How values of individualism and collectivism influence impulsive buying and money budgeting: the mediating role of acculturation to global consumer culture

This study examined the effects of individual‐level cultural values of individualism and collectivism on impulsive buying and money budgeting and the mediating role of acculturation to global consumer culture. By applying the person‐environment fit theory and acculturation theory, we argue that people who hold cultural values congruent with the culture they come into contact with are more likely to acculturate to it, and that those who acculturate to global consumer culture (GCC) are more likely to display consumption behaviors stimulated by GCC, namely impulsive buying and poor money budgeting. The findings show that consumers acculturated to GCC report higher impulsive buying and lower money budgeting, and that it is not the distinction between individualism and collectivism, but rather between the vertical and horizontal values that determines the acceptance of GCC and the studied consumption behaviors. Results revealed that vertical individualists (those who believe in competition between individuals and who prioritize their needs over the needs of others) and vertical collectivists (those who believe in the subordination of individuals to groups) were more likely to be acculturated to GCC. Thus, the acceptance of inequality between individuals among other individuals, or within groups, is related to the acceptance of GCC and impulsive buying and money budgeting. The level of acculturation to GCC mediates the relations between vertical individualism and collectivism values and impulsive buying and money budgeting. Theoretical contributions to the research on horizontal/vertical individualism/collectivism, acculturation to GCC, and person‐environment fit theory, as well as practical implications for marketers are discussed.     

Interrelations among Regulation Focus,Authenticity and Emotional Responses to Frustration of Self-Related Experiences among University Students in Turkey

The aim of this study is to investigate the possible interrelation of regulatory focus, authenticity and negative emotional responses to the frustration that surrounds relational and independent self-aspects in Turkey, both of which are witnessing a rise among the educated-urbanized population. Previous findings show that both independent self-aspects and relational self-aspects may be experienced authentically, while authenticity of self appears to be associated more closely with promotion focus than prevention focus. We proposed a model in which authenticity mediates the relationship between promotion focus and emotional responses to independent and related self-frustration, while prevention focus directly predicts emotional responses to relational self-frustration, and promotion focus directly predicts emotional responses to independent self-frustration. The proposed model is tested on self-reported data collected from Turkish university students (N?=?317). The results reveal that promotion focus was a direct predictor of emotional responses to frustration of the independent self-aspect, while prevention focus predicted directly the emotional responses to frustration of the relational self-aspect. Authenticity was found to mediate the relationship between promotion focus and the emotional responses to frustration of the relational self-aspect. These results suggest that relational goals, such as safeguarding the interests of significant others, may be regulated not only with prevention strategies, but also with promotion strategies, through perceived authenticity.     

The Influence of Skill Development Training Program for Spiritual Care of Elderly Individual on Elderly Care Technician Students’ Perception of Spiritual Support

Spiritual care means helping an individual protect, maintain and gain all the dimensions of his/her existence. Elderly care technicians face numerous cases or crisis situations in which elderly individuals from different backgrounds question the meaning and value of life. Elderly care technicians must acknowledge that the spirituality is an important element in the way an elderly individual receives healthcare and they must be equipped for this matter. This study was conducted in order to examine the influence of “Skill Development Training Program for Spiritual Care of Elderly Individual,” which was carried out with students from elderly care program, on the perception of spirituality support in a pretest–posttest quasi-experimental study design with control group. As the data collection form, “Spiritual Support Perception” (SSP) scale was used. The mean scores of the intervention group after the training and after one month are 50.39 ± 5.34 and 51.13 ± 4.98, respectively, and those of the control group are 43.16 ± 4.83 and 42.72 ± 4.48. A statistically significant difference was found between the mean scores of the intervention group from the pretest and the posttests immediately after the training and one month after the training (f = 94.247, p = 0.001). In the control group, however, there was no significant change in the SSP mean scores (f = 0.269, p = 0.77). As a result, this study pointed out the necessity of such training programs for healthcare professionals to make a distinction between their professional duties and their own personalities in order to offer spiritual care to the elderly individual.