Reconsidering Advertising Literacy as a Defense Against Advertising Effects

It is widely assumed that advertising literacy makes children less susceptible to advertising effects. However, empirical research does not provide convincing evidence for this view. In this article, we explain why advertising literacy as it is currently defined (i.e., conceptual knowledge of advertising) is not effective in reducing children's advertising susceptibility. Specifically, based on recent insights on children's advertising processing, we argue that due to the affect-based nature of contemporary advertising, children primarily process advertising under conditions of low elaboration and, consequently, are unlikely to use their advertising knowledge as a critical defense. Moreover, literature on cognitive development suggests that children's ability to use advertising knowledge as a defense will be further limited by their immature executive functioning and emotion regulation abilities. Therefore, we argue that the current conceptualization of advertising literacy needs to be extended with two dimensions: advertising literacy performance, which takes into account the actual use of conceptual advertising knowledge, and attitudinal advertising literacy, which includes low-effort, attitudinal mechanisms that can function as a defense under conditions of low elaboration. We conclude our article with specific directions for future research and implications for the ongoing societal and political debate about children and advertising.     

On the Ethics of Facial Transplantation Research

Transplantation continues to push the frontiers of medicine into domains that summon forth troublesome ethical questions. Looming on the frontier today is human facial transplantation. We develop criteria that, we maintain, must be satisfied in order to ethically undertake this as-yet-untried transplant procedure. We draw on the criteria advanced by Dr. Francis Moore in the late 1980s for introducing innovative procedures in transplant surgery. In addition to these we also insist that human face transplantation must meet all the ethical requirements usually applied to health care research. We summarize the achievements of transplant surgery to date, focusing in particular on the safety and efficacy of immunosuppressive medications. We also emphasize the importance of risk/benefit assessments that take into account the physical, aesthetic, psychological, and social dimensions of facial disfiguration, reconstruction, and transplantation. Finally, we maintain that the time has come to move facial transplantation research into the clinical phase.     

Changing brains, changing perspectives: the neurocognitive development of reciprocity

Adolescence is characterized by the emergence of advanced forms of social perspective taking and significant changes in social behavior. Yet little is known about how changes in social cognition are related to changes in brain function during adolescence. In this study, we investigated the neural correlates of social behavior during three phases of adolescence, carrying out functional magnetic resonance imaging of participants' brains while they were Player 2 in the Trust Game. We found that with age, adolescents were increasingly sensitive to the perspective of the other player, as indicated by their reciprocal behavior. These advanced forms of social perspective-taking behavior were associated with increased involvement of the left temporo-parietal junction and the right dorsolateral prefrontal cortex. In contrast, young adolescents showed more activity in the anterior medial prefrontal cortex, a region previously associated with self-oriented processing and mentalizing. These findings suggest that the asynchronous development of these neural systems may underlie the shift from thinking about self to thinking about the other.     

Women’s Perceptions and Use of “Anti-Aging” Products

Recent advances in the cosmetics industry have accelerated the availability of products marketed as “anti-aging.” Our research goals were to identify the factors that predict women’s purchase of these products, and to gain insight into women’s perceptions of the anti-aging market. Three hundred and four Canadian women were surveyed about their use of anti-aging products, body satisfaction, aging anxiety, appearance importance, sociocultural pressures and self-esteem, as well as open-ended responses about their perceptions of anti-aging products. Greater aging anxiety and higher importance of appearance were related to greater likelihood of purchasing anti-aging products. Women also described an interesting paradox whereby they report using these products while remaining critical of media messages and embracing the idea of natural aging.     

Attention to self-referential stimuli: can I ignore my own face?

Auto-referential materials (i.e., the own name) have been described as particularly prone to capture attention. Some recent studies have questioned this view and shown that these own name effects are temporary and appear only in specific conditions: when enough resources are available (Harris, C. R., & Pashler, H. (2004). Attention and the processing of emotional words and names: Not so special after all. Psychological Science, 15, 171-178) or when the own name is presented within the focus of attention if it is a task-irrelevant stimulus (Gronau, N., Cohen, A., & Ben-Shakhar, G. (2003). Dissociations of personally significant and task-relevant distractors inside and outside the focus of attention: A combined behavioral and psychophysiological study. Journal of Experimental Psychology: General, 132, 512-529). In the present study, a stimulus that is unique to each individual was used: the self-face. In Experiment 1, the self-face produced a temporary distraction when presented at fixation during a digit-parity task. However, this distraction was not different from that triggered by another highly familiar face. In Experiment 2, the self-face failed to produce interference when presented outside the focus of attention. These results confirm recent findings showing that auto-referential materials do not automatically summon attention and have a distractive power only in specific conditions.     

Workforce Segregation and the Gender Wage Gap: Is “Women's” Work Valued as Highly as “Men's”?1

This study focuses on gender segregation and its implications for the salaries assigned to male‐ and female‐typed jobs. We used a between‐subjects design to examine whether participants would assign different pay to 3 types of jobs wherein the actual responsibilities and duties carried out by men and women were the same, but the job was situated in either a traditionally masculine or traditionally feminine domain. We found pay differentials between jobs defined as “male” and “female,” which suggest that gender‐based discrimination, arising from occupational stereotyping and the devaluation of the work typically done by women, influences salary allocation. The ways in which the results fit with contemporary theorizing about sexism and with the shifting standards model ( Biernat, 1995, 2003 ) are discussed.     

Implicit and explicit measures of prejudice and stereotyping: do they assess the same underlying knowledge structure?

Do implicit and explicit measures of ethnic attitudes assess the same underlying knowledge structure in long term memory? This study uses both a correlational and an experimental design (N = 133) in order to address this central question. In the first part, we suggest that self‐presentational strategies can partly explain why the relation between implicit and explicit measures is inconsistent in the existing literature. More specifically, we show that when there are strong norms against prejudice, implicit and explicit measures are significantly negatively related. In the second part, an experimental manipulation of relative gratification (RG), the opposite of relative deprivation, reveals that when the level of explicit prejudice increases (RG condition), a similar effect is also observed at the implicit level. Together, these results suggest that implicit and explicit measures assess similar knowledge structure. Copyright © 2004 John Wiley & Sons, Ltd.     

Social identity,relative group status and intergroup attitudes: when favourable outcomes change intergroup relations…for the worse

This study examines in a natural setting (N = 253) the effects of favourable outcomes at the individual and group levels on the relations between members of high (nondisabled) and low (disabled) status groups. Consistent with past research, the results show that, overall, high‐status group members are more likely than low‐status group members to display ingroup bias. Furthermore, as hypothesized on the basis of the role of relative gratification in intergroup relations, a favourable group outcome led high‐status group members to derogate the low‐status outgroup. On the other hand, as predicted from the assumption that outgroup favouritism reflects a strategy of individual mobility, a favourable individual outcome led low‐status group members to display an evaluative bias in favour of, and to identify with, the high‐status outgroup. The implications of these findings for the explanation of outgroup favouritism and outgroup derogation are discussed. Copyright © 2002 John Wiley & Sons, Ltd.