Cognitive flexibility-rigidity, repetition effects, and memory

This experiment examined the role of cognitive flexibility-rigidity in memory. On the basis of several personality tests, subjects were classified as flexible, intermediate, or rigid, using a postexperimental blocking procedure. All subjects were given a perceptual grouping task, which masks the meaningful structure of the material. Subjects have the option of discovering the more meaningful structure consisting of word pairs, or alternatively, processing less meaningful chunks of letters. Results were that flexible subjects recalled substantially more items than intermediate and rigid subjects, in that order. In addition, subjects given different (varied) groupings of the letter chunks recalled substantially more than subjects given repeated presentations of the same grouping structure. Transfer tests indicated that subjects acquired different coding strategies under varied and constant input. Repetitious input led subjects to adopt inefficient strategies in processing the material to be remembered, whereas varied input led subjects to adopt efficient encoding strategies.     

Identification of familiar and unfamiliar faces from internal and external features: some implications for theories of face recognition

Three experiments are reported in which recognition of faces from whole faces or internal or external features was compared. In the first experiment, where the faces were of famous people, an advantage was found for identification from internal features. In the second experiment involving unfamiliar faces, however, no difference was found in recognition rates when subjects were given the internal or the external features. In a third experiment famous faces were presented and mixed with other famous faces for a recognition test. As in experiment 1, better recognition occurred from internals as compared with external features. It is argued that the internal representation for familiar faces may be qualitatively different from that for face seen just once. In particular some advantage in feature saliency may accrue to the internal or 'expressive' features of familiar faces. The implications of these results are considered in relation to general theories of face perception and recognition.     

Verbal rehearsal and selective attention in children with learning disabilities: A developmental lag

To investigate the development of verbal rehearsal strategies and selective attention in learning disabled children, Hagen's Central-Incidental task was administered to younger learning disabled (M CA = 8.68 years) and normal (M CA = 8.62 years) boys in Experiment 1 and to intermediate (M CA = 10.18 years) and older (M CA = 13.48 years) learning disabled boys in Experiment 2. Also, in Experiment 2, an experimentally induced verbal rehearsal condition was included to determine its effects on serial recall and selective attention performance. In Experiment 1, the serial postion curve of the normals revealed both a primacy and a recency effect, whereas that of the learning disabled revealed a recency effect only. In Experiment 2, both the intermediate and the older learning disabled exhibited both primacy and recency effects under both standard and rehearsal conditions. A developmental analysis of central recall for the three learning disabled groups revealed constant age-related increases in overall central recall and in primacy recall. That the normals recalled more central, but not more incidental, information than the learning disabled in Experiment 1 suggests that the learning disabled are deficient in selective attention. Correlational findings suggest that the selective attention of the learning disabled improves with age. The results were interpreted as support for the hypothesis of a developmental lag in the learning disabled population.     

A quasi-experimental investigation of message appeal variations on organ donor registration rates.

OBJECTIVE: Approximately 6,000 Americans die every year awaiting an organ transplant. Health promotion interventions may alleviate the shortage of viable organs by increasing the number of registered organ donors. This study is the first to evaluate the differential effectiveness of various organ donor messages in naturalistic settings. DESIGN: A 4 (Appeal)x4 (Exemplar)x4 (Location) counterbalanced quasi-experimental design was implemented. MAIN OUTCOME MEASURE: The behavioral outcome measure was the number of individuals who registered to be organ donors at computer kiosks. RESULTS: A number of significant main effects and interactions emerged. Most notably, of the 4 different appeals (counterargument, emotional, motivating action, dissonance), counterargument was by far the most efficacious, especially in academic-type settings (library, university, community college); the emotional appeal was most successful in hospitals. CONCLUSIONS: The findings from this study have implications for both organ donor investigations and health campaign research in general. Statistical interactions highlight the importance of evaluating multiple exemplars in multiple locations for each type of appeal when conducting health campaign research.