Resolving conflict: A response to Martin and Cheng (2006)

Martin and Cheng (2006) report the results of an experiment aimed at disentangling the effects of association strength from those of competition on performance on a verb generation task. Their experiment is situated at the center of a putative debate regarding the function of the left inferior frontal gyrus in language processing (see, e.g., Wagner, Paré-Blagoev, Clark, & Poldrack, 2001). Following in this tradition, Martin and Cheng purport to contrast two processes—selection between competing representations and controlled retrieval of weak associates—that we argue can be reduced to the same mechanism. We contend that the distinction between competition and association strength is a false dichotomy, and we attempt to recast this discussion within a Bayesian framework in an attempt to guide research in this area in a more fruitful direction.     

A typology of motor vehicle consumers using motives for leasing versus financing

• Previous consumer research suggests that individuals who finance high‐cost items tend to differ from those who lease the same items. Some differences are economic, such as income and wealth, while other dissimilarities involve non‐economic issues such as personal preferences. We employ non‐hierarchical cluster analysis to create consumer segments of motor vehicle lessees and financers based on motives for leasing versus financing and demographics. Five segments were uncovered. Lessees predominate in two categories: budget gourmets and automotive hedonists. Another two categories, utility seekers and basic transportation seekers, are mainly comprised of financers. The final group, mature luxury seekers, consists of a roughly equal mix of lessees and financers. Differences between the segments are addressed here, along with a discussion of findings and implications.

Copyright © 2006 John Wiley & Sons, Ltd.     

Further exploration of the Vedic Personality Inventory: validity, reliability and generalizability

The purpose of this study was to explore the validity, reliability, and generalizability of the Vedic Personality Inventory which consists of constructs derived from the Vedic literature of India. There were 57 participants (20 men, 37 women). The mean age was 44.3 yr. (SD= 15.1). The sample was predominantly older, well-educated women who volunteered to participate as respondees to invitations to participate posted in supermarkets, churches, colleges, and on the internet. Analysis yielded statistically significant correlations for scores on the Vedic Personality Inventory and on the Daily Spiritual Experiences Scale and the Brief Symptom Inventory, each of which measures domains of interest addressed by the first inventory.     

Associative activation of stimulus representations restores lost salience: implications for perceptual learning

In 3 experiments, rats received preexposure to presentations of a compound flavor BX. The effective salience of B was then tested by assessing its ability to interfere with the aversion controlled by another flavor or the tendency to drink a saline solution after the induction of a salt need. It was found that the effective salience of B was maintained when during preexposure, presentations of BX alternated with presentations of X alone. This was true both when BX was presented as a simultaneous compound (Experiment 1) and as a serial compound (X-->B; Experiments 2 and 3); salience was not maintained when the serial compound took the form B-->X (Experiments 2 and 3a). It was argued that the salience of B declines during preexposure but is restored when presentations of X are able to activate the representation of B by way of the associative X-B link.     

Anterior medial temporal lobe activation during encoding of words: FMRI methods to optimize sensitivity

The existence of a rostrocaudal gradient of medial temporal lobe (MTL) activation during memory encoding has historically received support from positron emission tomography studies, but less so from functional MRI (FMRI) studies. More recently, FMRI studies have demonstrated that characteristics of the stimuli can affect the location of activation seen in the MTL when those stimuli are encoded. The current study tested the hypothesis that MTL activation during memory encoding is related to the modality of stimulus presentation. Subjects encoded auditorily or visually presented words in an FMRI novelty paradigm. Imaging and analysis parameters were optimized to minimize susceptibility artifact in the anterior MTL. Greater activation was observed in the anterior than posterior MTL for both modalities of stimulus presentation. The results indicate that anterior MTL activation occurred during encoding, independent of stimulus modality and provide support for the hypothesis that verbal-semantic memory processing occurs in anterior MTL. The authors suggest that technical factors are critical for observing the rostrocaudal gradient in MTL memory activation.