The Long Good-Bye: Why B. F. Skinner’s Verbal Behavior is Alive and Well on the 50Th Anniversary of Its Publication

The Psychological Record - The year 2007 marked the 50th anniversary of the publication of B. F. Skinner’s Verbal Behavior, a book that by Skinner’s own account was his most important....     

Listening is behaving verbally

As we celebrate the 50th anniversary of the publication of B. F. Skinner's Verbal Behavior, it may be important to reconsider the role of the listener in the verbal episode. Although by Skinner's own admission, Verbal Behavior was primarily about the behavior of the speaker, his definition of verbal behavior as "behavior reinforced through the mediation of other persons" (1957, p.?2) focused on the behavior of the listener. But because many of the behaviors of the listener are fundamentally no different than other discriminated operants, they may not appropriately be termed listening. Even Skinner noted that the behavior of the listener often goes beyond simply mediating consequences for the speaker's behavior, implying that the listener engages in a repertoire of behaviors that is itself verbal. In the present article I suggest that listening involves subvocal verbal behavior. I then describe some of the forms and functions of the listener's verbal behavior (including echoic and intraverbal behavior) and conclude that there may be no functional distinction between speaking and listening.     

Publishing Outside the Box: Unforeseen Dividends of Talking to Strangers

This article describes publishing outside behavior analysis, letters to editors, and columns, as well as communicating outside the box with editors, authors, and journalists. Publishing can occur in a wide range of journals (e.g., Consciousness and Cognition), in-house publications of professional associations (e.g., Association for Psychological Science’s Observer), general science publications (e.g., American Scientist, The Scientist), publications in service to professions (e.g., The Chronicle of Higher Education), general interest and specialized magazines (e.g., Atlantic Monthly, Skeptical Inquirer), and newspapers (e.g., Los Angeles Times). Communicating with editors, authors, and journalists includes, for instance, formal correspondence with editors and personal correspondence with authors and journalists outside the box about misunderstandings, commonalities, and complementarities of their work with respect to ours. The consequences of publishing and communicating are often unforeseen and fortuitous, many of which can never occur by remaining in the box.     

Separating discriminative and function-altering effects of verbal stimuli

Ever since Skinner's first discussion of rule-governed behavior, behavior analysts have continued to define rules, either explicitly or implicitly, as verbal discriminative stimuli. Consequently, it is not difficult to find, in the literature on rule-governed behavior, references to stimulus control, antecedent control, or to rules occasioning behavior. However, some verbal stimuli have effects on behavior that are not easily described as discriminative. Such stimuli don't evoke behavior as discriminative stimuli, but rather alter the functions of other stimuli in a manner analogous to operant and respondent conditioning. Hence, this type of control has been called function altering. Any known stimulus function (e.g., evocative, or [conditioned] reinforcing or punishing functions) can apparently be altered by such function-altering stimuli. Describing these stimuli as discriminative stimuli obscures their possible function-altering effects and consequently may retard inquiry into them. This paper encourages behavior analysts to begin separating the discriminative and function-altering effects of verbal stimuli and suggests that by doing so, behavior analysts may better understand what may be most unique about these stimuli. Results from several experiments, especially those in which children served as subjects, are analyzed. Finally, some speculations are offered concerning the genesis of function-altering stimuli.