Marketing Research Ethics: Researcher’s Obligations toward Human Subjects

This paper addresses the growing concern over violation of research ethics in marketing, in particular rights of human subjects in fieldwork, notably the right to informed consent; right to privacy and confidentiality; and right not to be deceived or harmed as a result of participation in a research. The paper highlights the interaction of the three main parties involved in most marketing research: the sponsoring organization (client or user), researcher, and participant in the survey, focusing on researcher’s ethical responsibilities in interacting with human subjects in surveys. The paper stresses the importance of ethical integrity in marketing research and emphasizes the need to establish a universal model for regulatory requirements and well institutionalized practice of ethical research.     

Intrinsic and Extrinsic Motivational Orientations in the Competitive Context: An Examination of Person–Situation Interactions

ABSTRACT The current study examined Intrinsic Motivation Orientation and Extrinsic Motivation Orientation (Work Preference Inventory; Amabile, Hill, Hennessey, & Tighe, 1994 ) as potential trait-level moderators of the way Internet chess players responded to the intrinsic and extrinsic rewards of the chess games they played. On the basis of the defining characteristics of these 2 types of motivational orientations, we predicted that (a) Intrinsic Motivation Orientation would be associated with a stronger curvilinear relationship between challenge and enjoyment and (b) Extrinsic Motivation Orientation would be associated with a heightened affective responsivity to competitive outcome (i.e., winning vs. losing). Results supported the predictions. Implications of the findings are discussed.     

The Metaphors of Knowledge and Academic Impact

This essay discusses critically the ways in which different metaphors employed to illustrate the practices of knowledge production and knowledge acquisition as well as scientific and scholarly research shape our understanding of the academic form of life. The essay examines the metaphors of knowledge and their role in academia by means of philosophical analysis and a rhetorical analysis of language, thereby defending the core values of academic freedom. It focuses on two pairs of metaphors highly relevant to the tensions characteristic of contemporary academic work: verticality and horizontality, on the one hand, and change and stability, on the other. The entanglement of perspectives from philosophy and historical rhetoric serves a metaphilosophical goal here: to show that our philosophical understanding of the nature of inquiry will be considerably enhanced if we seriously, and with both historical and literary sensibilities, study the metaphors we use in characterizing our epistemic and cognitive projects.     

Factors influencing maternal attack on conspecific intruders by lactating female “TO” strain mice

Factors regulating maternal attack in “TO” strain mice were investigated to determine 1) optimal conditions for inducing this behaviour and 2) the likely utility of this activity. Lactating females were more likely to attack male intruders than female intruders. The mate's presence reduced maternal attack in this strain, or (putting it conversely) aggression was generated in the male's absence. Removal of the mothers from their litters for four to five hours also suppressed maternal attack. Investigation of the bite targets in the maternal attack suggested that it is a defensive, rather than an offensive, response.     

Fundamental movement skills and motivational factors influencing engagement in physical activity

To assess whether subgroups based on children's fundamental movement skills, perceived competence, and self-determined motivation toward physical education vary with current self-reported physical activity, a sample of 316 Finnish Grade 7 students completed fundamental movement skills measures and self-report questionnaires assessing perceived competence, self-determined motivation toward physical education, and current physical activity. Cluster analysis indicated a three-cluster structure: "Low motivation/low skills profile," "High skills/low motivation profile," and "High skills/high motivation profile." Analysis of variance indicated that students in the third cluster engaged in significantly more physical activity than students of clusters one and two. These results provide support for previous claims regarding the importance of the relationship of fundamental movement skills with continuing engagement in physical activity. High fundamental movement skills, however, may represent only one element in maintaining adolescents' engagement in physical activity.     

Pragmatic and Transcendental Arguments for Theism: a Critical Examination

Commenting upon some recent literature on the topic, this paper examinestwo strategies by means of which one might try to defend theism: (1) a pragmatic (Jamesian) strategy, which focuses on the idea that religiousbelief has beneficial consequences in the believer's life, and (2) a transcendental (Kantian) strategy, according to which theism is requiredas a condition of our self-understanding as ethically oriented creatures.Both strategies are found unsatisfactory, unless synthesized and thussupported by each other. While no argument, either pragmatic ortranscendental, can demonstrate the existence of God, a pragmatictranscendental argument might have a legitimate role to play in thephilosophy of religion. The problem of relativism arises, however. It isconcluded that it remains unclear whether a religious believer could justifyher or his beliefs to anyone who does not already share those beliefs.     

Wittgenstein on Happiness: Harmony,Disharmony and Antitheodicy

This paper investigates Wittgenstein's remarks on happiness and harmony in the context of Wittgensteinian antitheodicy. Philosophers of religion inspired by Wittgenstein's philosophy often criticize theodicies seeking to justify apparently meaningless evil and suffering within God's overall harmonious plan. The paper analyses Wittgenstein's early views on happiness as harmony with the world, examining whether they are incompatible with an antitheodicist approach abandoning the very project of theodicy by acknowledging a certain kind of disharmony. However, antitheodicy may also, at the transcendental meta‐level, be considered a “harmonious” way of “seeing the world aright,” which raises a reflexive problem for any Wittgenstein‐inspired antitheodicy.