The rosy side and the blue side of emotional brand attachment

This paper examines the rosy side (positive emotion) and the blue side (negative emotion) of brand attachment in consumer–brand relationships and their distinct motivational triggers. Adopting attachment theory, self‐determination theory, and the relationship investment model, this paper provides a richer understanding of the positivity and negativity of emotional brand attachment in terms of consequential branding outcomes. Two hierarchical constructs—autonomous and controlled motivations—are proposed and examined using partial least squares path modelling. Data were collected through a 3‐stage survey to gain 507 samples of customers' brand attachments to 9 international car brands. This research reveals that customers' positive‐side (rosy‐side) emotional brand attachments are driven by autonomous motivations including satisfying the intrinsic motivation of pursuing pleasure and fulfilling needs for self‐determination and self‐congruence in the car brand consumption context. Customers' negative‐side (blue‐side) emotional brand attachment reflects feelings of separation distress, anxiety, and sadness that are triggered by their controlled motivations in car brand consumption contexts. The results indicate that positive emotions (the rosy side) of brand attachment are a more effective predictor of brand repurchasing intentions and word‐of‐mouth behaviours than are negative emotions (the blue side) of brand attachment. This study applies Deci and Ryan's autonomous and controlled motivations to explain the positivity and negativity of consumers' emotional brand attachment in brand–consumer relationships.     

Who helping helps: An event-sampling study of how basic psychological needs moderate the impact of acting prosocially

Growing work suggests that prosociality – actions such as kindness and generosity – boosts the well-being of altruists, yet this effect is not universally true for all individuals. Thus, a major question moving forward is who reaps the largest benefits of acting prosocially. Here, we propose that trait differences in satisfaction of needs (i.e. autonomy, competence, and relatedness) act as key moderators of the effect of prosociality on well-being. We tested two competing hypotheses – deprivation vs. sensitization models – in a 14-day event-sampling study of 383 community participants. We found that people with lower trait autonomy experienced a greater well-being boost after acting prosocially than their higher counterparts. Moreover, this relationship was further mediated by state autonomy. Our findings highlight the special role autonomy, but not competence or relatedness, plays in explaining individual differences in who benefits from acting prosocially – and the mechanism behind this process.     

Does prism adaptation affect visual search in spatial neglect patients: A systematic review

Prism adaptation (PA) is a widely used intervention for (visuo‐)spatial neglect. PA‐induced improvements can be assessed by visual search tasks. It remains unclear which outcome measures are the most sensitive for the effects of PA in neglect. In this review, we aimed to evaluate PA effects on visual search measures. A systematic literature search was completed regarding PA intervention studies focusing on patients with neglect using visual search tasks. Information about study content and effectiveness was extracted. Out of 403 identified studies, 30 met the inclusion criteria. The quality of the studies was evaluated: Rankings were moderate‐to‐high for 7, and low for 23 studies. As feature search was only performed by five studies, low‐to‐moderate ranking, we were limited in drawing firm conclusions about the PA effect on feature search. All moderate‐to‐high‐ranking studies investigated cancellation by measuring only omissions or hits. These studies found an overall improvement after PA. Measuring perseverations and total task duration provides more specific information about visual search. The two (low ranking) studies that measured this found an improvement after PA on perseverations and duration (while accuracy improved for one study and remained the same for the other). This review suggests there is an overall effect of PA on visual search, although complex visual search tasks and specific visual search measures are lacking. Suggestions for search measures that give insight in subcomponents of visual search are provided for future studies, such as perseverations, search path intersections, search consistency and using a speed–accuracy trade‐off.     

A review of social disinhibition after traumatic brain injury

Acquired social disinhibition refers to a debilitating behavioural syndrome commonly reported after a severe traumatic brain injury (TBI) and is characterized by inappropriate social behaviour, often described as immaturity and insensitivity towards others. These behaviours can have enduring effects on the social capability of the individual and their relationships with others. However, research into socially disinhibited behaviour after TBI has been thwarted by a lack of consensus in the literature on definition and measurement. This review provides an overview of our current understanding of the definition, measurement, prevalence, associated outcomes, neuropathology, and underlying mechanisms of social disinhibition after TBI. In addition, suggestions are made for future research to further our understanding of this syndrome with the eventual aim of rehabilitating problematic behaviours. It is concluded that an improved understanding of what causes disinhibited behaviour after TBI will be necessary for the development of effective treatment strategies aimed at the rehabilitation of underlying impairments.     

Alive after death: An exploratory cultural artifact analysis of the Merry Cemetery of Săpânţa

The paper uses insights from several Social Psychological theories to study the cultural artifacts of the Merry Cemetery (MC) of S?pân?a (Romania). In the first study we have content analysed the epitaphs written on the painted crosses of the MC and the results show that the epitaphs reflect personal as well as social identity (in which individuals are described as members of both the family and the community) and play two important roles for the community members: they serve as a message to the dear ones and as an external memory of the community's social norms and shared worldview. The second study explored the social representation of the MC in the local community. The results show that the social representation of the MC clusters around three main themes: its symbolic, economic and local identity value. Copyright © 2011 John Wiley & Sons, Ltd.     

A Comprehensive Decision Approach for Rubber Tree Planting Management in Africa

The main objective of this study is to settle a rigorous field of decision analysis for rubber tree clones selection. Nowadays, there does not exist any process based upon a rigorous method to select the best clone to be plant in order to get the highest return on investment. The only known selection method is to use the experience of different protagonists acting in the plantation. So, we need a tool that takes into account very important criteria in order to achieve the main objective. This goal is achieved by using multicriterion analysis methods to the clone selection. The ranking procedure uses Elimination and Choice Expressing the Reality (ELECTRE III). For each criterion, indifference and preference thresholds are determined after establishing the relative importance of each criterion including rubber tapping, cumulative production during 15 years, cumulative production between 15 and 25 years, wind resistance, disease resistance, physiological resistance, grafting and quality of the rubber. Copyright © 2011 John Wiley & Sons, Ltd.     

Emotional reactions to scandals: When does moral character make a difference?

A scandal can evoke public outrage when it is widely publicized and involves an individual who is perceived to have a high level of cultural representativeness. Two experiments showed that when the scandalous target's moral character was highlighted, emotional responses towards the target were least negative when the scandal was widely circulated and when the target was seen as a representative of his culture. These results suggest that when a cultural symbol is implicated in a widely‐circulated scandal, the negative emotions directed towards the scandalous individual can be alleviated when the public remains confident in his or her commitment to morality.     

Awakening: Career Opportunities After the Storm

Immediately following natural disasters, basic needs are provided; however, the long‐term needs of individuals are neglected. The narrative approach (Brott, 2001; Cochran, 1997) to career counseling is offered as a method to assist survivors of natural disasters to tell their story and create new meaning related to their career paths.     

Embodied Cultural Cognition: Situating the Study of Embodied Cognition in Socio‐Cultural Contexts

Embodiment research has demonstrated that cognition is grounded in bodily interactions with the environment and that abstract concepts are tied to the body’s sensory and motor systems. Building upon this embodiment perspective and advancing our understanding, we discuss the extension of embodied cultural cognition. We propose that some associations between bodily experiences and abstract concepts are not randomly formed; rather, the development of such associations is situated in a socio‐cultural context, informed by cultural imperatives, values, and habits. We draw evidence supporting this view of embodied cultural cognition in body–mind linkages manifested in construal of emotions, time perception, person perception, social power, and moral reasoning. To further extend this research avenue that synthesizes the studies of embodied cognition and culture, we also suggest potential future research directions inspired by this view. This embodied cultural cognition account is useful in understanding and organizing accumulating discoveries of cultural variations in embodiments; it also highlights the social situatedness of embodied cognition and is, therefore, highly compatible with theorizing and research in social and cultural psychology.