Can Everyday Brands Be Threatening? Responses to Brand Primes Depend on Childhood Socioeconomic Status

The current work investigates whether childhood socioeconomic status influences how people respond to brands. Results from two experiments show that, perhaps counterintuitively, everyday brands—and not luxury brands—can threaten the self‐esteem of people who had poor childhoods. Supported by the results of our pilot study, we argue this is because everyday brands represent a material norm that can be difficult for low‐income consumers to achieve. Furthermore, our findings suggest that consumers from poor backgrounds may cope with this threat by becoming morse self‐interested, as indicated by decreased volunteer intentions.     

What might a non-confessional theory of Catholic education look like?

This article emulates the new stance of Professor Michael Hand on faith schools. He illustrates how theological criteria could be used to inform and guide curriculum aims in a way that avoids indoctrination and the perils of faith-based education. This approach is adopted vis-à-vis Catholic education in order to sketch out what a non-confessional theory of Catholic education might look like. It is argued that a central feature of Catholic theology, as presented by the leading theologian Karl Rahner, is a recognition of the centrality of mystery in human existence. This theological insight is applied to the curriculum and it is used to provide a theological justification for a non-confessional account of Catholic education.