Can You Feel It? Negative Emotion,Risk, and Narrative in Health Communication

Eliciting emotional responses to mass media messages can be an effective means of changing public health attitudes, intentions and behaviors. This conceptual paper proposes that emotional responses to such media messages can be message-referent, plot-referent, and/or self-referent. Self-referent emotional responses are expected to have a direct effect in motivating behavior change, particularly as they are likely to be associated with an increase in perceived personal risk. Message-referent and plot-referent emotional responses are proposed to have indirect effects on the individual, primarily by stimulating self-referent emotions, and prompting interpersonal discussion about the message. In this paper, it is argued that narrative is a particularly effective message format with which to elicit self-referent emotional responses.     

Disgust sensitivity and fear of animals: Effect of exposure to violent or revulsive material

Subjects were asked to rate their fear of four categories of animals both before and after viewing one of three brief video films. Subjects watched either (a) a video depicting extreme violence, (b) a video depicting revulsive scenes from a hospital operation, or (c) a video showing neutral landscape scenes. The results suggested that exposure to violent material produced an increase in fear ratings for animals in the Hi Fear/Hi Predatory category (e.g., lion, tiger, shark) which was significantly different from a decrease in fear ratings recorded for all other categories of animals. However, exposure to revulsive material produced an increase in fear ratings to animals in both the Hi Fear/Lo Predatory category (e.g., rat, spider, snake) and the Hi Revulsion category (e.g., slug, maggot, snail) which was significantly different to the decrease in fear ratings recorded for animals in the remaining categories. The neutral landscape scenes produced a decrease in mean fear ratings for all categories of animals. These results are considered further support for a disease-avoidance model of common animal fears, and suggest a causal link between disgust sensitivity and fear of certain fear-relevant animals.     

Characteristics of individuals with fear of spiders

Abstract

This paper reports the results of two studies which investigated some of the factors that differentiated individuals with fear of spiders from those without such fears. The main results suggested that (a) there was little evidence that fear of spiders in nonclinical subjects is normally acquired through direct conditioning experiences; (b) there was some evidence for a familial component to spider fears; (c) there was no support for the view that individuals reporting a fear of spiders were especially sensitized to the movement cues possessed by spiders; (d) fear of spiders was not associated either with higher levels of trait anxiety or with an increased predisposition to other fears in general; but (e) fear of spiders did appear to be associated with increased fear of other animals, but only animals that are normally considered fear-evoking or disgust-evoking. These results provide little support for a traditional conditioning view of spider fears, and they are not entirely consistent with some preparedness accounts of the acquisition of specific fears. However, the results do suggest that fear of spiders is part of a functionally integrated set of animal fears, and it is argued that the present results could be better understood by attempting to integrate predator-defence and disease-avoidance models of animal fears.     

“Getting to Know”: Exploring How Urban African American Women Conceptualize Safer and Risky Sexual Behaviors

The surge in the rate of the Human Immunodeficiency Virus (HIV) and Acquired Immunodeficiency Syndrome (AIDS) cases continues to be most prevalent for African American women between the ages of 18 and 29, with heterosexual transmission remaining the primary cause of HIV spread for this population. The high rates of HIV/AIDS among African American women continue to emphasize the need for understanding how members of this population conceptualize sexual safety and risk. A qualitative research study using grounded theory methods was conducted to explore how African American women define safer and risky sexual behaviors. Interviews were conducted with 14 African American women between the ages of 18 and 29. The study findings suggest that African American women’s definitions of safer and risky sexual behaviors, while in a consensual sexual relationship, are consistently influenced by sex partner type. The information garnered from this study can help inform the development of HIV prevention strategies, health education, counseling and reproductive health services that support African American women’s wellness.     

The spiritual care of sick children: reflections from a pilot participation project

The authors are a multi-disciplinary team of chaplains, one with a counselling qualification, and an academic with a research background in spirituality and youth work. A pilot participation project undertaken at Birmingham Children’s Hospital (UK) focused on increasing the understanding of the spiritual needs of sick children and young people and involving children and young people in improving the service and provision of spiritual and religious care to them. Views from children, young people and parents were sought with the intention of developing resources and training that help facilitate the meeting of spiritual and religious needs of children and young people in hospital. Within the wider chaplaincy team are chaplains from the six major world faiths and this project considers spiritual needs of children and young people who perceive themselves as belonging to a faith group or not. Reflections from the pilot include identifying ten principles and practices to inform the spiritual care of sick children and proposing the concept of interpretive spiritual encounters as a tool for spiritual care. The pilot study indicated that being more proactive in offering spiritual care enhanced the quality of service offered by Chaplaincy.     

Invited Address at the Occasion of the Bertelson Award 2005 Impairments in visual discrimination in amnesia: Implications for theories of the role of medial temporal lobe regions in human memory

A prominent and long-standing view of human long-term memory is that structures within the medial temporal lobe (MTL) work together to support the acquisition of memory for facts and events. In contrast to this view, recent studies in rats and non-human primates suggest dissociations in function between regions comprising the MTL. Evidence in support of such specialisation in humans, however, has been inconclusive, leading some researchers to propose that human MTL functions as a unitary system uniquely specialised for the acquisition and storage of long-term memory. This paper reviews some of the key studies from the animal and human literature that support an account of functional differentiation and discusses the different theoretical positions that have emerged from their findings. A series of recent experiments in humans designed to determine whether there is functional homogeneity in MTL regions across species are also reviewed and an alternative account of human memory—in which long-term memory is dependent upon representations distributed throughout the human brain rather than one specialised system—is proposed.     

Theological Education on the Web: A Case Study in Formation for Ministry

Theological education has traditionally required students to come together in real (and often residential) communities and to learn in classroom settings with face–to–face teaching. Until recently, this model alone has been thought to provide the opportunity for the development of personal knowledge and the formation of character necessary for those engaged in professional ministry. This paper outlines a research project on the use of the Web in theological education, using an introductory course in biblical studies, offered for the first time this year in an online environment through the University of Exeter. The course is designed to enable the creation of a virtual community where personal theological formation is fostered. This paper describes the design of the course, analyzing the complex competencies required in terms of goals and outcomes, and identifying issues for further research. It provides some preliminary results, with an eye to making recommendations for future curriculum development.     

Is ‘culture’ a justifiable variable for market segmentation? A cross‐cultural example

This paper investigates whether culture can be used to segment a market. Using Indians, resident in Britain (British Indians) as an example, previous research suggests that culture's manifestation within buyer behaviour provides sufficient evidence to justify its use as a market segment variable. Using brown goods (television sets, video equipment, music systems etc) a comparative quantitative study examined the impact of a range of cultural values upon the buying behaviour of British Indians and British Caucasians, to identify significant differences between the two. Although a significant difference was found, the amount of similarity between the two sample groups suggests culture should not be used as a segmentation variable. This research has implications for organisations seeking to develop ethnic minority orientated marketing strategies. Copyright © 2003 Henry Stewart Publications.