Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects

Whereas previous studies investigated the affect transfer from one specific affective stimulus of the brand placement context (such as an artist or the genre) to the brand, this research study investigates the effect of the valence of various scenes in which the brand is repeatedly placed on brand attitude. Direct evaluative conditioning theory suggests that pairing a brand repeatedly with various positive (negative) stimuli positively (negatively) affects brand attitude. The results of 2 experimental studies indicate that when a brand is repeatedly and prominently placed in different affective scenes of the same valence (a series of either positive or negative scenes), the affect aroused by those scenes influences explicit and implicit brand attitudes. In addition, whereas previous research found negative effects of brand prominence on brand evaluations, this study found that prominence positively moderates the affect transfer from the valence of various scenes on brand attitude. This implies that by placing the brand in various positive scenes, prominent brand placements can have a positive effect on recall and recognition and on brand attitude, which transcends the previously declared paradox of prominent placement.     

Morality Predicts Enjoyment But Not Appreciation of Morally Ambiguous Characters

Understanding the role of morally ambiguous characters such as anti-heroes in entertainment experiences has become a central concern for media researchers. Some have argued that different character schemas or tropes may vary along specific moral domains, whereas others promote a linear progression of moral violation from hero to villain. This study presents the results of survey data (N = 294) examining the perceptions of established character tropes in terms of character morality, enjoyment, and appreciation responses. Popular perceptions of character tropes drawn from the website TV Tropes did not significantly differ in terms of which moral domains they upheld or violated, but demonstrated a linear progression of moral violation across five domains of morality. Perceptions of character tropes also did not differ significantly in associations with enjoyment, appreciation, or variables drawn from character identification literature such as self-expansion, wishful identification, or homophily. When examining media responses, however, self-expansion, wishful identification, and moral violation were all strongly related to enjoyment. Unlike enjoyment, appreciation was not related to moral violation. These results are discussed in terms of hedonic and eudaimonic responses to characters.     

The role of mother–child and teacher–child relationship on academic achievement

Robust findings have highlighted the importance of early cognitive abilities for academic performance. However, little is known about the role played by relational variables. In this longitudinal study, we examined children’s relationship with their mothers and teachers as predictors of later academic achievement. We addressed this issue following a group of 45 Italian children (29 boys) from the last year of preschool (mean age: five years and six months) until Year 4 of primary school (mean age: nine years and six months). Results showed that mother–child relationship at age 5 and teacher–child relationship at age 7 correlate with children’s academic achievement at age 9, controlling for early background and verbal abilities. Further analyses showed that teacher–child conflict partially mediates the relationship between early mother–child conflict and children’s later academic achievement. Mechanisms by which relational variables influence learning outcomes are discussed.     

Does sensitivity to criticism mediate the relationship between theory of mind and academic achievement?

This study adds to the growing research on school outcomes associated with individual differences in preschoolers’ theory of mind skills by considering whether “costs” of theory of mind (e.g., sensitivity to criticism) actually help to foster children’s academic achievement. A group of 60 Italian children was tested during the last year of preschool (Time 1, mean age = 5 years 6 months) and in their first year (Time 2, mean age = 6 years 5 months) and second year (Time 3, mean age = 7 years 5 months) of primary school. Children’s theory of mind, verbal ability, and social skills were evaluated at each time point. In addition, children’s sensitivity to teacher criticism was assessed at Time 2 and teachers’ ratings of children’s academic achievement were gathered at Time 3. Mediation analyses showed that, independent of verbal ability and social skills, sensitivity to criticism at Time 2 mediated the association between theory of mind at Time 1 and academic achievement at Time 3. These findings highlight the importance of investigating the educational consequences of individual differences in preschoolers’ theory of mind.     

The factor structure of the Inventory of Parent and Peer Attachment (IPPA): A survey of Italian adolescents

Despite the intensive use of the Inventory of Parent and Peer Attachment (IPPA), a measure of attachment which centres on individual differences in adolescents and their ability to evaluate their relationships with parents and peers, the factor structure of the inventory requires further investigation. This study of 1059 Italian adolescents compared the three models which are discussed in the literature: the one-factor model (attachment security), the two-factor model (trust-communication and alienation) and the three-factor model (trust, communication and alienation), and examined the influences of age and gender on the IPPA’s scores. Our findings provide support for the reliability of the latest and longer version of the IPPA (75-item). Factor analysis showed that the three-factor model had the best fit, although the three dimensions are strongly interrelated. Sixteen year olds had lower attachment security to their fathers than the results of the other adolescent age groups. Males reported lower alienation scores than females in the paternal form, while females had higher attachment security, trust and communication scores than males in the peers form.     

Threats to the Operational Use of Situational Judgment Tests in the College Admission Process

This study examined the coachability of two situational judgment tests, the College Student Questionnaire (CSQ) and the Situational Judgment Inventory (SJI), developed for consideration as selection instruments in the college admission process. Strategies for raising scores on each test were generated, and undergraduates were trained in the use of the strategies using a video‐based training program. Results indicated that the CSQ was susceptible to coaching. In addition, the scoring format of the CSQ was found to be easily exploited, such that trainees could increase their scores by greater than 1 SD simply by avoiding extreme responses on that test. The results as a whole sounded a note of caution for the potential use of the CSQ in the college admission process.     

The neural correlates of orienting to walking direction in 6‐month‐old infants: An ERP study

The ability to detect social signals represents a first step to enter our social world. Behavioral evidence has demonstrated that 6‐month‐old infants are able to orient their attention toward the position indicated by walking direction, showing faster orienting responses toward stimuli cued by the direction of motion than toward uncued stimuli. The present study investigated the neural mechanisms underpinning this attentional priming effect by using a spatial cueing paradigm and recording EEG (Geodesic System 128 channels) from 6‐month‐old infants. Infants were presented with a central point‐light walker followed by a single peripheral target. The target appeared randomly at a position either congruent or incongruent with the walking direction of the cue. We examined infants' target‐locked event‐related potential (ERP) responses and we used cortical source analysis to explore which brain regions gave rise to the ERP responses. The P1 component and saccade latencies toward the peripheral target were modulated by the congruency between the walking direction of the cue and the position of the target. Infants' saccade latencies were faster in response to targets appearing at congruent spatial locations. The P1 component was larger in response to congruent than to incongruent targets and a similar congruency effect was found with cortical source analysis in the parahippocampal gyrus and the anterior fusiform gyrus. Overall, these findings suggest that a type of biological motion like the one of a vertebrate walking on the legs can trigger covert orienting of attention in 6‐month‐old infants, enabling enhancement of neural activity related to visual processing of potentially relevant information as well as a facilitation of oculomotor responses to stimuli appearing at the attended location.