What to diffuse in a gender‐specific store? The effect of male and female perfumes on customer value and behaviour

Sensory marketing can be an efficient way to involve consumers in the store environment. Diffusing a pleasant ambient scent that matches with the store setting is often used to create pleasant shopping experiences. The aim of this study is to extend scent marketing research: (i) by examining the effect of pleasant ambient scent on the different dimensions of customer value; and (ii) by exploring whether product‐scent incongruity can have a positive effect on consumer evaluations. A field experiment with 182 participants showed that a pleasant gender‐incongruent ambient perfume positively influences different dimensions of customer value as compared to the absence of a perfume. Moreover, a gender‐incongruent perfume also leads to a more positive evaluation of the play, product excellence, and social dimension of customer value as compared to a gender‐congruent perfume. A pleasant gender‐congruent ambient perfume, on the other hand, only has a positive effect on the aesthetic dimension of customer value as compared to the absence of a perfume. The observed ambient scent effects do not differ between men and women. These results are in contrast with existing literature. However, an explanation for this undocumented effect can be found in the mate attraction theory. Copyright © 2015 John Wiley & Sons, Ltd.     

An Exploratory Study of Employers’ Attitudes Towards a Clinical Doctorate in Genetic Counseling

Creation of an advanced degree in genetic counseling has been considered since the early 1980s. The Genetic Counseling Advanced Degree Task Force (GCADTF) was convened in 2012 to formally explore the potential suitability of a clinical doctorate (ClinD), though employer perspectives of advanced training were not part of the discussion. The conclusion of this group was that the field was not ready to move to an entry-level clinical doctorate at this time but that further education and research among other stakeholders was necessary (Nagy et al. 2014). In this study, we describe employers’ perspectives on developing a clinical doctorate in genetic counseling based upon thirty audio-recorded semi-structured phone interviews that were transcribed verbatim and qualitatively analyzed. Overall, employers expressed concerns regarding the economic viability of ClinD training but envisioned expanded roles for genetic counselors (especially in areas of education and research) and enhanced credibility. While some employers reported that they would provide flexibility and tuition assistance for acquisition of a ClinD, for many employers, support was contingent on perceived value of the degree. Some employers were not clear about the difference between a ClinD and a PhD, suggesting that there is a need for educating employers about advanced degree options for the genetic counseling field. Future research could include investigating employer attitudes about market needs, envisioned roles, and compensation formulas for counselors with a ClinD or other forms of advanced training.     

Urban American Indian Community Perspectives on Resources and Challenges for Youth Suicide Prevention

American Indian (AI) youth have some of the highest rates of suicide of any group in the United States, and the majority of AI youth live in urban areas away from tribal communities. As such, understanding the resources available for suicide prevention among urban AI youth is critical, as is understanding the challenges involved in accessing such resources. Pre‐existing interview data from 15 self‐identified AI community members and staff from an Urban Indian Health Organization were examined to understand existing resources for urban AI youth suicide prevention, as well as related challenges. A thematic analysis was undertaken, resulting in three principal themes around suicide prevention: formal resources, informal resources, and community values and beliefs. Formal resources that meet the needs of AI youth were viewed as largely inaccessible or nonexistent, and youth were seen as more likely to seek help from informal sources. Community values of mutual support were thought to reinforce available informal supports. However, challenges arose in terms of the community's knowledge of and views on discussing suicide, as well as the perceived fit between community values and beliefs and formal prevention models.     

Can Patriots Be Critical after a Nationalist War? The Struggle Between Recognition and Marginalization of Dissenting Voices

Previous research suggests that the relationship between ingroup identification and reactions to moral violations perpetrated by ingroup members depends on the mode of identification: while glorification lowers group‐based guilt, critical attachment enhances it. In our first study, based on comparative survey research, this pattern was replicated in Serbia, but not in Croatia. In Croatia, highly attached respondents tended to reject criticism of the past war irrespective of their mode of identification. In a second study, we sought to explain the Croatian results by examining how critical attachment is denied legitimacy. We analyzed the rhetorical structure of a parliamentary debate around regime‐critical media coverage. The analyses show how the marginalization of critics is anchored in (1) a monolithic construction of the nation, which sacralizes particular elements and places them beyond discussion, and (2) a construction of the international context as too threatening to permit any dissent. Overall, the results of this mixed‐method study highlight that the opportunity to be recognized as a critical patriot depends on a nation's sociopolitical climate.     

RULES OF EVIDENCE:

Abstract— Statistical tests define rules of evidence in psychological science Agreed-upon rules of evidence are needed to discuss what is true Statistics are probability statements about the reliability of associations In public and journalistic debates about psychological topics, the need far statistical rules is evident Anecdotes, intuitions, and sensational and unlikely events often dominate popular discussions Psychological science demands that the probability of events and associations be evaluated by statistical means Understanding of statistical tests can be improved by abandoning the term significance, winch means reliability to psychologists, but in everyday English, means importance. The importance of a result depends on magnitude of association, not on whether the event has a nonzero chance of recurring. Given large samples and multiple measures, statistical tests are used too often to draw misleading conclusions about the importance of research results. Better uses of statistics would focus on the magnitude of effects and error estimates     

INCIDENTAL LANGUAGE LEARNING:

Abstract —Two experiments investigated the performance of first-grade children and adults on an incidental language-learning task. Learning entailed word segmentation from continuous speech, an initial and crucial component of language acquisition. Subjects were briefly exposed to an unsegmented artificial language, presented auditorily, in which the only cues to word boundaries were the transitional probabilities between syllables. Subjects were not told that they were listening to a language, or even to listen at all; rather, they were engaged in a cover task of creating computer illustrations. Both adults and children learned the words of the language. Moreover, the children performed as well as the adults. These data suggest that a statistical learning mechanism (transitional probability computation) is able to operate incidentally and, surprisingly, as well in children as in adults.     

The relationship of attributional style to agoraphobia severity, depression, and treatment outcome

The present study examined the relationship of attributional style, as measured with a revised version of the Attributional Style Questionnaire (ASQ) and measures of agoraphobia severity, depression, and treatment outcome in 73 Ss who met DSM-III criteria for agoraphobia with panic attacks and participated in one of three 13-week treatment conditions: paradoxical intention, graduated exposure, or progressive deep muscle relaxation training. Subjects completed assessments at four periods: pretreatment, midtreatment, posttreatment, and at 3 month follow-up. In addition to the three dimensions typically examined on the ASQ, this revised version also measured Ss' estimates of the perceived importance, and future likelihood for both positive and negative events. Congruent with previous research, moderate but somewhat inconsistent associations were observed between attributional style and depression both within and across assessment periods. Predictions about associations between attributional style and agoraphobic severity were not supported; however, an interaction was observed between depression and attributional style with respect to severity of agoraphobia. There was no evidence of group differences across treatment types, although there were several significant changes in attributional style across time. Attributions for health related events were also examined. Conceptual, clinical, and research issues related to the findings are discussed.     

Gendered norms for family size, employment, and occupation: Are there personal costs for violating them?

The present study investigated gendered stereotypes involving women’s family size, employment, and occupation. Eleven ratings of targets’ social and personality characteristics were ascribed by 400 undergraduates to a hypothetical married woman described as voluntarily childfree or the mother of one, two, or eight children, and as nonemployed or employed either part or full time in either a gender-appropriate or gender-inappropriate occupation. Women employed in gender-atypical occupations were considered less expressive and were socially distanced, but this factor did not interact with family size. Two-children mothers were regarded favorably as was employment. Prior findings denigrating single-child mothers and glorifying eight-children mothers were not replicated—both groups were rated similar to normative, two-children mothers. Consistent with prior research, childfree women were evaluated least favorably. Findings suggest that norms regarding both family size (two children) and employment exist among contemporary college students. The authors thank Pauline Beres for her help with data collection and entry. This paper was presented at the meeting of the American Psychological Association in New York in 1995.     

NATURAL MUSICAL INTERVALS:

Abstract— Ancient and medieval scholars considered tones related by simple (small-integer) ratios to be naturally pleasing, but contemporary scholars attribute the special perceptual status of such sounds to exposure. We investigated the possibility of processing predispositions for some tone combinations by evaluating infants' ability to detect subtle changes to patterns of simultaneous and sequential tones Infants detected such changes to pairs of pure tones (intervals) only when the tones were related by simple frequency ratios. This was the case for 9-month-old infants tested with harmonic (simultaneous) intervals and for 6-tnonth-old infants tested with melodic (sequential) intervals. These results are consistent with a biological basis for the prevalence of particular intervals historically and cross-culturally.