Measurement and Effects of Attention to Media News

Survey measures of attention, in addition to the usual measures of exposure to media use, are explored in detail. Using data from a two-year longitudinal study of adolescents and their parents, the reliability and validity of self-report questions about attention to newspaper and television news are examined. Attention measures proved to be highly stable across three waves of interviews; repeated items were summed to form reliable indices of attention to each medium's news, and to general news topics without specific mention of medium. Changes in knowledge about public affairs and politics were assessed to test the effects of both exposure and attention to media news. These tests showed significant increments of knowledge gain associated with media attention, even after exposure to the medium was controlled in hierarchical regression analysis. Addition of the attention measures was especially important in evaluating television news, which contributes much more to public knowledge than has been suggested by previous studies that use only measures of TV exposure.     

A HANDBOOK FOR SCRIPTURAL REASONING

The essay includes twelve “rules” to define the nature and goals of the practice of Scriptural Reasoning (SR). These rules are intended for heuristic and pedagogic purposes to introduce Scriptural Reasoning to those who have little experience in and knowledge of the practice of SR. The rules emerged from my observations of SR practice and, taken together, the rules are meant to be a guide or “handbook” for future SR practice.     

On Bridging the Communication Gap

While we endorse recent calls for greater collaboration between mass communication and interpersonal communication researchers, in this response we delineate four factors that account for the relative lack of integration of these two areas of communication inquiry. The social policy focus of mass communication research, the high level of public concern over media effects, a variety of methodological cleavages, and different cognate field referents are cited as forces that support segregation of the two research areas. The recent turn to cognitive explanations of communication in both of these domains may create the climate necessary for meaningful collaboration between researchers.     

SLCA III: A METATHEORETIC APPROACH TO THE STUDY OF LANGUAGE

Discourse analysis is a fundamental concern for the study of human communication, accessible through an analysis of language behavior. A theoretic basis is provided for eight variable classes identified by Syntactic Language Computer Analysis (SLCA-III). Numerous empirical studies support its utility as an indicator of perception and cognition. Issues are raised regarding the role of language research in communication. Emphasis is placed on treatment of language as a behavioral indicator of experience, fluctuating as a barometer of social roles, psychological states, communication disorders, and communication mode.