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151.
Praveen Kumar Sattarapu Deepti Wadera Nguyen Phong Nguyen Jaspreet Kaur Sumeet Kaur Emmanuel Mogaji 《Journal of Consumer Behaviour》2024,23(2):278-298
Artificially intelligent interactive voice assistants (AIIVAs) are developed to understand language, but there is limited insight into their ability to understand accents. While there have been substantial advancements in understanding multiple languages by AIIVAs, having an understanding of variety of accents is an emerging concern. To address these concerns, we contextualised our study in India, one of the world's most populated and diverse countries with varying accents and dialects. Study 1 collected qualitative data through semi structured interviews with participants, data was subsequently thematically analysed, and a typology was developed with respect to the context of use and consumers' emotional and rational reactions towards AIIVAs when interacting with accents. For Study 2, we implemented the quantitative research method. This was done to reiterate the conceptual model formulated from the qualitative research findings. Findings suggest that positive emotional action has emerged as the most significant factor, followed by rational action and negative emotional action. This study contributes significantly to the theoretical understanding of future consumer behaviour and human-computer interaction trends. It provides practical implications for managers, tech developers, and other companies working and using speech-to-text automatic speech recognition to know that while they train their algorithms with languages, they should be mindful of the diverse accents of their consumers. 相似文献
152.
Amit Shankar;Aman Kumar;Rambalak Yadav;Pooja Misra;Saroj Kumar Pani; 《Journal of Consumer Behaviour》2024,23(2):357-371
This study investigates consumers' adoption intention toward the virtual clinic. The theory of planned behavior and status-quo-bias theory are used as underpinning theories to investigate the effects of enablers and inhibitors, respectively. Further, the mediating role of perceived values on the relationship between enablers, inhibitors, and adoption intention is also investigated. The study also investigates how mediating effect of perceived values varies at different levels of perceived information privacy concerns. The results of this study reveal that attitude, subjective norm, regret avoidance, inertia, and switching costs significantly influence the adoption intention toward virtual clinics. The study's findings will enrich technology adoption and online health literature, especially emerging literature related to the virtual clinic. The study helps healthcare service providers understand consumers' adoption intention of the virtual clinic. 相似文献
153.
Santosh Kumar 《International review of missions》2023,112(1):90-109
This article offers empirical research using qualitative methodology to identify the presence of the caste system in the Seventh-day Adventist Church in South Asia. The findings are based on the interviews of ten participants aged 18 to 36 from at least four language groups: Tamil, Telugu, Hindi, and Malayalam. All the participants volunteered to participate in the study. Three among the ten did face-to-face interviews, and the remaining seven participants were interviewed online through the Zoom platform. The findings suggest a need to expose and eliminate the discrimination and shame caused by the caste system if the church is to remain faithful to Christ's teaching of equality among the human family. 相似文献
154.
Emmanuelle P. Kleinlogel Marianne Schmid Mast Dinesh Babu Jayagopi Kumar Shubham Anaïs Butera 《International Journal of Selection & Assessment》2023,31(3):403-419
Despite the growing number of organizations interested in the use of asynchronous video interviews (AVIs), little is known about its impact on interviewee reactions and behavior. We randomly assigned participants (N = 299) from two different countries (Switzerland and India) to a face-to-face interview, an avatar-based video interview (with an avatar as a virtual recruiter), or a text-based video interview (with written questions) and collected data on a set of self-rated and observer-rated criteria. Overall, we found that whereas participants reported more negative reactions towards the two asynchronous interviews, observer ratings revealed similar performance across the three interviews and lower stress levels in the two AVIs. These findings suggest that despite technology-mediated interview methods still not being well-accepted, interviewees are not at a disadvantage when these methods are used in terms of how well interviewees perform and how stressed they appear to external observers. Implications are discussed. 相似文献
155.
Rakesh K. Maurya Sachin Jain Brittn Grey Jordan Clarfield 《Counselling and Psychotherapy Research》2023,23(4):906-918
The present study used a constructivist grounded theory (CGT) approach to explore, examine and develop a grounded theory (GT) of spiritual awakening conceptualisation and process. The authors used the interview data of 34 eminent spiritual teachers who have written books on spirituality, led spiritual retreats and conducted lectures and trainings on spiritual quest. These participants come from diverse backgrounds (e.g., American, Asian, European and Mexican), trainings (e.g., Buddhism, Yoga, Hinduism, Taoism, Christianity and other mindfulness traditions) and professional experiences. The data analysis of the interviews led to the development of the spiritual awakening evolution (SAE) model, explaining the process and evolution of spiritual awakening. According to this model, spiritual awakening evolves through four phases: an initial transient shift in perception, further practice to support spiritual development, surrendering and a continuous journey of spiritual development. As spiritual awakening experiences are transcultural, the SAE model can inform counsellors' understanding of clients' spiritual needs and the meanings of those experiences. Implications for counsellor practitioners, counsellor preparation programmes and research are discussed. 相似文献
156.
Arzu Karakulak Maria Stogianni Itziar Alonso-Arbiol Shanu Shukla Michael Bender Victoria Wai Lan Yeung Veljko Jovanović Pasquale Musso Rosa Scardigno Riley A. Scott Jaimee Stuart Maria-Therese Friehs Zena Toh Nihan Albayrak-Aydemir Alexios Arvanitis Carmen Buzea Stefanos Mastrotheodoros Jo-Ann Tsang Filipa Madeira Diana Miconi Nicole Russell Pascual Wade C. Rowatt Rosemary L. Al-Kire Moty Amar Tugce Aral Guy Itzchakov Sushanta Kumar Mishra Roni Porat Rocco Servidio Delia Stefenel Ergyul Tair Alexandros Gkomez 《Social and Personality Psychology Compass》2023,17(11):e12878
Using cross-sectional data from N = 4274 young adults across 16 countries during the COVID-19 pandemic, we examined the cross-cultural measurement invariance of the perceived vulnerability to disease (PVD) scale and tested the hypothesis that the association between PVD and fear of COVID-19 is stronger under high disease threat [that is, absence of COVID-19 vaccination, living in a country with lower Human Development Index (HDI) or higher COVID-19 mortality]. Results supported a bi-factor Exploratory Structural Equation Modeling model where items loaded on a global PVD factor, and on the sub-factors of Perceived Infectability and Germ Aversion. However, cross-national invariance could only be obtained on the configural level with a reduced version of the PVD scale (PVD-r), suggesting that the concept of PVD may vary across nations. Moreover, higher PVD-r was consistently associated with greater fear of COVID-19 across all levels of disease threat, but this association was especially pronounced among individuals with a COVID-19 vaccine, and in contexts where COVID-19 mortality was high. The present research brought clarity into the dimensionality of the PVD measure, discussed its suitability and limitations for cross-cultural research, and highlighted the pandemic-related conditions under which higher PVD is most likely to go along with psychologically maladaptive outcomes, such as fear of COVID-19. 相似文献
157.
Can humans get arbitrarily capable reinforcement learning (RL) agents to do their bidding? Or will sufficiently capable RL agents always find ways to bypass their intended objectives by shortcutting their reward signal? This question impacts how far RL can be scaled, and whether alternative paradigms must be developed in order to build safe artificial general intelligence. In this paper, we study when an RL agent has an instrumental goal to tamper with its reward process, and describe design principles that prevent instrumental goals for two different types of reward tampering (reward function tampering and RF-input tampering). Combined, the design principles can prevent reward tampering from being an instrumental goal. The analysis benefits from causal influence diagrams to provide intuitive yet precise formalizations.
相似文献158.
Considerable work during the past two decades has focused on modeling the structure of semantic memory, although the performance of these models in complex and unconstrained semantic tasks remains relatively understudied. We introduce a two-player cooperative word game, Connector (based on the boardgame Codenames), and investigate whether similarity metrics derived from two large databases of human free association norms, the University of South Florida norms and the Small World of Words norms, and two distributional semantic models based on large language corpora (word2vec and GloVe) predict performance in this game. Participant dyads were presented with 20-item word boards with word pairs of varying relatedness. The speaker received a word pair from the board (e.g., exam-algebra) and generated a one-word semantic clue (e.g., math), which was used by the guesser to identify the word pair on the board across three attempts. Response times to generate the clue, as well as accuracy and latencies for the guessed word pair, were strongly predicted by the cosine similarity between word pairs and clues in random walk-based associative models, and to a lesser degree by the distributional models, suggesting that conceptual representations activated during free association were better able to capture search and retrieval processes in the game. Further, the speaker adjusted subsequent clues based on the first attempt by the guesser, who in turn benefited from the adjustment in clues, suggesting a cooperative influence in the game that was effectively captured by both associative and distributional models. These results indicate that both associative and distributional models can capture relatively unconstrained search processes in a cooperative game setting, and Connector is particularly suited to examine communication and semantic search processes. 相似文献
159.
Sachin Banker Rene Richardson Gosline Jeffrey K. Lee 《Journal of Consumer Psychology》2020,30(1):140-148
Products bearing premium brand labels are known to increase perceptions of efficacy and improve objective consumer performance relative to lesser‐branded equivalents, in what is traditionally described as a marketing placebo effect. In this paper, we suggest that experiences bearing these highly regarded brand labels can lead to a reverse effect, such that consumer performance actually declines with their use. Our findings demonstrate across domains of improving mental acuity, learning a new language, and developing financial analysis skills that completing performance‐branded training experiences impairs objective performance in related tasks, relative to lower‐performance‐branded or unbranded counterparts. We posit that branded training experiences can evoke a brand‐as‐master relationship in which consumers take on a subservient role relative to the brand. As a consequence, higher‐performance brands may impose greater demands upon consumers, increasing performance‐anxiety and interfering with an individual's ability to perform effectively. These results document an important ramification of applying branding to learning experiences and identify contexts in which traditionally positive marketing actions can backfire for consumers. 相似文献
160.