When does goal discrepancy induce compensatory effort? An application of self‐completion theory to social issues

The authors review research that applies self‐completion theory to goals targeting other people (as in the case of stereotyping and prejudice), goals that aim at the achievement of a certain social identity and goals based on the social identity. It is demonstrated that goal discrepancies lead to compensation for social as well as for non‐social goals. Based on self‐completion theory it is proposed that the identity‐relevance of the respective goal as well as the goal relevance of the subsequent task are of major importance considering the individuals’ compensation. The authors argue that the consideration of these factors advance our understanding of social phenomena.