Postsurgical enrichment aids adult hemidecorticate rats on a spatial navigation task

The effect of environmental enrichment on normal rats, rats that received hemidecortication at birth, and rats that received hemidecortication when adult was studied in the Morris water task, which is a spatial navigation task requiring the use of distal cues for successful performance. Enrichment was achieved by housing the rats for 90 days in a large outdoor compound that was designed to model a natural environment. Adult hemidecorticated lab-raised rats were severely impaired in the acquisition of the task but neonatally hemidecorticated rats, although also impaired, showed significant sparing. Postsurgical, but not presurgical, enrichment of adult hemidecorticated rats significantly enhanced their recovery. Enrichment had little effect on neonatally decorticated rats or on normal rats. Although there were no gross anatomical changes associated with enrichment, the paradigm provides both a robust phenomena and a cortically dependent task that is ideal for investigating the processes in the remaining intact hemisphere that must support recovery.     

Factor structure of the Lorr and More assertiveness inventory

Previous research among university students has identified four classes of assertive behavior, namely, Directiveness, Social Assertiveness, Defense of One's Rights and Interests and Independence. Scores on the Lorr and More (1980) Assertiveness Inventory, obtained from a general population sample, were subjected to Varimax rotatio. Results revealed only three classes of assertiveness. It is argued that Directiveness may be inferred from various forms of assertiveness, rather than being a separate and distinct class of assertive behavior.     

Age norms for impulsiveness,venturesomeness and empathy in children

A total of 1505 children (633 boys and 872 girls) completed the I₆ Impulsiveness Questionnaire. Reliabilities, scale intercorrelations and means and standard deviations are given after slight modifications were made to the original scoring key on the basis of factor analyses. Age means for both sexes are also given.     

Hair loss,personality and attitudes

Personality and attitude measurements were carried out on 204 adult males suffering from hair loss. Three groups were tested: those in the first group had had a hair weave fitted and were retaining the weave as a viable solution to their hair problem; the second had worn the weave for a trial period but had decided against its continued use; the third had had no form of treatment and seemed little concerned about their hair loss. Results showed that all three groups possessed N and P scores which were significantly higher than those shown by a normative group of males in the same age range, but that the weave-retaining group scored significantly lower on E than the normative group: other personality differences were non-significant. The group who had rejected the hair-weave treatment as a viable solution to their hair-loss problem was significantly more neurotic and possessed a significantly lower self-esteem than the group that retained the weave: this latter group had scores on these and all other variables tested which were very similar to those of the group that had had no treatment.     

When celebrities talk,children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement

Two studies tested the effects of TV ads with celebrity endorsement on the product preference and understanding of 8- to 14-year-old boys. Study 1 compared two ads for a model racer. One had celebrity endorsement (by a famous race driver) and footage of real automobile racing featuring the celebrity (live action); the second had neither feature. Study 2 employed one ad for a different brand of model racer edited to generate a 2 (endorser presence) by 2 (inclusion of live racetrack action) factorial design. A total of 415 boys were exposed to one of the experimental ads or a control ad, embedded in a new animated children's adventure program. Preference for the advertised brand of model racer (pre- and postviewing) and a number of cognitive variables were assessed. Exposure to endorsement led to increased preference for the toy and belief that the celebrity was expert about the toy. Live action led to exaggerated estimates of the physical properties of the toy and the belief that the ad was not staged. The 8- to 10-year-olds associated the glamour of the endorser with the toy and were more reliant on his advice than were 11- to 14-year-olds. However, the two age groups were not differentially affected by the ads. Contrary to the speculation of many researchers, understanding about advertising intent and techniques and cynicism about ads had almost no influence on product preference after viewing.     

Intelligence and age as predictors of motor performance

The Yule-Oseretsky test of motor performance was administered to 10 ‘undifferentiated’ mentally-retarded adults, 10 normal children and 10 normal adults. In accordance with Denny's (1964) 3-group design, the children were matched on mental age with the retardates, the normal adults were matched on chronological age with the retardates, and the children and normal adults were matched on intelligence quotient. The results showed that mental age predicted performance on both fine and gross motor tasks, with the children and retarded adults both obtaining similar relatively-low scores.     

Specification of direction and duration during programming of discrete sliding movements

Summary Two experiments on duration programming of a discrete sliding movement in choice reactions are reported. In the first experiment it was examined whether duration of movement might be preprogrammed when varied across sessions. The result suggested that programming of movement duration is dependent on direction uncertainty. Experiment 2 used the movement precue technique in an attempt to further examine programming of movement duration and direction. Movement duration, movement direction, movement form and foreperiod duration were manipulated. When duration was not precued, a duration effect was found, while precueing resulted in disappearance of the duration effect, demonstrating that duration of sliding movements can be preprogrammed. Moreover, (pre)programming duration was independent of direction uncertainty, supporting an independent order notion of programming of these response variables. Evidence that motor preparation comprises different processing stages was derived from the additive effects of foreperiod duration and of the movement variables duration and direction.     

Effects of perceptual and conceptual similarity in semantic priming

Summary The study investigates the different contributions to semantic priming of two components of the semantic representation underlying a word. The two components are perceptually based information and conceptually based information. Perceptual information is based on physical attributes such as shape or color, while conceptual information consists of more abstract elements such as functional attributes. The question asked in this study was whether both components would produce an effect in semantic priming. Pairs of words either related because of a conceptual property (banana-apple), a perceptual property (ball-apple), or both because of a perceptual and conceptual property (cherry-apple) were presented as prime and target in a lexical decision and a word-naming task. The results showed independent contributions of perceptual and conceptual attributes to semantic priming.This research was supported by a grant from the Dutch Organization for the Advancement of Pure Research (ZWO). All three authors are senior authors and have contributed to all parts of the project.     

Detection versus discrimination of visual orientation

The role of focused attention in vision is examined. Recent theories of attention hypothesize that serial search by focal attention is required for discrimination between different combinations of features. Experiments are reported which show that the mixture of a few (less than five) horizontal and vertical line segments embedded in an aggregate of diagonal line segments can be rapidly counted (also called 'subitizing') by a parallel (preattentive) process, while the discrimination between horizontal and vertical orientation requires serial search by shifting focal attention to each line segment. Thus detecting and counting targets that differ in orientation can be done in parallel by a preattentive process, whereas knowing 'what' the orientation of a target is (horizontal or vertical, ie of a single conspicuous feature) requires a serial search by focal attention.     

The influence of information redundancy upon the use of traits and persons as organizing categories

The following question is addressed: How do multiple, simultaneously present cognitive structures influence the representation and recall of social information? In an empirical study examining both free and cued recall, we found the variable information redundancy to influence both the organization and accuracy of subjects' recollections of trait-related behaviors. Redundancy was defined in terms of the degree of person/trait overlap in a social information ensemble. Some evidence indicated that this effect is attributable to an increase in the discriminability of the organizational structures during encoding. The implications of these findings for understanding the formation of integrated cognitive representations of individuals and the spontaneous use of traits in social information processing are discussed.