whereas basic psychological needs satisfaction at school served as a protective factor. Furthermore, the interaction between family dysfunction and extraversion suggested that higher levels of extraversion buffered children against the negative effect of family dysfunction on the development of life satisfaction. The identification of three heterogeneous trajectory groups of children’s life satisfaction and key personality and environmental predictors associated with the trajectories suggests that specific interventions need to be tailored to the unique characteristics of the relevant trajectory groups.
In the family‐based prevention science literature, family functioning, defined as positive parenting, parental involvement, family cohesion, family communication, parental monitoring of peers, and parent–adolescent communication, has been shown to ameliorate HIV risk behaviors in Hispanic youth. However, the majority of studies have relied solely on parent or adolescent reports and we know very little about parent–adolescent family functioning discrepancies. Therefore, the purpose of this study was to examine whether and to what extent parent–adolescent discrepancies in family functioning increased the risk of HIV risk behaviors, including substance use and sexual risk behaviors, and whether these associations vary as a function of acculturation and youth gender. A total of 746 Hispanic 8th grade youth and their primary caregivers were included in the study. Structural equation modeling findings indicate that parent–adolescent family functioning discrepancies are associated with an increased risk of Hispanic adolescent HIV risk behaviors, including lifetime and past 90‐day alcohol and illicit drug use, and early sex initiation. In addition, study findings indicate that results vary by acculturation and youth gender. Findings are discussed in the context of existing family‐based research and practice in preventing and reducing HIV risk behaviors among Hispanic youth and their families. 相似文献