Gender and values: What is the impact on decision making?

In this study we investigated C. Gilligan's [(1982), In a different voice: Psychological theory and women's development, Cambridge, Massachusetts: Harvard University Press] suggestion that women and men, due to socialization, develop differently in terms of moral development [L. Kohlberg (1969), “Stage and Consequence: The Cognitive Development Approach to Socialization,” In D. G. Goslin (Ed.), Handbook of socialization: Theory and research, Chicago: Rand McNally]. We also considered whether men and women differ in terms of a related construct, values of equity and equality [K. A. Rasinski (1987), “What's Fair Is Fair or Is It? Value Differences Underlying Public Views About Social Justice,” Journal of Personality and Social Psychology, Vol. 53, pp. 201–211]. It is our expectation that gender influences overall orientation in terms of the two sets of values, and that differences in values lead decision makers to weigh decision issues and to make final decisions differently. Results suggest that there are some gender-related differences in value systems, weights of decision issues, and final decisions.     

A new typology of health behaviours for personality-health predictions: The case of locus of control

Psychological investigations of the impact of personality on health behaviours have tended to emphasize fine distinctions among personality variables while failing to distinguish among different kinds of behaviours. For example, theoretical treatments of perceived personal control are quite sophisticated; in contrast, only one well-known analysis of health behaviours exists. We propose four categories of health-enhancing behaviours, which take into account contemporary views of the shift in health care from acute and physician-directed actions to long-term and patient-directed efforts. In addition, we suggest that perceived control (we emphasize locus of control because of its generality and parsimony) is an important predictor variable when combined with other factors common to current models of health behaviour.     

Conditioned approach and withdrawal behavior in pigeons: Effects of a novel extraneous stimulus during acquisition and extinction

Three experiments examined the effects of complete removal of reinforcement and of the introduction of a novel stimulus on conditioned approach and withdrawal behavior exhibited by pigeons in an autoshaping paradigm. Experiment 1 indicated that complete omission of food from the experimental situation resulted in the gradual disappearance of both approach and withdrawal behavior in subjects that had received either explicitly paired or explicitly unpaired conditioning. Subsequent presentation of a novel visual stimulus reinstated both approach and withdrawal. Experiment 2 replicated these findings in a within-subjects, discriminative paradigm. In Experiment 3, presenting the novel visual stimulus during acquisition when approach and withdrawal behaviors were asymptotic did not produce significant disruption of performance. These data suggest that removal of reinforcement leads to the disappearance of withdrawal as well as approach performance, and that subsequent presentation of a novel stimulys reinstates whatever behavior was dominant prior to extinction—a finding that seems analogous to results of experiments concerning proactive interference.     

Psychometric and instructional validation approaches in the hierarchical sequencing of learning tasks

Two strategies used to test prerequisite relationships among intellectual skills were employed to examine the sequence of three types of subtraction tasks. A psychometric validation strategy yielded results similar to an instructional validation strategy. This finding provides support for the use of the more efficient psychometric approach for validating large numbers of learning hierarchies in relatively short periods of time.     

Factors affecting judgments of fluency: I. interjections

Six speech samples containing varying amounts of schwa interjections were tape-recorded and presented to 36 male and 36 female listeners. For each sample, listeners were asked to make judgments of fluent, disfluent, and stuttered speech, and to answer the question “Would you recommend speech therapy?” Results indicated that speech samples containing 5% or more interjections evoked a judgment of disfluent speech by a majority of listeners. The sample containing 20% interjections, however, was found to evoke judgments of disfluent and stuttered speech about equally. Varying numbers of listeners recommended clinical services for disfluent speech. In general, the results indicated that (1) the presence of interjections in connected speech is not normal regardless of frequency, (2) fluent speech may not contain interjections in excess of 5%, and (3) with 20% interjections in speech, the distinction between disfluency and stuttering may be blurred.     

A quasi-experimental investigation of message appeal variations on organ donor registration rates.

OBJECTIVE: Approximately 6,000 Americans die every year awaiting an organ transplant. Health promotion interventions may alleviate the shortage of viable organs by increasing the number of registered organ donors. This study is the first to evaluate the differential effectiveness of various organ donor messages in naturalistic settings. DESIGN: A 4 (Appeal)x4 (Exemplar)x4 (Location) counterbalanced quasi-experimental design was implemented. MAIN OUTCOME MEASURE: The behavioral outcome measure was the number of individuals who registered to be organ donors at computer kiosks. RESULTS: A number of significant main effects and interactions emerged. Most notably, of the 4 different appeals (counterargument, emotional, motivating action, dissonance), counterargument was by far the most efficacious, especially in academic-type settings (library, university, community college); the emotional appeal was most successful in hospitals. CONCLUSIONS: The findings from this study have implications for both organ donor investigations and health campaign research in general. Statistical interactions highlight the importance of evaluating multiple exemplars in multiple locations for each type of appeal when conducting health campaign research.