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- Extrapolating from prior research that describes the persuasive effects of gain‐ versus loss‐framed messages via the heuristic‐systematic model (HSM), the current study incorporated two advertising‐related factors – evidence type (informational vs. exemplar) and product involvement – and examined their influence on message‐framing effects in advertisements for commonplace consumer products. A significant interaction in Experiment 1 indicated that loss‐framed messages were persuasive in a higher‐involvement context only when coupled with informational evidence, which enhanced systematic processing among participants and thereby elicited the framing effect. No interaction effects occurred in the lower‐involvement context of Experiment 2, in which the hypothesized thought‐processing patterns did not evince. Consistent with recent theoretical advancements, these results indicate that message‐framing effects can be attenuated when both systematic and heuristic processing occur simultaneously. Practical implications are discussed.
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以<中学生体育自主学习量表>为工具,对华东地区中学生体育自主学习的现状进行凋查研究,结果表明:(1)城市中学生体育学习自主性低于农村中学生.(2)男生体育学习自主性高于女生.(3)初中学生体育学习自主性高于高中学生.4)所有中学生的体育学习动机维度都不存在显著性差异.在对调查结果进行分析的基础上,提出培养中学生体育自主学习能力的建议. 相似文献
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Katharina Chudzikowski Barbara Demel Wolfgang Mayrhofer Jon P. Briscoe Julie Unite Biljana Bogi?evi? Miliki? Douglas T. Hall Mireia Las Heras Yan Shen Jelena Zikic 《Journal of Occupational & Organizational Psychology》2009,82(4):825-849
This empirical paper investigates how individuals conceptualize causes of career transitions, focusing on the three European countries of Austria, Serbia, and Spain in comparison to the USA and China. Collectively, these countries represent four separate cultural regions according to Schwartz. Semi‐structured interviews were conducted with members of three occupational groups: business people, nurses, and blue‐collar workers. Analysis of the data generates greater insight about the existence of both region‐specific patterns as well as potentially universalistic tendencies regarding perceived causes of career transitions. Perceptions of internal (to the person) drivers of career transitions as activating forces are evident in all five countries. The overall results support contemporary notions of occupational careers that are highly individualized, a characterization strongly emphasized in the current career literature. In the European culture clusters, causes of career transitions are attributed internally and externally. China, representing the Confucian cultural region, stresses external causes for career transitions. By contrast, in the USA only internal attributions of causes are reported. 相似文献
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《管子.内业》蕴涵有重要的哲学思想,在继承前人成果的基础上,丰富和发展了道的思想和内涵,体现为使道的思想具有形象化的特征。具体为:首先,道之气化:生生不息、大化流行。其次,道之体悟:存于心、践于行。最后,道之秩序:和谐生福。 相似文献
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