Opinions From Others Like You: The Role of Perceived Source Similarity

A theoretical framework is proposed to test the influence of opinions of other consumers, based on perceived similarity, in two contexts. The perceived similarity of the source may be diagnostic for consumers who are concerned about mispurchase. Experiment 1, therefore, compared the effects of ads featuring a consumer versus an expert as an endorser, with participant use status as a moderator that may affect concerns about mispurchase. Potential product users rated the consumer endorser higher on perceived similarity, which increased ad credibility and resulted in better ad and brand attitudes. Experiment 2 compared the effects of information about a product delivered on a consumer blog with that of information from the advertiser's official Web site, with concern about mispurchase as a moderator. More concerned consumers rated the blogger higher than the advertiser on perceived similarity, leading to greater information credibility and more favorable attitudes toward the blog and the product.     

Multilevel models for multiple-baseline data: modeling across-participant variation in autocorrelation and residual variance

Multilevel models (MLM) have been used as a method for analyzing multiple-baseline single-case data. However, some concerns can be raised because the models that have been used assume that the Level-1 error covariance matrix is the same for all participants. The purpose of this study was to extend the application of MLM of single-case data in order to accommodate across-participant variation in the Level-1 residual variance and autocorrelation. This more general model was then used in the analysis of single-case data sets to illustrate the method, to estimate the degree to which the autocorrelation and residual variances differed across participants, and to examine whether inferences about treatment effects were sensitive to whether or not the Level-1 error covariance matrix was allowed to vary across participants. The results from the analyses of five published studies showed that when the Level-1 error covariance matrix was allowed to vary across participants, some relatively large differences in autocorrelation estimates and error variance estimates emerged. The changes in modeling the variance structure did not change the conclusions about which fixed effects were statistically significant in most of the studies, but there was one exception. The fit indices did not consistently support selecting either the more complex covariance structure, which allowed the covariance parameters to vary across participants, or the simpler covariance structure. Given the uncertainty in model specification that may arise when modeling single-case data, researchers should consider conducting sensitivity analyses to examine the degree to which their conclusions are sensitive to modeling choices.     

Verifying properties of concepts spontaneously requires sharing resources with same-modality percept

In the present experiments, participants had to verify properties of concepts but, depending on the trial condition, concept-property pairs were presented via headphones or on the screen. The results showed that participants took longer and were less accurate at verifying conceptual properties when the channel used to present the CONCEPT-property pair and the type of property matched in sensory modality (e.g., LEMON-yellow on screen; BLENDER-loud in headphones) compared to when properties and channel did not match (e.g., LEMON-yellow in headphones; BLENDER-loud on screen). Such interference is consistent with theories of embodied cognition holding that knowledge is grounded in modality-specific systems (Barsalou in Behav Brain Sci 22:577–660, 1999). When the resources of one modality are burdened during the task, processing costs are incurred in a conceptual task (Vermeulen et al. in Cognition 109:287–294, 2008).     

Masked-target recovery requires focused attention on the target object

Flashing a homogeneous light mask after the presentation of a masked target reduces the deleterious effects of the mask, a phenomenon often called target recovery. Target recovery has been studied using masking paradigms in which a target object is presented in isolation prior to the presentation of a mask, thus capturing attention. In the present study, we examined whether target recovery is possible when a target does not benefit from attentional capture. We hypothesized that target recovery would be eliminated when a target must compete with distractors for perceptual attention. Replicating classic studies, we observed target recovery when pattern and light masks followed an isolated target. However, target recovery was not observed when a light mask followed a masked visual search target. Furthermore, using an attentional-capture paradigm we found that sudden onset search targets were recoverable whereas nononset targets were not. The present findings indicate that attentional capture by a target prior to masking plays a critical role in the subsequent recovery of the target.     

Role salience and support as moderators of demand/conflict relationships in China

This study examined the effects of role demand on both work–family conflict and family–work conflict, and the moderating effects of role salience and support on these relationships. Based on 391 dual-career (managerial and blue-collar employees) couples from a Taiwanese company in China, the results of this survey study showed clear gender differences in the patterns of relationships observed. For men, the most important demands that negatively impacted on work–family conflict were frequency of overtime and frequency of socializing for work purposes (yingchou), and supervisory support buffered the negative impact of frequent overtime. For women however, strong supervisory support and low work role salience were more important for reducing work–family conflict, and there was no significant main effect found for any of the role demand factors. Furthermore, women with high work role salience were more likely to feel the impact of yingchou on work–family conflict. In the family domain, the most influential demand for men was hours spent on household tasks, but for women, it was the frequency of family-related leave. Interestingly, males reported higher family role salience than females and spouse support intensified rather than buffered the positive impact of hours spent on household tasks on family–work conflict for males.     

Exercise type relates to inhibitory and error processing functions in older adults

ABSTRACT

This study investigated the association between exercise type and inhibition of prepotent responses and error detection. Totally, 75 adults (M = 68.88 years) were classified into one of three exercise groups: those who were regular participants in open- or closed-skill forms of exercise, and those who exercised only irregularly. The participants completed a Stroop and task-switching tasks with event-related brain potentials (ERPs) recorded. The results revealed that regular exercisers displayed faster reaction times (RTs) in the Stroop task compared with irregular exercisers. The open-skill exercisers exhibited smaller N200 and larger P300a amplitudes in the Stroop task compared with irregular exercisers. Furthermore, the open-skill exercisers showed a tendency of shorter error-related negativity latencies at the task-witching test. The findings suggest that older adults may gain extra cognitive benefits in areas such as inhibition functioning and error processing from participating in open-skill forms of physical exercises.     

The Psychological Displacement Paradigm in Diary-Writing (PDPD) and its Psychological Benefits

The present study aimed to investigate the psychological displacement paradigm in diary-writing (PDPD) had both immediate and short-term psychological benefits. Participants were randomly assigned to write about their recent negative life experiences two times a week for 2 weeks in PDPD group or comparison group. Results revealed that the PDPD group displayed a decrease in negative emotion and an increase in positive emotion immediately after each writing session; they also showed an increase in psychological well-being relative to the comparison group for at least 2 weeks. Implications for PDPD are discussed.     

‘The Ostrich Problem’: Motivated Avoidance or Rejection of Information About Goal Progress

Monitoring one's current standing with respect to goals can promote effective self‐regulation. However, the present review suggests that there is an ostrich problem such that, in many instances, people have a tendency to “bury their head in the sand” and intentionally avoid or reject information that would help them to monitor their goal progress. For example, people with diabetes avoid monitoring their blood glucose, and few people monitor their household energy consumption, check their bank balances, keep track of what they are eating and so on. While situational constraints can explain some problems with progress monitoring, we use a self‐motives framework to posit that the decision to avoid monitoring often represents the product of an interaction between different motives. For example, the desire to accurately assess progress may conflict with the desire to protect or enhance the self. The present review collates evidence pertaining to the ostrich problem, identifies different motives that underlie the decision to monitor versus not monitor goal progress, illustrates how the ostrich problem might be integrated into models of self‐regulation, and provides suggestions for future research. In so doing, the review advances our understanding of the nature and determinants of intentionally deficient monitoring.     

Early locus of a linguistic variable in a fast priming task

The syllable and the morpheme are known to be important linguistic variables, but is such information involved in the early stages of word recognition? Syllable‐morpheme information was manipulated in the early stage of word naming by means of the fast priming paradigm. The letters in the prime were printed in a mixture of lower‐ and upper‐case letters. The change from lower to upper case occurred either at a syllable‐morpheme boundary, before the boundary, or after it (e.g., reTAKE, rETAKE, or retAKE) creating either an intact pair or a broken one. The target was always in lower case (e.g., retake). The results of Experiments 1 and 2 revealed that intact syllable and morpheme information facilitated word naming at a short Stimulus Onset Asynchrony (below awareness) but not at a long SOA, suggesting that the use of such information is automatic. A second set of experiments attempted to determine if syllable information alone could facilitate word processing. In Experiments 3 and 4, monomorphemic words were divided either at, before, or after the syllable boundary (e.g., rePEL, rEPEL, or repEL). The primes were all pseudomorphemic in the sense that the initial syllables could appear as a morpheme in other words (e.g., restate) but were not morphemic in the target words (e.g., repel). The second syllable was neither morphemic nor pseudomorphemic. Using the same SOAs as in Experiments 1 and 2, intact syllables were found to be facilitative at the short SOA, but not at the long SOA. Thus, the syllable plays a role in an early stage of word recognition. Whether morphemes that are not syllables are facilitative is still to be determined in this paradigm.